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»Frances Ralston-Good

UK CEO Of Hearts & Science: “Earning Your Keep By Buying Media Will Drag You Down”

Agency holding company stocks are down. Many of the biggest advertisers are struggling. Omnicom agency Hearts & Science thinks it’s found the solution to serve clients in an era of disruption. “It’s a highly commoditized media marketplace, and will only get more so because of automation,” said Frances Ralston-Good, UK CEO of Hearts & Science.... Continue reading »
by Sarah Sluis // October 9th, 2017 //
»

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