• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us
  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Parachute

How Parachute Drives Performance From User Posts About Its Products

Why pay an agency to concoct expensive creative when your consumers are already doing it for free? For direct-to-consumer bedding and bath brand Parachute, the answer is simple. Its customers regularly tag the brand in their organic posts on Instagram, which Parachute is able to repurpose for campaigns to retarget site visitors. Say someone is... Continue reading »

by Alison Weissbrot // September 4th, 2019 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Google Will Limit Cross-Site Tracking In Chrome By Default Starting In February
  • The FTC Gets An Earful On COPPA From YouTube Content Creators
  • Amazon To Drop Dataxu From Fire TV DSP Service
  • Nick Brien To Leave Dentsu Aegis, Jacki Kelley To Take Over As CEO Of Americas
  • What’s In A Currency? Nielsen Releases Converged Linear And Smart TV Metric
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved