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»programmatic buyer

New York Media Makes Six Moves To Build Its Programmatic Business

New York Media is putting programmatic front and center. The publication has long serviced programmatic deals yet didn’t tout them in market. But as programmatic becomes the dominant way to transact, New York Media hired Jeremy Fass in July to head its programmatic revenue operation. His mandate? Be proactive about programmatic, not reactive. “Due to... Continue reading »
by Sarah Sluis // November 28th, 2018 //
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