Sina Weibo claims to have approximately 287 million active users, its competitor Tencent Weibo has 277 million active users and VKontakte has about 195 million registered users. Even though these numbers are dwarfed by Facebook’s 1 billion-plus users and other large social networks, the number of social media users, particularly in China, is expected to continue rising in an increasingly urbanized population and a growing mobile-phone market.
Salesforce.com isn’t stopping at social listening. Following closely on the heels of adding regional social networks to Radian6 are plans for engagement and publishing capabilities, Evans said.
“Just as we’ve delivered Social.com so that brands and agencies can run ad campaigns on Facebook and Twitter,” he said, “as these additional networks roll out their own ads APIs, we want to be right there.”
Once social networks like Sina Weibo make its Ads APIs available to marketers, Salesforce would enable clients to deliver targeted ads that are connected to the CRM data about those users.
Sina Weibo is scheduled to be added to Radian6 by Q4 this year, followed by Vkontakte in Q2 2014.