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»white ops

ANA/White Ops: Bot Fraud To Eat A $7.2 Billion Hole In Advertiser Budgets

Battle cries and breast beating notwithstanding, the industry doesn’t seem to be doing all that much to tackle bot fraud, which is expected to take a $7.2 billion bite out of ad budgets in 2016. That’s according to research released on Tuesday by the Association of National Advertisers and bot detection firm White Ops. It’s... Continue reading »
by Allison Schiff // January 19th, 2016 //
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Publishers And Marketers Are Anteing Up – And Networks Are Folding

Pubs and brands have complained about programmatic inventory on open exchanges for years, but a renewed focus on inventory quality is gaining traction. AppNexus has long positioned itself as the platform for ad networks, but it reversed its policy in recent weeks by removing ad networks that don’t provide direct publisher or seller relationships. Shortly... Continue reading »
by James Hercher // November 9th, 2015 //
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Why Cyber Security Experts Are Taking Aim At Sourced Traffic

The mistaken belief that there’s an infinite supply of targetable inventory on the Internet keeps fraud viable. That’s a key takeaway from a presentation last Thursday by Videology and White Ops at Videology’s New York City office, following a partnership between the two companies in May. “Online ad spending spikes up in November and December,”... Continue reading »
by James Hercher // June 22nd, 2015 //
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Fraud Vendors Share Impressions On The White Ops/ANA Bot Study

2014 was the year advertisers collectively asked the question, “How much?” As in, viewability aside, how much ad fraud is actually out there? Some of the numbers bandied about, often by the fraud vendors themselves, were alarming to say the least. A report released by cyber-security startup MdotLabs in October 2013 before it was acquired... Continue reading »
by Allison Schiff // December 30th, 2014 //
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The Book Of Fraud: A Marketer's Guide To Bots, Fake Domains And Other Dirty Deeds In Online Advertising

  The rise of automation has made the ad-buying and selling process more informed and efficient, but it’s also provided an outlet for fraudsters to profit. After all, if machines conduct more transactions that used to take place between two humans over the phone, there’s less human oversight. Additionally, ad ops teams, excited by the... Continue reading »
by Ryan Joe // December 15th, 2014 //
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23% Of Video Impressions Are Fraudulent – And Other ‘Fun’ Facts From The White Ops/ANA Bot Study

The results are in – and they’re not pretty. “I’ve had my eyes opened and it’s frightening,” said Bob Liodice, president and CEO of the Association of National Advertisers (ANA), which released the fruits of its anti-fraud study on Tuesday. The work was conducted in conjunction with online ad security firm White Ops as part... Continue reading »
by Allison Schiff // December 9th, 2014 //
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Programmatic I/O: The Buy And Sell Sides Share Responsibility In Fraud Fight

How bad a problem is online ad fraud, and how should the buy and sell sides divvy the responsibility to combat it? This question formed the crux of the panel “New Methods For Defeating Fraud In The Programmatic Era,” moderated by WPP's Team Detroit chief digital officer, Kurt Unkel, at Wednesday’s Programmatic I/O conference in New... Continue reading »
by Ryan Joe // September 17th, 2014 //
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Fraud-day With White Ops: Cut Off The Money, Cut Off The Fraud

This is the sixth in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include Moat, Telemetry, Sizmek, comScore, Dstillery and Asia RTB. Read previous interviews with DoubleVerify, Forensiq, Integral Ad Science, PubChecker and Videology. When it comes to catching bots, higher walls and better locks... Continue reading »
by Allison Schiff // September 5th, 2014 //
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White Ops And ANA Partner To See What’s The What With Bots

There’s a digital ad fraud outbreak – one that gobbles up roughly $14 billion in advertising spend and between 25 and 50% of ad spend per campaign. White Ops CEO and cofounder Michael Tiffany likens the landscape to a cholera outbreak. Bots cause their devastation in a certain corner of the web and move on. White... Continue reading »
by Allison Schiff // July 14th, 2014 //
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