• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • Industry Preview 2019
    • AdExchanger Awards
    • PROGRAMMATIC I/O SF 2019
    • PROGRAMMATIC I/O NY 2019
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»ad industry disruption

‘Advertising Is The ATM For Media’: ‘Frenemies’ Author Ken Auletta On Profound Change In Ad Land

Ken Auletta’s new book, “Frenemies: The Epic Disruption of the Ad Business (and Everything Else),” examines an ad industry in the midst of profound change. He followed pillars of the ad industry, including former WPP CEO Martin Sorrell, former GroupM Chairman Irwin Gottlieb, Facebook’s Carolyn Everson, CBS’ Les Moonves and MediaLink’s Michael Kassan. The group... Continue reading »
by Sarah Sluis // June 5th, 2018 //
»

Get AdExchanger Newsletters

Be Your Best

PROGRAMMATIC I/O San Francisco
April 29-30, Marriot Marquis
Get educated on the latest programmatic strategies and tactics from top industry experts.

ALMOST SOLD OUT
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Zeta Global Buys Sizmek DSP And Rocket Fuel DMP Assets For $36 Million
  • Publishers Lash Out Against Google Over 'Unified Pricing' Changes
  • With Ads In Place, Google Takes Training Wheels Off AMP
  • Breaking Down Epsilon’s Stack: What’s In It For Publicis?
  • These Are The Supply-Side Ad Servers Trying To Win The Next Generation Of TV
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved