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»invite media

Google Officially Buys Invite Media

It's official. Visit the DoubleClick Advertiser blog here. UPDATE: Read the AdExchanger.com interview with Google VP Of Product Neal Mohan on the Invite Media acquisition.
by AdExchanger // June 3rd, 2010 //
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Report: Google Considering Invite Media Purchase; And - Why Would Google Buy A DSP?

All Things D's Peter Kafka says that Google is considering the purchase of demand-side platform (DSP) Invite Media. Kafka says, "A deal has supposedly been in the works for some time, and one theory is that Google has been waiting for the AdMob saga to conclude before moving forward. Estimates for a price are all... Continue reading »
by AdExchanger // May 24th, 2010 //
»
Looking At Europe: Technology Obsession Arrives

"The Global Address" is a column written by members of the digital media community with an international perspective on the digital space. Paul Turner is Director of International Business Development at Invite Media, a demand-side platform. They say a week is a long time in politics – well it appears that the same could also... Continue reading »
by Ad Traders // February 19th, 2010 //
»
Not Every Demand-Side Platform (DSP) Is Created Equal: What Is A True DSP?

"Data Driven Thinking" is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today's column is written by Nat Turner, CEO, at Invite Media. If you asked a group of people in the display industry to pick the biggest theme for display in 2010, I... Continue reading »
by Ad Traders // February 7th, 2010 //
»
Invite Media On RTB And Online Display Ad Media Buying Today

Demand-side platform Invite Media issued a release today about its real-time biddable inventory sources which include AdBrite, AdMeld and PubMatic. Read the release. Invite Media COO Nat Turner discussed some of the intricacies of online media buying today with AdExchanger.com. AdExchanger.com: You discuss buying "brand-safe" inventory in your release. How do you determine whether inventory... Continue reading »
by AdExchanger // February 1st, 2010 //
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eXelate Announces Invite Media Partnership; CEO Zohar Offers Insights On Data Marketplace

Online targeting data provider, eXelate, and Invite Media, a demand-side platform, announced an agreement in which "Invite Media customers gain both seamless access to eXelate data across multiple media exchanges including Right Media, Google DoubleClick's Ad Exchange, AdBrite, AppNexus, AdMeld, PubMatic and others, as well as dynamic insight reporting indicating the audience characteristics that are... Continue reading »
by AdExchanger // January 26th, 2010 //
»
Invite Media Opens In UK; Discusses European Opportunity

Invite Media announced today that it has formally opened a London office led by former Right Media employee (they're everywhere!), Paul Turner, as it looks to expand in the UK and Europe. Read the release. AdExchanger.com caught up with Invite Media COO Nat Turner about the announcement and its implications. AdExchanger.com: What factors went into choosing... Continue reading »
by AdExchanger // January 4th, 2010 //
»
Cookie Wars: How Audience Targeting Is Creating Intense Competition For Cookies

"Data Driven Thinking" is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today's column is written by James Lancelot, Director of Professional Services at Invite Media, a buy-side optimization platform. In recent years, the traditional agency strategy for DR campaigns has been to... Continue reading »
by Ad Traders // October 1st, 2009 //
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Turn Offers New Buying Platform; Google Exchange Plans Exposed!; CPMs Are Back Says PubMatic

Turn has announced today that it will offer a white label version of its buying platform to agencies and advertisers. (Read the release.) Previously known as a network and exchange, Turn will now let buyers buy media from the same sources that Turn-the-network does for its clients with its Exchange Trading Desk product. In addition,... Continue reading »
by AdExchanger // July 23rd, 2009 //
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Invite Media's Turner Discusses New Self-Service 'Bid Manager' for Display

Nathaniel Turner is Co-Founder, President & COO of Invite Media. AdExchanger.com: What is Invite Media and how did it begin? NT: Invite has built what we call a "universal buying platform," Bid Manager. In one sentence, Bid Manager allows an agency, ad network or media buyer to automatically buy and manage display media across multiple... Continue reading »
by AdExchanger // April 20th, 2009 //
»

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