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Hearst Appoints Mike Smith As Chief Data Officer

Hearst Magazines named Mike Smith as its first chief data officer Thursday. When Smith joined Hearst in 2013, he introduced programmatic to its sites and oversaw programmatic buying. As chief data officer, Smith will oversee data use in programmatic campaigns, branded content, direct sold campaigns, sales operations and editorial. “When Troy [Young] became president of... Continue reading »

by Sarah Sluis // February 14th, 2019 //

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The Influencer Threat And Promise Of Paywalls: Magazine CEOs Reflect On Challenges In Year Ahead

The battle between buying audiences and buying context is over. Glossy, splashy magazine brands know they’ve lost the cheap CPM game to Facebook, Instagram and Google. But they’ve regrouped in recent years, figuring out how to connect with advertisers and consumers and shore up revenue by diversifying away from advertising. At Tuesday’s American Magazine Media... Continue reading »

by Sarah Sluis // February 6th, 2019 //

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Facebook Defies Gravity; WPP Vs. Martin Sorrell

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Zuck Abides Readers might be forgiven for thinking this has been a brutal year for Facebook, given the long string of scandals and investigations the company has faced. But in some important ways, Facebook is humming along as smoothly as ever, according to... Continue reading »

by AdExchanger // July 9th, 2018 //

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6 Magazine CEOs, 4 Strategies: How To Survive And Thrive In 2018

The magazine industry is consolidating in the face of multiple challenges. Rather than the newsstand, competition is coming from social platforms. Marketers want the performance advertising sold by key digital players. And as print circulation declines, magazines struggle to maintain the steady revenue from their direct-to-consumer subscription businesses. The CEOs and presidents of Condé Nast,... Continue reading »

by Sarah Sluis // February 7th, 2018 //

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Podcast: How Troy Young Guides Hearst Digital Through Unstable Times

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. The rollup of magazine media continues apace. Meredith's acquisition of Time Inc, and Hearst's buyout of Rodale have reduced much of the sector to just a few large companies. But the competitive set has if anything grown to include tech, digital publishers and "commerce +... Continue reading »

by Zach Rodgers // February 1st, 2018 //

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Hearst Data VP: The Value Of Publisher Data Is Skyrocketing

As the value of publisher data surges, Adam Harris, VP of data products at Hearst Magazines Digital Media, is tasked with maximizing its opportunities. When Harris joined in May, he looked at how Hearst data can be used to create experiences that drive sales, which performance-focused advertisers demand from their digital media. The work builds... Continue reading »

by Sarah Sluis // January 24th, 2018 //

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Sorenson Media CEO: Addressable TV Will Put More Power Into Programmers’ Hands

Although cable operators used to be the primary keepers of TV’s distribution and data pipes, the pendulum is swinging toward programmers and smart-TV providers. Addressable inventory is increasing, driven by a surge in smart-TV OEMs licensing their data directly and local TV companies adding data and automation to their sales mixes. Sorenson Media, which is... Continue reading »

by Kelly Liyakasa // January 4th, 2018 //

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The Little Black Book Of Publisher-Owned Agencies

Major publishers like Hearst, Vice, Time Inc., The New York Times and Meredith have either built or acquired agency capabilities and content studios over the past few years to create synergies between their content and the brands that monetize it. Being owned by a publisher allows digital agencies to tap editorial expertise for engaging creative... Continue reading »

by Alison Weissbrot // May 30th, 2017 //

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Going After Google’s Moneymaker: Facebook Taps Its Audience Data To Power Video Direct Deals

Facebook is ramping up its publisher-centric strategy by testing a self-serve product powering programmatic direct deals called Audience Direct. In its first iteration, Audience Direct helps publishers sell their video inventory, giving them more control over how they structure direct deals and, eventually, how they guarantee delivery against them. “This enables them to create direct... Continue reading »

by Kelly Liyakasa // May 23rd, 2017 //

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iCrossing President On Voice Search: 'I Don’t Even Think Google Knows How It Will Develop'

Since iCrossing entered the market as a search agency in 1998, digital spend has expanded to social, display and mobile, all of which are table stakes. As a result, iCrossing expanded into a full-service agency, eventually getting acquired by Hearst in 2010. Since then, it’s snagged AOR accounts for clients like Bayer, Church and Dwight and... Continue reading »

by Alison Weissbrot // February 10th, 2017 //

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