• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us
  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»A&E

A+E Networks Connects Direct Sold Inventory To Programmatic

A+E Networks said Wednesday that it will work with Comcast-owned FreeWheel to unify demand across its direct sold and programmatic ad buyers. When viewers stream shows via an OTT device, phone or computer, A+E has to balance programmatic bids with direct sold buys sold through cable channels, like A&E, History and Viceland, said Jason DeMarco,... Continue reading »

by James Hercher // April 17th, 2019 //
»
A+E Seeks DTC Dollars; For Martin Sorrell, 'Digital' Buzzword Still Has Magic

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Network To Get Work A+E is taking a two-pronged approach with its new TV measurement products. A campaign reporting feature called P1 is meant to onboard smaller businesses and direct-to-consumer startups, which hunger for attribution data and want to test TV with relatively low... Continue reading »

by AdExchanger // March 28th, 2019 //
»
Can The Opt-Out Move More Ad Budgets To OTT? Videology And Tru Optik Bet It Will

Ad buyers decry the absence of addressability in OTT inventory, which they claim lacks the targeting and measurement capabilities to which digital buyers are accustomed. But an integration between Videology’s cross-screen video platform and Tru Optik’s CTV device graph, revealed Wednesday, aims to bring more addressability to OTT advertisers – at scale. Previously, Videology would target... Continue reading »

by Kelly Liyakasa // August 2nd, 2017 //
»
How VICE Navigates The Tricky Web Of Paid And Organic, Cross-Platform Content

VICE is prioritizing off-platform distribution to reach new, loyal consumers who want more than a casual fling with its content. But although VICE has a gut read on who its audience is, it’s less clear what content mix resonates best across YouTube, Snapchat Discover and other platforms. “We have to recognize that Facebook is required... Continue reading »

by Kelly Liyakasa // April 6th, 2016 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Ad Buyers Starting To Use The Trade Desk DSP Over Google, According To Advertiser Perceptions Report
  • Ogury Raises $50 Million On A Mission To Help Apps Embrace User Consent
  • Sprinklr CEO Explains Why It Will Completely Rebuild Nanigans’ Code
  • The Big Story: Amazon – From Third To First?
  • The IAB Finalizes CCPA Framework As Industry Readies For More Regulators
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved