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»programmatic advertising

GasBuddy Fills Up On Location Data, Outcomes-Based Ads And Shopper Marketing Bucks

It’s a cliche to say that data is fuel but, in GasBuddy’s case, that’s literally true. The GasBuddy app, which helps drivers crowdsource information about cheap fuel prices, has access to opted-in location data from more than 15 million monthly active users. Users are more than willing to share their data, because they’re receiving a utility... Continue reading »

by Allison Schiff // August 7th, 2019 //
»
The Walled Gardens Are Eating Open Programmatic – Here’s How They Do It

Beyond the money they mint with their owned-and-operated inventory, Google, Facebook and Amazon are, each in their own way, bidding into nearly every programmatic auction that takes place across the open internet. Although programmatic is growing year over year, independent ad tech players are increasingly fighting over the remaining crumbs while the walled gardens cut... Continue reading »

by Allison Schiff // May 17th, 2019 //
»
Wrapper Wars: Exchanges And Publishers Question Fairness Of Index Exchange’s Wrapper

Six exchanges and a handful of top publishers who work with Index Exchange’s wrapper say they consistently notice anomalies indicating the exchange prioritizes itself. At least two of those exchanges are composing a letter to Index Exchange CEO Andrew Casale threatening to withdraw from its wrapper unless it takes steps to ensure neutrality, AdExchanger has... Continue reading »

by Sarah Sluis // October 1st, 2018 //
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Gay Dating App Scruff Isn’t Interested In Third-Party Relationships

Scruff has a love/hate relationship with programmatic advertising. When the gay dating app, which now has more than 12 million users, first came on the scene in 2010, its monetization strategy could pretty much be summed up in one word: AdMob. But in January, the Grindr competitor decided to remove all its banner ad slots... Continue reading »

by Allison Schiff // August 27th, 2018 //
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L’Oreal’s Digital Transformation Is Far More Than Skin Deep

L’Oreal doesn’t like the word “programmatic.” “We prefer ‘precision marketing,’” said Lubomira Rochet, L’Oreal’s chief digital officer. Precision, Rochet said, is about something deeper than targeting or frequency capping or the sequencing of messages. While important, those are tactics, not the cornerstones of a strategy. “But precision advertising goes beyond programmatic,” she said. “For us,... Continue reading »

by Allison Schiff // November 29th, 2017 //
»
Inc. Mag’s Revenue Survey Points To The Maturing Of The Programmatic Market

Inc. Magazine released its annual 500/5000 revenue survey on Wednesday and the theme is: There is no theme. At least not from an ad tech perspective in the Advertising & Marketing category. (Click here to read coverage of last year’s list.) “The list does feel a little random,” said Melissa Parrish, VP and research director... Continue reading »

by Allison Schiff // August 16th, 2017 //
»
After A Slow Start, Programmatic Is Picking Up Speed At Motorsport Network

Until recently, “programmatic” meant “remnant” at Motorsport Network, a digital media and broadcast company geared toward motorsport enthusiasts. “One of the main concerns our salespeople had was that, when inventory becomes available to buy programmatically, it immediately has the stigma that it’s remnant or somehow lower in quality,” said Mark Fragoulias, global director of ad... Continue reading »

by Allison Schiff // August 15th, 2017 //
»
Podcast: BI Throws Its Weight Behind Ads.txt

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Business Insider's Jana Meron will speak at AdExchanger's upcoming PROGRAMMATIC IO New York conference on October 25-26 in a presentation titled "Insider View From The Publisher." Meron is a big booster of ads.txt, the new IAB Tech Lab-created initiative that lets publishers easily broadcast a list of their... Continue reading »

by Zach Rodgers // June 30th, 2017 //
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Dear Programmatic, We’re All-In. Love, Hallmark

Hallmark is greeting programmatic with open arms. The 102-year-old card company moved all of its media buying to programmatic in 2015, and it’s “one of the best things we’ve done,” said Lindsey Roy, Hallmark’s VP of greeting marketing, speaking at the Mobile Marketing Association Leadership Forum in New York City on Wednesday. Programmatic allows Hallmark... Continue reading »

by Allison Schiff // May 11th, 2017 //
»
Yahoo Layoffs Include Many Ad Platform And Sales Jobs

Yahoo’s bloodletting on Wednesday also included a number of advertising and sales-related roles, AdExchanger has learned. Yahoo is in the midst of executing a board-approved cost savings scheme that will see 15% of its workforce receive pink slips. The layoffs, the first round of which went down last week, continued Wednesday with the announcement of... Continue reading »

by Allison Schiff // February 18th, 2016 //
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