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»Unruly

For The New York Post, Vertical Video Becomes A Pre-Roll Alternative

The New York Post has a love-hate relationship with pre-roll. While pre-roll typically commands high CPMs when sold directly, too often it’s hard to monetize because it’s either in short supply or locked up in private marketplaces. Sometimes the supply issue is technical. The New York Post recently found it had missed half of its... Continue reading »
by Kelly Liyakasa // July 27th, 2017 //
»
Video Poised To Become Leading Digital Ad Unit As The US Shifts To 5G

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jeff Minsky, senior vice president of agency and client development at Unruly.  It’s rarer to find multiple tech sectors applauding the Federal Communications Commission (FCC) for any action it takes than it is to... Continue reading »
by AdExchanger // July 28th, 2016 //
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Do Advertisers Like Outstream Video?

Premium video scarcity and the rise of in-feed mobile video have created the perfect storm for an explosion of outstream video – a format that, instead of running instream as pre-roll or mid-roll, is either embedded between article content or within a slideshow. Thus, these formats don’t need to be attached to publisher’s video content to... Continue reading »
by Kelly Liyakasa // April 7th, 2016 //
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News Corp. Puts Unruly To Use And Diversifies Video Inventory

News Corp.’s acquisition of video ad platform Unruly last month is already bearing fruit. Unruly has rolled out a new in-article video format priced on cost-per-completed-view (CPCV). Out of News Corp.'s roster of publications, MarketWatch, The Sun and News.com.au in the UK and Australia will be first to deploy the format. Unruly will also sell the format directly to... Continue reading »
by Kelly Liyakasa // October 27th, 2015 //
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News Corp Bets On Digital Video With Acquisition Of Unruly

In a move that illustrates the fast-growing importance of programmatic video, News Corp. will acquire UK-based Unruly for $90 million, the companies revealed Wednesday. News Corp. will pay as much as $86 million more for Unruly’s social video advertising platform, contingent on meeting certain performance goals. The deal gives News Corp. access to Unruly’s data... Continue reading »
by Liz Rowley // September 16th, 2015 //
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Rubicon Project Looks To Boost Video Supply With ‘InLine’ Ad Format

Rubicon Project hopes a partnership with video ad platform Virool, unveiled Wednesday, will help shore up more video supply. Rubicon will exclusively sell Virool’s new InLine format through all business lines, including auction-based and guaranteed and non-guaranteed orders. It’s difficult for third-party sellers and marketplaces like Rubicon to access more video inventory, since most premium... Continue reading »
by Kelly Liyakasa // March 26th, 2015 //
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Viewability Will Rewrite Video Economics, Eventually

The only certainties in life are death, taxes and multiple definitions of “viewability.” The Media Rating Council (MRC) defines a video ad as viewable if half of that ad is in-view for a minimum of two consecutive seconds, but others, like media agency GroupM, are demanding all pixels be in-view with the sound on for at least 50%... Continue reading »
by Kelly Liyakasa // March 11th, 2015 //
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