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YouTube Intros Masthead Unit In Its TV App To Attract Splashy TV Ad Dollars

YouTube is doing its damndest to appeal to TV advertisers. On Tuesday, YouTube made its masthead ad format available within the YouTube TV app through an open beta. Ford was an early beta tester. The unit will be generally available on TV screens sometime in Q4. The masthead format already exists for YouTube on the... Continue reading »

by Allison Schiff // September 18th, 2019 //

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Amazon Ad Sales Leader Seth Dallaire Jumps To Instacart; YouTube Removes Ads Used To Game Music Charts

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cart, Meet Horse Seth Dallaire, Amazon’s global ad sales leader for the past five years, was named chief revenue officer of Instacart on Friday. Read the release. Instacart’s primary business is with grocers and retailers, who use it for online ordering and delivery. But... Continue reading »

by AdExchanger // September 16th, 2019 //

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Google Feels The Heat On Search Conquesting; IAB Tech Lab Proposes Shared Token Identifier

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Endless Conquest Google’s allowance of aggressive conquesting on search results is becoming a headache for companies relying on organic search. Jason Fried, CEO of Basecamp, sounded off about the practice on Twitter this week after his company showed up below four paid ads... Continue reading »

by AdExchanger // September 5th, 2019 //

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Adobe EMEA DSP Shut Out Of Google; Nanigans Sells Social Biz

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. European Conflict Google has shuttered Adobe DSP’s access to the Google Ad Manager ad exchange in Europe, citing malware fears. “There are concerns that Adobe’s DSP was recently identified as a tool used to help spread a notorious form of malvertising known as eGobbler,”... Continue reading »

by AdExchanger // August 22nd, 2019 //

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YouTube Will End Targeted Ads On Videos Watched By Kids; BuzzFeed and Walmart Partner On Recipes

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Children Of YouTube YouTube will remove targeted ads from videos that are watched primarily by children, Bloomberg’s Mark Bergen reports. The move could impact a large fraction of YouTube’s overall traffic and dent monetization as the platform implements contextual targeting in place of personalized... Continue reading »

by AdExchanger // August 21st, 2019 //

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Hawley Aims To End ‘Social Media Addiction’ – And Other Anti-Big Tech Bills On The Boil

Lawmakers are crusading against big tech in bill after bill, and none seemingly more so than Sen. Josh Hawley, R-Mo. At age 39, Hawley is the youngest senator in Congress, and he’s the author of numerous bills that aim to loosen large technology platforms’ grip on power. The most recent bill, called the Social Media... Continue reading »

by Allison Schiff // July 31st, 2019 //

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With No Regulatory Or Brand Safety Impact, Google's Q2 Ad Revenue Hits $32.6B

Uncertainty around government regulation or challenges around monitoring user-generated content didn’t slow down Google as its ad revenue hit $32.6 billion in Q2, up 16% YoY. (Its parent company Alphabet's revenue rose 19% YoY to $38.9 billion in Q2.) YouTube was the No. 2 driver of revenue growth in both Q2 and Q1, CFO Ruth... Continue reading »

by Sarah Sluis // July 25th, 2019 //

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Google's Secrecy About YouTube Rankles Investors; Study Claims Anonymous Users Are Easily Re-Identified

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here WhoTube? As Google prepares to report second quarter earnings Thursday, investors and analysts are fed up with the company’s secrecy around YouTube. The streaming hub, which generates an estimated $16 billion to $25 billion in annual revenue, would be a Fortune 500 business on... Continue reading »

by AdExchanger // July 25th, 2019 //

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Quibi Already Has $100 Million In 2020 Ad Commitments; FTC Investigates YouTube Over Child Privacy

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Watch And Learn Facebook really wants those TV ad dollars – but it’s going to take more than simply showing up at the upfronts. The first thing Facebook needs to do is prove that its video service, Watch, is a hit with audiences. Facebook... Continue reading »

by AdExchanger // June 20th, 2019 //

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Vevo Takes A Distributed Approach To OTT

As a joint venture between Universal Music Group and Sony Entertainment, Vevo owns the sales and distribution rights to 350,000 music videos from the world’s top artists. Vevo has always had a large distribution partnership with YouTube, but over the past year it’s shut down its owned-and-operated properties to exclusively partner on third-party distribution –... Continue reading »

by Alison Weissbrot // May 9th, 2019 //

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