• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Parachute

How Parachute Drives Performance From User Posts About Its Products

Why pay an agency to concoct expensive creative when your consumers are already doing it for free? For direct-to-consumer bedding and bath brand Parachute, the answer is simple. Its customers regularly tag the brand in their organic posts on Instagram, which Parachute is able to repurpose for campaigns to retarget site visitors. Say someone is... Continue reading »
by Alison Weissbrot // September 4th, 2019 //
»

Get AdExchanger Newsletters

PROGRAMMATIC I/O New York

In 4 Weeks

Join us October 15-16, at the New York Hilton Midtown and get educated on the future of digital marketing.

Register
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Google's Ad Business Undergoes Massive Reorganization
  • With Ads In Place, Google Takes Training Wheels Off AMP
  • Security Firm Finds VPAID Spec Manipulated To Deliver Malware
  • Xandr’s Relevance Conference: TV Can’t Advance Without Better Measurement
  • Though They Can Be A Pain Point, Marketers Should Embrace Data Clean Rooms
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved