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»McDonald’s

Dunkin', McDonald’s And ADT Debate: Can We Trust Tech Platforms With Our Data?

It's a question every CMO must answer: How much of my first-party data can safely be shared with tech platform partners? For advertisers in categories where Google has a product offering of its own, the question has even more urgency. Consider ADT, whose home security business faces an emerging competitor in Google's Nest smart thermostat... Continue reading »
by Zach Rodgers // October 16th, 2015 //
»
Placed Insights: McDonald's Was The Most Visited Business in March

Location analytics company Placed is now offering a ranking system for brick-and-mortar retailers, restaurants and other destinations, based on data from its Placed Panels and Placed Affiliate programs. In March 2013, McDonald's was the top US business based on the number of visitors, while Applebee's and Sonic Drive-In both saw increases in their rankings compared... Continue reading »
by Kimberly Maul // May 1st, 2013 //
»

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