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»SDKs

IAB Tech Lab’s Open-Source SDK For In-App Viewability Is Almost Ready For Prime Time

Publishers are on the cusp of only needing one software development kit (SDK) to measure in-app viewability. On Wednesday, the IAB Tech Lab kicked off a limited beta to test an open-measurement SDK that would enable publishers to work with multiple viewability vendors without requiring multiple SDK integrations. The test will run for roughly two... Continue reading »
by Allison Schiff // October 4th, 2017 //
»
MoPub Bakes Viewability Measurement From IAS And Moat Into Its SDK

MoPub is getting very cozy with its viewability vendors. On Thursday, the Twitter-owned mobile ad exchange released the latest version of its SDK, bundled with viewability support from Integral Ad Science and Moat. MoPub’s SDK is integrated with just shy of 50,000 apps. As the buy side bangs the drum on independent verification and uniform... Continue reading »
by Allison Schiff // August 31st, 2017 //
»
Kiip Uses JavaScript Tags To Court App Developers With An Allergy To New SDKs

Kiip is giving SDK-averse apps another option to test its demand. On Thursday, the mobile rewards ad network rolled out the ability to use JavaScript tags as a lighter-weight way to serve campaigns into a publisher’s app. Early test partners include music discovery app SoundHound and The Meet Group, which operates a suite of social... Continue reading »
by Allison Schiff // June 1st, 2017 //
»
Supersonic And IronSource Blend Their SDKs, Bring Mobile Interstitial Mediation On Board

Mobile monetization platform Supersonic on Tuesday released a souped-up version of its SDK, in beta for the last five months, that joins rewarded video mediation through its supply-side platform with mediation for mobile interstitials via ironSource’s technology. The two companies merged last September. Essentially, it’s a single SDK that enables developers to manage multiple demand... Continue reading »
by Allison Schiff // March 15th, 2016 //
»
IAB Bolsters Its MRAID Standard With An App To QA Test Mobile Rich Media Creative

The Interactive Advertising Bureau (IAB) wants to help advertisers manage their quality assurance testing for mobile rich media ads. On Monday, the IAB Tech Lab released the MRAID Ads SDK Tester app at its at Annual Leadership Meeting in Palm Desert, Calif. The app is a free open-source tool designed to validate the functionality of... Continue reading »
by Allison Schiff // January 25th, 2016 //
»
Smaato’s SDK Mediation Tool Aims To Help Devs Spend Less Time On Ad Ops

SDK mediation is still a major headache for developers. “We constantly hear from publishers that they want full control of their inventory – they don’t want to send their inventory into a black box,” said Ajitpal Pannu, chief business officer of mobile ad exchange Smaato, which on Wednesday launched a tool designed to act as an... Continue reading »
by Allison Schiff // November 4th, 2015 //
»
It’s Getting Harder And Harder For Mobile Ad Companies To Woo Developers

  App developer Guy Tal isn’t interested in cold calls from mobile service providers he isn’t familiar with who want him to test their software development kit (SDK). “I get approached by companies through email and at conferences all the time and, to be honest, I really can’t be bothered,” said Tal, CEO and founder... Continue reading »
by Allison Schiff // October 23rd, 2015 //
»
Mobile Merger: IronSource Unites With Supersonic (For Real)

Developers are up to their ears in mobile SDKs – and they’re not going to take it anymore. The trend toward consolidated mobile solutions is real, said Omer Kaplan, deputy CEO and co-founder of app discovery platform ironSource, which has acquired mobile monetization platform Supersonic. The deal was officially announced Thursday following a leak in mid-July when... Continue reading »
by Allison Schiff // September 10th, 2015 //
»
Can Yahoo's Flurry Compete Against Mobile Ad Offerings From Facebook And Twitter?

Yahoo’s looking to befriend the devs. During the company’s Jan. 27 Q4 2014 earnings call Marissa Mayer confirmed Yahoo’s plan to use its acquisition of mobile analytics platform Flurry and its SDK as a foundation for a soon-to-be-announced mobile ad network. The Flurry SDK has been installed on more than 600,000 apps, in theory giving Yahoo... Continue reading »
by Allison Schiff // February 2nd, 2015 //
»
Ads For Apps: Unbundle The SDK

"Now Serving Mobile" is a column focused on the audience-buying opportunity in mobile advertising. Julie Preis is SVP of product management at Mocean Mobile. If you are a developer working on a new mobile app, you have two types of software development kits (SDKs) available to you for connecting to ad buyers: bundled and unbundled.... Continue reading »
by Zach Rodgers // July 2nd, 2012 //
»

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