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Leadership Changes At WarnerMedia Are A Sign Of The Times For TV Networks

WarnerMedia’s announcement Wednesday that three of its top sales executives would leave as part of a reorg reflects changing times in the business of network TV. Donna Speciale, president of ad sales, Dan Riess, EVP of Turner Ignite, and Frank Sgrizzi, EVP of portfolio sales and client partnerships, are leaving WarnerMedia one year after its... Continue reading »

by Alison Weissbrot // July 12th, 2019 //

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Ad Sales Chief Donna Speciale Out At WarnerMedia

Updated 8:00 PM EST to reflect a statement from WarnerMedia CRO Gerhard Zeiler WarnerMedia’s president of ad sales, Donna Speciale, is leaving the company as part of a broader ad sales reorg. The Information first reported the development. Speciale, who has been president of Turner’s ad sales business for seven years, took on the role... Continue reading »

by Alison Weissbrot // July 10th, 2019 //

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Xandr Rebrands AppNexus DSP To ‘Xandr Invest,’ Gives It Exclusive Access To AT&T Data

Xandr is making AT&T data available to buyers across all media types through AppNexus’s demand-side platform (DSP), which it has rebranded as Xandr Invest. Xandr Invest launched Monday and allows advertisers to layer AT&T’s first-party data when buying inventory available through the AppNexus exchange as well as inventory from Xandr’s premium video network, Community. Advertisers... Continue reading »

by Alison Weissbrot // June 10th, 2019 //

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Who Sells What? NCC Media And Xandr Aim To Consolidate The Confusing Addressable TV Market

The two minutes of television inventory sold by multichannel video players (MVPDs) – which can be made addressable by targeting through the set-top box – has historically been fragmented across providers, making it complex for a national advertiser to run addressable campaigns at scale. Today, MVPDs are jockeying to sell each other’s addressable TV supply,... Continue reading »

by Alison Weissbrot // April 23rd, 2019 //

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Comic: Fly Ball

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...

by AdExchanger // March 29th, 2019 //

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Podcast: The Singular BOK

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. The godfather of programmatic has retired from advertising. Or has he? In his first interview since selling AppNexus to AT&T for an estimated $1.6 billion (and stepping down), former CEO Brian O’Kelley comes on the AdExchanger podcast for a nice long talk. O’Kelley, known to friends... Continue reading »

by Zach Rodgers // March 18th, 2019 //

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AT&T’s Signal To Xandr: No More M&A For Now

Xandr just can’t deal right now, according to sources. When AT&T hired Brian Lesser to run its new targeted advertising business and acquired AppNexus as its anchor asset, the company signaled it might move quickly on more acquisitions. But the appetite for mergers has faded since then, and the company now plans to hold off... Continue reading »

by Zach Rodgers // March 4th, 2019 //

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Inside Xandr’s Pitch To Agencies

If Xandr wants to live up to its promise and create a programmatic marketplace for the TV industry, it’s going to have to convince agencies to buy what it’s offering. The AT&T-owned company recently hired Jay Askinasi for the job, and he joined Xandr in early February as VP, head of digital and agency partnerships.... Continue reading »

by Alison Weissbrot // February 22nd, 2019 //

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IAB Offers DTC Playbook; AT&T Consolidates Ad Spend On AppNexus

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DTC Playbook, Written A values-driven brand with the best X in its category launches on Facebook, quickly gains customers and uses data to improve its products and its marketing process. Ever feel like direct-to-consumer brands are all following the same unwritten set of rules?... Continue reading »

by AdExchanger // February 12th, 2019 //

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DirecTV Now’s Losses, Xandr’s Growth, And Other Hotspots From AT&T’s Earnings Call

AT&T is juggling a lot of business units at the crossroads of media, advertising and communications. Here are three takeaways from the company’s Q4 2018 earnings call on Wednesday that you can bring to the water cooler. DirecTV Now lost subscribers … but it’s all part of the plan? When AT&T scaled back on promotions... Continue reading »

by Ryan Joe // January 30th, 2019 //

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