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»youtube

Acxiom Is Shopping LiveRamp; YouTube Evolves Revenue Model

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Onboarder Offloaded? Acxiom is shopping LiveRamp, a linchpin of data-driven advertising, Mike Shields reports for Business Insider. LiveRamp, the strongest player in the data-onboarder category, would have many suitors, with marketing tech giants like Adobe, Oracle, Salesforce and IBM likely to make a bid.... Continue reading »
by AdExchanger // May 18th, 2018 //
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Even Regulators Aren't Ready For GDPR; YouTube Still Growing Like A Weed

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GDPR Cops Aren’t Ready Even the regulators charged with enforcing GDPR aren’t prepared for it. Seventeen of 24 EU regulators surveyed by Reuters say they don’t have the necessary funding to enforce the law. Watchdogs need more resources, but many EU governments haven’t updated... Continue reading »
by AdExchanger // May 9th, 2018 //
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YouTube’s Brandcast: Finding Brand Safety In Google Preferred

Ariana Grande might have belted out a few songs at YouTube’s Brandcast on Thursday, but not even she could drown out the lingering chatter about YouTube’s massive brand safety crisis last year. YouTube CEO Susan Wojcicki sought to assuage advertisers who might still be wary of the video platform by addressing the issue early and... Continue reading »
by Ryan Joe // May 4th, 2018 //
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YouTube Turns On TV Device Targeting; Google GDPR Plan Angers Publishers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TV Dinner A raft of new YouTube ad products highlights the importance of OTT and skinny pay-TV services in its strategy. For the first time, advertisers will be able to target YouTube television screen inventory, just as they can choose to exclusively buy tablet,... Continue reading »
by AdExchanger // May 1st, 2018 //
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How Vevo Stays At The Top Of The Charts On YouTube

Vevo uses YouTube for a large chunk of its distribution and viewership. A joint venture between Sony Music Entertainment, Universal Music Group and Warner Music Group, Vevo creates and distributes more than 330,000 music videos across YouTube and its owned-and-operated channels. Vevo gets access to YouTube’s massive audience, and YouTube gets a cut of the... Continue reading »
by Alison Weissbrot // April 18th, 2018 //
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TBS Applies A Programmer’s Touch To Platform Distribution

TBS and TNT try to be “brands that live outside of television,” said Karina Kogan, SVP of digital media and products for the two networks. Beyond its owned-and-operated networks, sites and apps, Facebook, YouTube and Snapchat are the networks’ workhorses for driving engagement with viewers – and acquiring new ones. “We start with who’s watching... Continue reading »
by Kelly Liyakasa // April 16th, 2018 //
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YouTube To Suspend Third-Party Ad Serving In The EU

YouTube will no longer support third-party ad serving on reserved buys in Europe beginning May 21, and it will assess whether to extend that policy globally, according to a memo obtained by AdExchanger. Google advised advertisers who aren’t currently using its ad server DoubleClick Campaign Manager (DCM) to host video on YouTube to “retraffic their... Continue reading »
by Kelly Liyakasa // April 6th, 2018 //
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YouTube Introduces Reach-Based Pricing For TrueView Ads

YouTube on Monday released a CPM-based pricing model for its skippable video format called TrueView for reach. Read the blog post. This pricing model optimizes not for viewability but for on-target reach – similar to YouTube’s six-second bumper ad format. Previously, TrueView ads were transacted on cost per view, with YouTube charging advertisers once consumers... Continue reading »
by Kelly Liyakasa // April 2nd, 2018 //
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How Digital Platforms Are Battening Down The Hatches On Political Ads

When Facebook, Twitter and Google executives were summoned late last year to testify before Congress on political interference and advertising in the 2016 election, they were steadfast that they could manage the issue through ad policies and disclosures. Early bipartisan calls for legislation have mostly faded and, for now, self-regulation is the name of the... Continue reading »
by James Hercher // March 1st, 2018 //
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How New Balance Builds Brand Equity

Although athletic apparel manufacturer New Balance makes more than $4 billion in annual revenue in 130-odd markets, it doesn’t share the same name recognition as competitors like Nike, Adidas or Under Armour. “We found through market research that in most of our markets globally, consumers are aware of us, but they weren’t considering us because... Continue reading »
by Kelly Liyakasa // February 26th, 2018 //
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