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»eBags

eBags Goes from Demographics To Psychographics

Instead of investing $25,000 to create a couple of different marketing segments, online luggage retailer eBags wants to invest only a couple thousand to create about 50 different segments. It’s part of eBags’ move from demographics to psychographics, one of many ways it’s refining its approach to digital advertising. Around since the dot-com boom and... Continue reading »

by Sarah Sluis // January 15th, 2015 //
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