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»Social Media

Will Instagram’s IGTV Help Calm Brand Safety Anxieties?

Instagram dropped its answer to YouTube on Wednesday, and the timing couldn’t be riper. Ad spending across the top 70 YouTube channels is essentially flat, with only a 0.2% increase this year, according to ad sales intelligence business MediaRadar. Why? Marketers are increasingly worried about their brand reps on YouTube, said MediaRadar CEO and co-founder... Continue reading »
by Rae Paoletta // June 21st, 2018 //
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Zuck’s Pledge To Congress: Political Ad Transparency, An App Crackdown And Big Security Investments

In Facebook CEO Mark Zuckerberg’s prepared statement for Congress, he describes how his company hopes to prevent illicit data sharing and enhance transparency around political advertising. The testimony, which will be delivered Wednesday, partially reiterates changes that Facebook publicized last week. Last Wednesday, Facebook detailed API data restrictions. And last Friday, it described the tools... Continue reading »
by Ryan Joe // April 9th, 2018 //
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Apparel Brand Monton Taps A Chatbot In Facebook Messenger

Designer fashion retailer Monton is trying on messenger bots for size. On Thursday, the brand, which targets the trendy millennial aged 25 to 30, exited beta on a product discovery tool that allows Facebook Messenger users to chat with the brand and scroll through recommendations based on previously selected items. The images link directly to... Continue reading »
by Allison Schiff // July 14th, 2016 //
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The NCAA Goes Full-Court Press On Its Social Strategy

The National Collegiate Athletic Association (NCAA) has no trouble getting people interested in March Madness, when the fans are rabid. It’s the rest of the year that poses a challenge. “The hardest thing is that we have a brand everyone wants to be a part of – but only at the end,” said Chris Dion, the... Continue reading »
by Allison Schiff // July 8th, 2016 //
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Snapchat Inches Toward Direct Response In New ‘X-Men’ Campaign

A new Snapchat campaign from 20th Century Fox for “X-Men: Apocalypse” will drive awareness and ticket sales for the movie's Friday premier. Snapchat has run plenty of branding-oriented campaigns, but this new effort is one of very few forays that include a direct-response component (in the form of a Fandango e-commerce call to action), a... Continue reading »
by Alison Weissbrot // May 24th, 2016 //
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Bleacher Report’s Race To Own The Social Graph (Before ESPN Does)

Turner-owned Bleacher Report is going all-in on social platforms because the chance to set roots in social broadcasting before ESPN does, whether or not reliable platform monetization is a mirage, is too tempting to ignore. Bleacher Report’s future success will “key off our ability to leverage the social graph,” said Rich Calacci, Bleacher Report’s CRO... Continue reading »
by James Hercher // April 26th, 2016 //
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Affinity Answers Taps Social Data To Help Brands Tackle Audience Extension

Affinity Answers, founded under the name Colligent in 2005, has spent a decade building a new metric for brand success. The data measurement company processes the social information of more than 400 million users per day to identify mutual affinities between brands and publishers that help them uncover, target and monetize untapped audiences. The company... Continue reading »
by Alison Weissbrot // February 23rd, 2016 //
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Advertisers Embrace Instagram: Report Sees Further Potential In Video, Direct Response

Advertisers are embracing Instagram, with its video and direct-response potential gaining particular interest, according to a new report from social advertising and content marketing firm Brand Networks. CPG, fashion and retail advertisers in particular have been quick to embrace Instagram, which proved to be a significant player over the 2015 holiday season. The study examined more... Continue reading »
by Alex Palmer // January 25th, 2016 //
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SocialRank Launches Tools To Help Brands Find Signal In The Social Noise

Publicis Groupe agency MRY has been working with social media management startup SocialRank to help its clients get smarter about their social audiences and identify niche segments using a tool dubbed Market Intel, which came out of beta on Monday. The company also launched on Monday a product called SocialRank for Teams, which allows agencies... Continue reading »
by Allison Schiff // December 14th, 2015 //
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Searching For Meaning In A Sea Of UGC

The difference between UGC (user-generated content) and regular brand-generated content, no matter how clever, poignant or seemingly genuine, is the difference between a friend’s recommendation and an ad for a restaurant. Who would you trust more? According to Crowdtap, UGC is 35% more memorable – and 50% more trusted – than other forms of media. Dave Scott,... Continue reading »
by Allison Schiff // November 3rd, 2015 //
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