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»Del Monte

How Del Monte Uses Amobee To Track Shopper Audiences

Because it can take a month or more to tie digital media to offline purchases, CPGs like Del Monte are used to relying on proxy metrics like viewability or engagement. But Del Monte is piloting an Amobee product released Wednesday called Sales Accelerator, which aims to collapse that timeline to about a week and help... Continue reading »
by James Hercher // April 11th, 2018 //
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On the podcast this week, Josh Palau, VP for digital strategy at Bayer Consumer Health, discusses the changing rules around media and, especially, data.

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