• PROGRAMMATIC I/O //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • Marketer's Note
    • On TV and Video
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2018
    • Industry Preview 2019
    • PROGRAMMATIC I/O SF 2019
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Search
Connect

»AT&T

DOJ Appeals AT&T-Time Warner Ruling

Hold the phone, it ain’t over yet. One month after losing its case to block AT&T’s $85 billion merger with Time Warner, the Justice Department filed an appeal Thursday. In a statement, AT&T’s general counsel, David McAtee, sounded a bit baffled. “The Court’s decision could hardly have been more thorough, fact-based and well-reasoned,” he stated.... Continue reading »
by Allison Schiff // July 12th, 2018 //
»
Snap's Predicament Has A Bright Side; Europe's War On Silicon Valley

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap’s OK Instagram may have run away with Snap’s stories format, but – consolation prize! – Snap is benefiting from all the exposure. According to Digiday, Snap story ads are now seen as a great value, selling at CPMs of just $1.88 versus as... Continue reading »
by AdExchanger // July 12th, 2018 //
»
AT&T's Big Plans For HBO; Amazon's 'Prime Day' Ad Pitch

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Grow Big Or Go Home HBO is at a crossroads and its new corporate manager plans to make a change, a recording from a recent company-wide town hall meeting suggests. John Stankey, the AT&T executive who now oversees the Time Warner media properties, says... Continue reading »
by AdExchanger // July 10th, 2018 //
»
Who Will Buy LiveRamp? A List Of Favorites, And Dark Horses

When IPG acquired Acxiom’s managed services group, Marketing Solutions (AMS), for $2.3 billion last week, it marked the end of a five- months-long strategic review of the business – and the start of the next big sales review process with LiveRamp. Acxiom already had opened a strategic review of LiveRamp but was intent on selling... Continue reading »
by James Hercher // July 9th, 2018 //
»
The In-House Hiring Challenge; NYT Covers TV Ad Tracking

Now Hiring The overarching trend of brands in-housing marketing technology operations isn’t great for agencies and tech vendors. But one thing working in their favor is the challenge many brands now face securing top programmatic and data-driven talent. The pharmaceutical giant Bayer would like to more than double its 10-person programmatic and analytics team, but... Continue reading »
by AdExchanger // July 6th, 2018 //
»
Data Driven And Daring: The 10 Boldest Marketers

by Allison Schiff, Alison Weissbrot, Sarah Sluis, James Hercher and Ryan Joe Getting a big brand to shift its marketing approach is about as easy as moving a planet out of orbit. Yet, many see the writing on the wall: If they don’t change, consumers will leave them behind. As such, big marketers have to... Continue reading »
by AdExchanger // June 29th, 2018 //
»
Comic: Wonder Twin Ad Powers Activate

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by Nate Neal // June 29th, 2018 //
»
AT&T Fuels Its Direct-to-Consumer Video Dreams; Pubs Pivot Away From Viral Vids

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Otter Acquisition Most people are still busy digesting news of AT&T’s $1.6 billion acquisition of AppNexus – but the telco already has another little deal up its sleeve. AT&T is in the process of securing full ownership of Otter Media, the streaming media company... Continue reading »
by AdExchanger // June 27th, 2018 //
»
AppNexus Is No Longer Independent: How Will Its Clients React?

AT&T has big plans to operate a programmatic exchange for the advanced TV advertising industry. Its Monday acquisition of AppNexus gives AT&T the infrastructure and relationships with content owners and buyers to operate that exchange at scale. But it remains to be seen if AppNexus clients will be spooked by its loss of independence and... Continue reading »
by Alison Weissbrot // June 26th, 2018 //
»
AT&T Ads CEO Brian Lesser Explains How AppNexus Will Plug Into AT&T

AT&T acquired AppNexus. So what’s it going to do with it? Both the buy side and the supply side will remain intact. AT&T will build out each part of AppNexus’ business, Brian Lesser, CEO of AT&T advertising and analytics, told AdExchanger. AT&T data will become a “very meaningful” carrot for buyers using AppNexus’ DSP, he... Continue reading »
by Sarah Sluis // June 25th, 2018 //
»
See more articles

Get AdExchanger Newsletters

PROGRAMMATIC I/O|New York

Join us at PROGRAMMATIC I/O New York conference Oct. 15-16. Hear from innovators, industry leaders, researchers and analysts on both the buy and sell side of programmatic media and marketing.

Get Educated
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Is The DMP Finally Dead?
  • Five Reasons Why MediaMath Could Buy Rubicon Project (And Two Reasons It Won’t)
  • Salesforce Will Acquire Data Integrator Datorama For A Reported $800M
  • Snapchat’s Programmatic Turnaround Is Helping It Compete With Facebook
  • At Hearts & Science, Scott Hagedorn Plans For The Attention Economy
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2018 Access Intelligence, LLC - All Rights Reserved