• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • Industry Preview 2019
    • AdExchanger Awards
    • PROGRAMMATIC I/O SF 2019
    • PROGRAMMATIC I/O NY 2019
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»ad industry disruption

‘Advertising Is The ATM For Media’: ‘Frenemies’ Author Ken Auletta On Profound Change In Ad Land

Ken Auletta’s new book, “Frenemies: The Epic Disruption of the Ad Business (and Everything Else),” examines an ad industry in the midst of profound change. He followed pillars of the ad industry, including former WPP CEO Martin Sorrell, former GroupM Chairman Irwin Gottlieb, Facebook’s Carolyn Everson, CBS’ Les Moonves and MediaLink’s Michael Kassan. The group... Continue reading »
by Sarah Sluis // June 5th, 2018 //
»

Get AdExchanger Newsletters

DTC Programmatic Essentials

PROGRAMMATIC I/O San Francisco
Get Educated April 29-30, 2019
Learn how direct-to-consumer (DTC) brands are executing their vision with today's latest programmatic strategies and tools.

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • The Trade Desk Train Is Still Picking Up Speed With 55% Revenue Growth
  • US Digital Marketing Spend Beats Traditional For The First Time
  • Why 2018 Was The Year Header Bidding Realized Its Potential
  • Inside Xandr’s Pitch To Agencies
  • Verizon-Backed Visible’s CMO Is Getting Millennials To Leave The Family Plan
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved