»SDKs

When private equity firm Blackstone announced its plan this week to acquire video-focused mobile ad network Vungle, multiple sources pegged the deal at $750 million – a remarkably large price tag for a company that only raised a little over $25 million. The question is, why so high? Mobile gaming is massive For one, Vungle has... Continue reading »

by Allison Schiff // July 18th, 2019 //

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After GDPR Inspires Developers To Snip Unused SDKs, It’s Back To Biz As Usual

For many app publishers, the General Data Protection Regulation (GDPR) was an opportunity to examine each of their many SDK integrations and ask, “Does it spark joy?” The answer, in many cases, was no: It sparks the potential for data leakage and compliance headaches. In 2018, the number of unused SDKs – those that a publisher... Continue reading »

by Allison Schiff // February 4th, 2019 //

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Mobile Apps Are Stalling On The Way To GDPR Compliance

Some apps don’t seem to be taking GDPR seriously – or maybe just don’t realize how much they’re leaving themselves exposed. Although mobile apps aren’t necessarily more at risk of GDPR violations, they do have specific and nuanced tasks they must complete in order to comply, and many are noticeably behind. Mobile apps that rely on... Continue reading »

by Allison Schiff // August 22nd, 2018 //

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IAB Tech Lab’s Open-Source SDK For In-App Viewability Is Almost Ready For Prime Time

Publishers are on the cusp of only needing one software development kit (SDK) to measure in-app viewability. On Wednesday, the IAB Tech Lab kicked off a limited beta to test an open-measurement SDK that would enable publishers to work with multiple viewability vendors without requiring multiple SDK integrations. The test will run for roughly two... Continue reading »

by Allison Schiff // October 4th, 2017 //

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MoPub Bakes Viewability Measurement From IAS And Moat Into Its SDK

MoPub is getting very cozy with its viewability vendors. On Thursday, the Twitter-owned mobile ad exchange released the latest version of its SDK, bundled with viewability support from Integral Ad Science and Moat. MoPub’s SDK is integrated with just shy of 50,000 apps. As the buy side bangs the drum on independent verification and uniform... Continue reading »

by Allison Schiff // August 31st, 2017 //

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Kiip Uses JavaScript Tags To Court App Developers With An Allergy To New SDKs

Kiip is giving SDK-averse apps another option to test its demand. On Thursday, the mobile rewards ad network rolled out the ability to use JavaScript tags as a lighter-weight way to serve campaigns into a publisher’s app. Early test partners include music discovery app SoundHound and The Meet Group, which operates a suite of social... Continue reading »

by Allison Schiff // June 1st, 2017 //

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Supersonic And IronSource Blend Their SDKs, Bring Mobile Interstitial Mediation On Board

Mobile monetization platform Supersonic on Tuesday released a souped-up version of its SDK, in beta for the last five months, that joins rewarded video mediation through its supply-side platform with mediation for mobile interstitials via ironSource’s technology. The two companies merged last September. Essentially, it’s a single SDK that enables developers to manage multiple demand... Continue reading »

by Allison Schiff // March 15th, 2016 //

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IAB Bolsters Its MRAID Standard With An App To QA Test Mobile Rich Media Creative

The Interactive Advertising Bureau (IAB) wants to help advertisers manage their quality assurance testing for mobile rich media ads. On Monday, the IAB Tech Lab released the MRAID Ads SDK Tester app at its at Annual Leadership Meeting in Palm Desert, Calif. The app is a free open-source tool designed to validate the functionality of... Continue reading »

by Allison Schiff // January 25th, 2016 //

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Smaato’s SDK Mediation Tool Aims To Help Devs Spend Less Time On Ad Ops

SDK mediation is still a major headache for developers. “We constantly hear from publishers that they want full control of their inventory – they don’t want to send their inventory into a black box,” said Ajitpal Pannu, chief business officer of mobile ad exchange Smaato, which on Wednesday launched a tool designed to act as an... Continue reading »

by Allison Schiff // November 4th, 2015 //

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It’s Getting Harder And Harder For Mobile Ad Companies To Woo Developers

App developer Guy Tal isn’t interested in cold calls from mobile service providers he isn’t familiar with who want him to test their software development kit (SDK). “I get approached by companies through email and at conferences all the time and, to be honest, I really can’t be bothered,” said Tal, CEO and founder... Continue reading »

by Allison Schiff // October 23rd, 2015 //

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