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»Cardlytics

Cardlytics Debuts On Nasdaq As Founders Consider The Path Forward

It’s IPO day for Cardlytics, the maker of an analytics platform that leverages purchase data sourced directly from bank partners. Cardlytics began trading at about $12, below its target share price of $13-$15, when Nasdaq opened Friday, before climbing modestly to $13 in afternoon trading. Cardlytics aims to raise about $70 million in the offering.... Continue reading »
by Kelly Liyakasa // February 9th, 2018 //
»
The Purchase Data Playbook For Marketers

While tapping into purchases helps advertisers close the loop around the actual conversion, the use cases for purchase data have evolved far beyond measurement. The use of transactional data is maturing in media activation, as is the ability to commingle it with other data sources like behavioral, location and even panels in channels like addressable... Continue reading »
by Kelly Liyakasa // November 13th, 2017 //
»
Location Meets Transaction Data In Cardlytics’ Cross-Device Measurement Push

Cardlytics, which helps advertisers like Starbucks activate audience data from bank partners like Bank of America, Citibank and PNC, is working with Drawbridge to assess how cross-device exposures affect online and in-store purchases. Drawbridge is the first cross-device platform to access Cardlytics Measurement, a tool that gauges metrics like average basket size and the view... Continue reading »
by Kelly Liyakasa // May 19th, 2016 //
»
Cardlytics Banks On Programmatic

Cardlytics, which, in its first iteration, fueled card-linked offers for banks and financial services firms, is opening up new ways to monetize around the private bank channel. The company, which sits on transactional data spanning 109 million accounts in the US alone, is eyeing longer-term deals with agency holding groups. It’s also beefing up demand... Continue reading »
by Kelly Liyakasa // January 28th, 2016 //
»
Twitter Loves #Commerce, Launches Card-Linked Offers

Following on the heels of its buy button announcement and its recent CardSpring acquisition, Twitter announced the introduction of what it’s calling Twitter Offers – another step by the social network to add more commerce functionality to its offering. Twitter bought CardSpring back in July. The platform enables the creation of payment applications, a clear complement... Continue reading »
by Allison Schiff // November 25th, 2014 //
»
Data In, Offer Out: Cardlytics Connects Advertisers, Financial Giants Behind Firewalls

The rise of debit and credit card transactions over cash and checks (remember those?) created a wave of data that essentially time-stamped consumers’ daily purchases down to the second. This sea change in consumer purchase behavior created the need that card-linked marketing technology company Cardlytics, which recently expanded to the UK and snapped up client Lloyds Banking... Continue reading »
by Kelly Liyakasa // December 6th, 2013 //
»
Bank Of America On Privacy, Mobile And The Card-Linked Offer

Bank of America’s card-linked offers program, BankAmeriDeals, offers customers cash back when they purchase from any of 4,000 partnering retail merchants. Cash-back discount deals are surfaced to customers right in the Online Banking environment, based on their past purchase history. Powered by purchase data platform Cardlytics, Bank of America, to date, has issued about $17... Continue reading »
by Kelly Liyakasa // November 8th, 2013 //
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GDPR | Patrick Salyer

On this episode of AdExchanger Talks, we speak with guest Patrick Salyer, CEO of Gigya, about the enforcement and long-term impact of GDPR.

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