• PROGRAMMATIC I/O //
  • Industry Preview //
  • NEW: Careers //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • Marketer's Note
    • On TV and Video
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2018
    • Industry Preview 2019
    • PROGRAMMATIC I/O SF 2019
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»curated marketplace

Buyers Conquer The PMP Scale Problem With Curated Marketplaces

Ad buyers are turning to a tool called curated marketplaces to get more reach for their private marketplaces. Curated marketplaces let buyers set up a group deal ID across several publishers based on likeminded attributes. Supply side platform SpotX first developed them in 2015, and they’re gaining more traction with buyers. Of the 65% of its... Continue reading »
by Kelly Liyakasa // April 12th, 2018 //
»

Get AdExchanger Newsletters

Today - SOLD OUT

PROGRAMMATIC I/O New York
October 15-16, New York Hilton Midtown
The world's largest conference on programmatic.

SEE AGENDA
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Apple’s Upgraded Intelligent Tracking Prevention May Cause Conversions To Crash
  • Hearts & Science Calls To Replace First-Price Auction With Reformed Second-Price Model
  • FreeWheel Launches Ad Product Suite, Boosts Competition With Roku
  • EMarketer: Buyers Embrace PMPs And Programmatic Guaranteed
  • TripAdvisor: For TV Attribution, ‘Correlation Doesn’t Cut It’
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2018 Access Intelligence, LLC - All Rights Reserved