• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us
  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • Industry Preview 2019
    • AdExchanger Awards
    • PROGRAMMATIC I/O SF 2019
    • PROGRAMMATIC I/O NY 2019
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»cross-channel

The Cross-Device Question: Acxiom

Acxiom CEO Scott Howe discusses what his company offers in terms of linking consumers across devices. This is the final part of an interview series that previously featured John Nardone, CEO of [x+1], Omar Tawakol, CEO of BlueKai, and Bill Demas, CEO of Turn. In terms of cross-device linkage, what do your clients want and... Continue reading »

by Ryan Joe // February 19th, 2014 //
»
ComScore President: Integrating TV Measurements Into Google-vCE Offering Is The ‘Ultimate Goal’

Google is injecting real-time metrics into its DoubleClick ad business via a partnership with comScore, the Mountain View, Calif., company said Tuesday. On day two of the IAB’s Annual Leadership Meeting, Neal Mohan, Google's VP of display advertising, outlined the challenges marketers face in measuring the results of digital ad campaigns. “Existing frameworks don’t do a... Continue reading »

by Judith Aquino // February 11th, 2014 //
»
Omnichannel Content And Measurement Key For CareerBuilder, Unilever

Among the recurring themes Wednesday at Dreamforce in San Francisco was the need to develop customer-centric experiences that are both channel-agnostic and measurable. Online job finder CareerBuilder and CPG giant Unilever were among the major brands that took turns on stage and dished about their digital priorities, best practices and thoughts around their marketing investments.... Continue reading »

by Kelly Liyakasa // November 21st, 2013 //
»
New Life And Next Steps For Neolane Under Adobe’s Wing

One of the first items nixed from Adobe Campaign management – once known as Neolane, the French cross-channel marketing automation platform Adobe bought for $600 million this summer and rolled into the sixth leg of the Marketing Cloud – was a standard pricing model. Beginning Jan. 20, Adobe Campaign will be licensed to user-companies through... Continue reading »

by Kelly Liyakasa // November 12th, 2013 //
»
WPP's Plimsoll On DMPs Today And Audience Buying Of Tomorrow

For agencies and marketers, there's a pervasive lack of synthesis among available consumer data. It would seem particularly frustrating for Steve Plimsoll, chief technology officer, Mindshare Worldwide, but he sounds much too excited about the next eight years, when he believes that problem will be solved. Plimsoll is taking steps to position his media shop... Continue reading »

by David Kaplan // July 5th, 2012 //
»

Get AdExchanger Newsletters

Are You In-Housing? Is Your Client?

PROGRAMMATIC I/O San Francisco
Get Educated April 29-30, 2019

Omnicom N.A. CEO Scott Hagedorn says "in-housing is the biggest existential threat facing agencies."

Learn All About It
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Privacy Initiatives Make Publishers’ First-Party Data More Valuable Than Ever
  • After A Bumpy Road, Ooyala Sells Video Platform To Brightcove For $15 Million
  • Agencies And Buyers Need Robust Audience Verification Tools, But Innovation Lags
  • Branded Entertainment Network Sees Growth In Hollywood Data Biz
  • Disney Owns Ad Tech Now; Amazon Tries Loyalty Fulfillment
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved