• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Del Monte

Del Monte Evolves Its Media Strategy Around A New Product Portfolio

Consumer food preferences are changing almost as quickly as their media habits. For 130-year-old packaged foods brand Del Monte, keeping up with both required a major revamp. Del Monte used branding marketing campaigns to increase awareness of its canned fruits and vegetables and shopper marketing tactics to drive purchases. But with consumers gravitating toward fresh,... Continue reading »
by Alison Weissbrot // July 8th, 2019 //
»
How Del Monte Uses Amobee To Track Shopper Audiences

Because it can take a month or more to tie digital media to offline purchases, CPGs like Del Monte are used to relying on proxy metrics like viewability or engagement. But Del Monte is piloting an Amobee product released Wednesday called Sales Accelerator, which aims to collapse that timeline to about a week and help... Continue reading »
by James Hercher // April 11th, 2018 //
»

Get AdExchanger Newsletters

Industry Preview 2020

January 28-29 | Grand Hyatt NYC

Early bird registration is open until 12/6. The first speakers have been announced and agenda updates are coming soon.

See Speakers
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Roku To Acquire Dataxu For $150 Million
  • Beeswax’s Ari Paparo On The Next Stage Of The DSP Market
  • With Dataxu, Roku Has Big Ambitions To Launch An OTT Marketplace
  • Safari Is Experimenting With An API That Could Limit Cookie Storage To Logged-In Users
  • Rubicon Project Buys Header Bidding Tech Startup RTK.io For $11 Million
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved