Backed by Index Ventures and Earlybird Venture Capital, Socialbakers has raised $34 million, and its clients include CPG brands like Nestlé, L’Oréal and Jägermeister and telecoms like Orange and airtel.
It has 330 employees and about 3,000 clients, mostly in Europe.
Socialbakers’ search for a new CEO started about a year ago. In the past six months, the firm has been working to revamp its analytics platform, and rewrote its code from the ground up.
The firm also focused on launching its Paid Post Detection product, which offers the ability to detect if post on a public Facebook page is being promoted, based on public data.
Socialbakers has competitors in a number of areas, including social listening vendors, large marketing clouds that offer social analytics as part of a suite and the social platforms themselves, through their built-in measurement tools.
Additional competition comes from smaller or regional agencies focused on social listening and analytics, Rezab said.