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»UDID

OpenIDFA Creator: 'This Will Be The Snapchat Of Device IDs'

Apple startled advertisers and the mobile app community earlier this month when it rejected several apps from the Apps Store for deriving data from the Identifier for Advertisers (IDFA) without serving ads. It is unclear whether Apple will continue to restrict certain uses of the IDFA, but advertisers are already looking for alternative solutions. AdExchanger... Continue reading »
by Judith Aquino // February 24th, 2014 //
»
Apple Sets Cut-Off For UDID Apps

App developers and publishers who have yet to stop using unique device identifiers (UDIDs) now have a cut-off date. Apple informed app developers yesterday that it will soon ban any apps or updates to existing apps that include UDIDs, a component of analytics systems that publishers and developers have been using to track apps and... Continue reading »
by Judith Aquino // March 22nd, 2013 //
»
How Apple's IFA Mobile Identifier Brings Ad Tracking Out Of The Shadows

  “Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Gelb, Head of Strategy at MoPub. Apple's new Identifier for Advertising (IFA or IDFA) was not mentioned during last month's launch events for iOS 6 and iPhone... Continue reading »
by AdExchanger // October 30th, 2012 //
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