In today’s newsletter: IAB Europe’s Transparency & Consent Framework operates under threat; DSPs frown upon ID bridging; and Google Ads is getting into marketing mix modeling.
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tim Ware, vice president of advanced television at Telaria. In my last column, a little more than a year ago, I outlined the philosophical differences between programmatic TV and digital video buyers. While both […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Tim Ware, vice president of advanced television at Tremor Video. Programmatic TV is among the most highly debated subjects in the media business and perhaps the best example of true convergence we’ve encountered as […]
