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»George Ivie

A Cross-Platform Measurement Framework Is Finally Close To Becoming A Reality

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by George W. Ivie, CEO and executive director at the Media Rating Council. In an advertising industry that is defined by data and measurement in a way that few other sectors... Continue reading »
by AdExchanger // March 22nd, 2019 //
»
Podcast: Who Measures The Measurers?

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. Sometimes an old institution gains new relevance. Take the Media Rating Council (MRC). The nonprofit was born out of the quiz show scandals of the late 1950s, when regulators, after recovering from the initial shock of learning TV... Continue reading »
by Zach Rodgers // August 29th, 2018 //
»

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