• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us
  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»bombora

Publishers Must Conquer Thorny Issues Before Using Data Co-Ops To Fight The Duopoly

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Erik Matlick, founder and CEO at Bombora. The data cooperative has emerged as a strategic weapon for publishers in the battle for online ad dollars against the Facebook and Google duopoly. In data co-ops,... Continue reading »

by AdExchanger // December 8th, 2017 //
»
B2B Marketers Have The Most To Gain With Universal IDs

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Greg Herbst, vice president of programmatic data solutions at Bombora. Despite the growth of data-driven marketing, it’s actually becoming more challenging and costly for advertisers to identify, track and accurately... Continue reading »

by AdExchanger // April 3rd, 2017 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Ad Buyers Starting To Use The Trade Desk DSP Over Google, According To Advertiser Perceptions Report
  • Ogury Raises $50 Million On A Mission To Help Apps Embrace User Consent
  • Sprinklr CEO Explains Why It Will Completely Rebuild Nanigans’ Code
  • The Big Story: Amazon – From Third To First?
  • The IAB Finalizes CCPA Framework As Industry Readies For More Regulators
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved