• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»artificial intelligence

Adobe Doubles Down On Academia To Get Smart About AI And Algos

Adobe is looking to get schooled on AI and data science. While many technology giants foster relationships with academics by offering them lucrative part-time consultancy positions. Adobe is pursuing a different tack: dishing out $50,000 no-strings-attached grants to professors and doctoral students working on projects of joint interest. “What academia provides is more the advanced... Continue reading »
by James Hercher // June 23rd, 2017 //
»
AI Had A Modest Showing At Cannes, But Here Are Some Notable Developments

Despite the tech company takeover of Cannes, the ad industry’s current infatuation – artificial intelligence – confined its appearances to panels and presentations. But a few AI aspirations (“deployments” is too strong a word in many cases) are worth calling out. Tencent The Chinese maker of the popular WeChat application has a machine learning agenda... Continue reading »
by Ryan Joe // June 22nd, 2017 //
»
Demandbase Gets $65 Million In Series H Funding To Double Down On AI

Businesses spend around $40 billion a year on digital content marketing, and Demandbase, which announced a $65 million financing round on Thursday, is looking to cut itself a slice of the pie. Led by existing investor Sageview Capital with participation by a smorgasbord of others, including Adobe Systems, Altos Ventures and Sigma Partners, the financing... Continue reading »
by Allison Schiff // May 25th, 2017 //
»
I/O Developer Conference: Google Lays Out Its Vision For An AI-Driven World

Mobile-first? Passé, says Google. The future is being driven by artificial intelligence. “Mobile made us reimagine every product we were working on,” Google CEO Sundar Pichai said Wednesday at Google’s I/O developer conference in Mountain View, Calif. “Similarly, in an AI-first world, we are rethinking all our products and applying machine learning and AI to... Continue reading »
by Allison Schiff // May 17th, 2017 //
»
Can UGC Be Brand-Safe? Anonymous App Whisper Makes Its Case To Advertisers

Whisper, an app that lets its anonymous users post what’s on their mind, is still going strong after five years – even after other secret-sharing social apps like Yik Yak have closed shop. One reason for its longevity is that it is making money through programmatic advertising. Demand partners include Google, Facebook, Yahoo, AOL, OpenX... Continue reading »
by Allison Schiff // May 8th, 2017 //
»
Microsoft’s CMO: AI Will Make Marketing Less Manual

Marketing may be a trillion-dollar industry, but its supply chain needs a makeover, says Microsoft’s CMO. “What makes marketing such a unique case is that the labor component is much higher than any other industry,” said CMO Grad Conn. “I think there’s a lot of opportunity to optimize the way we’re working in marketing and... Continue reading »
by Kelly Liyakasa // April 18th, 2017 //
»
Nielsen Dives Into AI

Nielsen Marketing Cloud has built a new brain. The measurement company unveiled Nielsen Artificial Intelligence (AI) on Tuesday, meant to help advertiser and publisher clients build custom audience segments in real time. Nielsen AI is baked into the Nielsen Marketing Cloud platform and designed to process multiple external circumstances concurrently, which it can then use to... Continue reading »
by Ryan Joe // April 4th, 2017 //
»
Lipton’s Ecom Site Brews Up More Conversions With AI

T.O by Lipton, Unilever’s Keurig-like tea brewer in France, was struggling to turn analytics from its ecommerce platform into actionable insights. “With [tools like] Google Analytics, I could know what consumers were doing, but I had difficulty knowing why they were dropping off or why they weren’t buying our machines,” said Mathieu Bernard, ecommerce lead... Continue reading »
by Alison Weissbrot // March 31st, 2017 //
»
AI And The Agency: Havas Media Trains Its New Brain

Havas Media is going through a brain change thanks to IBM and Watson developer Equals 3. While Havas’s relationship with IBM goes back for decades, it was mostly on the creative side. But Havas Media has over the past year been installing and training a Watson-powered artificial intelligence (AI) solution – in the form of... Continue reading »
by Ryan Joe // March 15th, 2017 //
»
AI And The Agency: Lingerie Brand Cosabella Replaced Its Agency With Artificial Intelligence

This is the third of three stories in a mini-series on how artificial intelligence is affecting the work that agencies do. Read the previous stories about Xaxis and Publicis.Sapient.  After years of double-digit growth, global lingerie brand Cosabella suddenly lost momentum in 2016. “We decided we needed to cut ties [with our agency] and change something... Continue reading »
by Alison Weissbrot // March 10th, 2017 //
»
See more articles

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Google Will Limit Cross-Site Tracking In Chrome By Default Starting In February
  • To Juice Creative Performance, Cadreon Extends Native Social Ads To Premium Pubs
  • Apple Tightens ITP Screws; More CMOs On The Go
  • Why Toyota Loves Distracted TV Audiences
  • As A New Decade Approaches, It’s Time To Double Down On Data Strategy
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved