Another upgrade includes making cost per action (CPA) metrics more accessible in greater detail. Released in April, marketers could only see the CPA metric of a campaign by downloading a separate report that would have to be combined with other reports. Marketers will soon be able to select the type of metrics they want to receive in a report, set a delivery schedule, and receive the same breakdowns as for reach and frequency: customized date ranges, age, gender, and country.
Priceline.com was among the companies that had been invited to give the new Ads Manager Reports a test run. Priceline.com’s head of social media marketing, Kristen Jones, noted in a blog post that "the updated campaign comparison function has decreased the number of reports we need to pull by 50% and the campaign summaries have minimized the time spent on sorting through spreadsheets.”
The updates will be rolled out gradually over the next few weeks, according to Baser, as Facebook gathers more feedback.