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»On TV and Video

National CineMedia On In-Theater Advertising: ‘It’s A 50-Foot Screen And A Captive Audience’

Millennials are all about streaming on the sofa, but that doesn’t mean they don’t still go to the movies. The addressable audience in movie theaters is massive, said Jerry Canning, VP of digital ad sales at National CineMedia (NCM), a cinema advertising network that curates pre-show featurettes, movie news and trivia across more than 21,000... Continue reading »
by Allison Schiff // December 5th, 2019 //
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Addressing The Kinks Of Addressable TV

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). Wouldn't it be nice to have one TV platform for advertisers to use that competes with Google and Facebook? While... Continue reading »
by AdExchanger // November 27th, 2019 //
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Amobee’s CSO On How TV Convergence Accelerates Ad Tech Maturation

The demand-side platform (DSP) category was starting to get pretty boring. Forrester stopped conducting DSP waves last year, due to the minimal differentiation and innovation. And VC investments have all but dried up. But the programmatic ecosystem has geared back up as tech companies eye “the next battleground” of cross-channel video, said Philip Smolin, Amobee’s... Continue reading »
by James Hercher // November 25th, 2019 //
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The Ad-Free Disney Plus Wake-Up Call: We Must Scale Universal Addressable TV+ Now

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Tracey Scheppach, CEO at Matter More Media. Since 2003, our industry has been on a journey to build the capabilities to deliver addressable TV. That year, the first addressable linear TV ads were delivered... Continue reading »
by AdExchanger // November 21st, 2019 //
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Yesterday’s Startup Strategy: Insert TV Buzzword [Here] For Immediate Success

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Lindsey Harju, co-founder at Blinc Digital Group. Marketers and investors care about what consumers like, and right now that is TV. A seemingly obvious statement, yet tech startup leaders are once again acting as... Continue reading »
by AdExchanger // November 11th, 2019 //
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What Sets Amazon OTT Apart

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Peter Chun, vice president of platform strategy and growth at SocialCode. This shift to streaming and over-the-top (OTT) services gives marketers the chance to reach an ever-growing and fragmented audience outside of their traditional... Continue reading »
by AdExchanger // November 4th, 2019 //
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How Convergent TV Can Avoid The Pitfalls Of Open Web Digital Advertising

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lance Neuhauser, CEO at 4C. Marketers have long pined for more accountability within their television budgets, and now that accountability is at last coming to fruition. By transacting on audience impressions, buyers and sellers can provide consistency... Continue reading »
by AdExchanger // October 31st, 2019 //
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The Balancing Act Between Addressable And People-Based Marketing

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Stephanie Russell, client development officer at Dentsu Aegis Network. Addressability in marketing and advertising is a brilliant thing and rightfully gaining traction. Improvements and innovation in technology and identity resolution are paving the way... Continue reading »
by AdExchanger // October 28th, 2019 //
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Walmart-Owned Vudu Wants To Be The Streaming Platform For Families (Who Shop At Its Stores)

Watch a program on Vudu, and you’ll likely only see ads for products you can buy in a Walmart. That’s no accident. The Walmart-owned streaming platform uses the retailer’s purchasing data, which brands can use for targeting. They can also serve dynamic product ads, such as a Coke ad for one family and a Diet... Continue reading »
by Sarah Sluis // October 24th, 2019 //
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Why The Streaming Wars Mean Higher Prices For TV Ads

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Jay Friedman, president and partner at Goodway Group. As anyone who sits through an upfront discussion with a TV rep will tell you, there are two kinds of annual rate increases. They’ll likely say during even-numbered... Continue reading »
by AdExchanger // October 21st, 2019 //
»
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