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»UM

Reality Check: The State Of Advertising And Wearables

While advertisers are eyeing the vast possibilities for location tracking, behavioral targeting and interest discovery associated with wearables and Internet of Things (IoT) devices, the intimate nature of such devices creates consumer privacy concerns. Despite the opportunity around wearables, it might behoove advertisers and agencies to temper their excitement a little. “Wearables will generally be... Continue reading »

by Liz Rowley // December 22nd, 2014 //
»
Why Blocking Third-Party Cookies Is Good For Google And Facebook

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mitch Weinstein, Senior Vice President of Ad Operations at UM. In light of Mozilla’s announcement that it will block third-party cookies on an upcoming version of Firefox, the buzz... Continue reading »

by AdExchanger // June 20th, 2013 //
»

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