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Browser Wars: The Rules Are Being Rewritten, With Advertisers Caught In The Middle

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today's column is written by Harry Kargman, founder and CEO at Kargo. The advertising industry is facing sweeping and unprecedented changes, where user targeting is being challenged with extinction. We need to accept the fact that the... Continue reading »
by AdExchanger // October 4th, 2019 //
»
Google Chrome Will Protect Programmatic As It Enhances User Privacy

Unlike competing browsers like Mozilla’s Firefox and Apple’s Safari, Google’s Chrome has to strengthen user privacy without undermining online advertising. Chrome walked that razor’s edge when it revealed plans to create a “privacy sandbox” that will increase protections to user privacy without breaking programmatic advertising that funds publisher content. To bolster its position, Google claimed... Continue reading »
by Sarah Sluis // August 22nd, 2019 //
»
Fallout From Apple ITP Is Severe – And 7 Other Takeaways From Google Exec Sean Downey At Industry Preview

Marketers have a lot to contend with in 2019. Heads are spinning with thoughts of consumer-driven privacy concerns, different regulations in different regions, Apple blocking third-party tracking on Safari and how to buy TV in a world of digital delivery. At AdExchanger’s Industry Preview conference Thursday, Google’s vice president of ad platforms Sean Downey considered... Continue reading »
by Ryan Joe // January 25th, 2019 //
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