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»acxiom

Who Will Buy LiveRamp? A List Of Favorites, And Dark Horses

When IPG acquired Acxiom’s managed services group, Marketing Solutions (AMS), for $2.3 billion last week, it marked the end of a five- months-long strategic review of the business – and the start of the next big sales review process with LiveRamp. Acxiom already had opened a strategic review of LiveRamp but was intent on selling... Continue reading »
by James Hercher // July 9th, 2018 //
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Comic: Data Sidecars

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by Nate Neal // July 6th, 2018 //
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IPG Makes A $2 Billion Bet On Data With Acxiom Marketing Solutions

Times are changing at IPG. The holding company used to tout its neutrality around data and technology, with CEO Michael Roth using the phrase, “Why buy it when you can rent it?” But IPG’s $2.3 billion acquisition Monday of Acxiom Marketing Solutions changes all that. “What’s interesting is the world has changed,” Roth said on... Continue reading »
by Alison Weissbrot // July 3rd, 2018 //
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IPG Acquires Acxiom Marketing Solutions

Looks like Acxiom Marketing Solutions (AMS) is an agency business after all. Interpublic Group said Monday it acquired Acxiom’s legacy data management business for $2.3 billion. AMS represents about three-quarters of Acxiom’s total revenue. Dennis Self and Rick Erwin will serve as co-presidents of AMS, which will remain a standalone unit aligned with IPG Mediabrands.... Continue reading »
by Alison Weissbrot // July 2nd, 2018 //
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Acxiom Working Out How To Maximize Value From A LiveRamp Sale

Acxiom intends to sell its marketing solutions division before moving to a potential sale of LiveRamp, because it believes selling them separately will drive more shareholder value, said sources close to the company. Interest in Acxiom and LiveRamp in particular heated up in March, after Salesforce bought the middleware tech company MuleSoft for $6.5 billion,... Continue reading »
by James Hercher // May 18th, 2018 //
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Acxiom Is Shopping LiveRamp; YouTube Evolves Revenue Model

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Onboarder Offloaded? Acxiom is shopping LiveRamp, a linchpin of data-driven advertising, Mike Shields reports for Business Insider. LiveRamp, the strongest player in the data-onboarder category, would have many suitors, with marketing tech giants like Adobe, Oracle, Salesforce and IBM likely to make a bid.... Continue reading »
by AdExchanger // May 18th, 2018 //
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Acxiom CEO: 'Signs' That Facebook May Reverse Data Import Policy

Facebook might be reconsidering the policy it initiated last Wednesday about third-party data providers, Acxiom CEO Scott Howe said Tuesday in a letter to advertisers. Read it. “We’ve seen some signs that Facebook is reconsidering the initial policy they issued last week on data imports in light of advertiser concerns that will have an economic... Continue reading »
by Ryan Joe // April 3rd, 2018 //
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Acxiom’s LiveRamp Acquires Pacific Data Partners To Power B2B Identity

LiveRamp has acquired B2B audience marketplace Pacific Data Partners to boost its B2B data footprint, the company said Thursday. Terms of the deal were not disclosed. The company’s co-founders, Pieter De Temmerman and Grant Ries, both formerly of BlueKai and Oracle Data Cloud, will join LiveRamp to expand its IdentityLink business and its B2B data... Continue reading »
by Kelly Liyakasa // February 15th, 2018 //
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Investors Perk Up As Acxiom Announces Strategic Review, Potential Asset Sale

Acxiom stock ticked up Tuesday despite missing revenue estimates and lowering revenue guidance. A likely reason: The company announced a strategic review of its Marketing Services business and some of its Audience Solutions assets to consider a potential sale, merger, spin-off or other exit. CEO Scott Howe told investors the plan is to consolidate Acxiom’s... Continue reading »
by James Hercher // February 7th, 2018 //
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Will Brands Be Ready For Monetization In 2018?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Trey Stephens, director of audience monetization at Acxiom. As 2017 comes to a close, it’s a great time for brands to assess ways to improve marketing strategy and better capitalize... Continue reading »
by AdExchanger // December 20th, 2017 //
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