VideoGenie supports videos created by its clients’ brand advocates and shares them across social networks. It includes features such as a time limit to encourage advocates to create short videos. Its customers include Anheuser-Busch, Levi’s, Intuit, Priceline, IBM and Pottery Barn.
By teaming up with Moontoast, VideoGenie clients can place their video ads more prominently on Facebook. “Now brands can not only leverage our video capabilities, but people will also see the videos on their Facebook News Feed. That’s exciting because we know customers spend so much time on the News Feed,” commented VideoGenie founder and CEO Justin Nassiri.
Given Facebook’s increasing tendency to cut off access to its APIs, it is not difficult to imagine the behemoth social network pulling the plug on similar video ads. Regardless, automotive and consumer packaged goods companies have expressed interest in experimenting with Moontoast and VideoGenie’s new social rich media ad unit, which is available starting today. Consumers can expect to see the first videos later this year, according to Nassiri. Facebook’s autoplay video ads are expected to begin popping up this summer.