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»On TV and Video

How Tastemade Is Cooking Up A New Kind Of TV Tastemaker

Food and lifestyle site Tastemade is making advertisers hungry for more than picturesque cuisine. With more easily digestible food content crowding social media feeds, Tastemade is staying a step ahead of its competitors by launching its own digital TV channel, Tastemade TV. “Our programming strategy has been to reach [social media] consumers where they are,”... Continue reading »
by Rae Paoletta // October 29th, 2018 //
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TV’s Walled Gardens Need More ‘Doors And Windows’

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brienna Pinnow, co-founder at Blinc Digital Group. The concept of advertising’s walled gardens isn’t new. For at least 18 years, some in the media industry have used the term to label powerful companies with scalable... Continue reading »
by AdExchanger // October 25th, 2018 //
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How Connected TV Will Impact All Media Buying and Its Pricing

"On TV And Video" is a column exploring opportunities and challenges in advanced TV. Today’s column is written by Jay Friedman, president and partner at Goodway Group. The goal of every marketer is to spend the least amount of money possible to achieve the best possible results – to spend right to the point where... Continue reading »
by AdExchanger // October 22nd, 2018 //
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The Fragmented CTV Environment: Putting All the Pieces Back Together

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Archie Sharma, senior director of corporate development and strategy at OpenX. Cable companies have historically dominated the TV advertising market, and through M&A over the last decade the industry is now led by a... Continue reading »
by AdExchanger // October 18th, 2018 //
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Google’s Adam Stewart On Finding The Right YouTube Influencer For Your Brand

Contrary to popular belief, video did not kill the radio star. It made them a YouTube influencer. Advertisers use influencer marketing to reach consumers at a time of increased ad aversion. But the sheer volume of influencers and content on YouTube alone can be overwhelming for advertisers searching for the best fit for their brand.... Continue reading »
by Rae Paoletta // October 15th, 2018 //
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Getting Ready For Advanced TV

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Ferber, chief innovation officer at Amobee. TV advertising is in the midst of a major transformation. Video now composes more than half of daily media consumption in the United States. And globally, nearly... Continue reading »
by AdExchanger // October 11th, 2018 //
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Measuring 'Up': Capturing The Consumer With Dynamic Omnichannel Video

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mike Bevans, global vice president of product solutions, marketing and partnerships, at Xaxis. In the age of media fragmentation, securing the appropriate level of reach and frequency in video can feel overwhelming. Just picture... Continue reading »
by AdExchanger // October 8th, 2018 //
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How OTT Video Is Transitioning The Ad Insertion Model

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Apgar, Senior Director of Product Management, Advanced Advertising, at SeaChange International. Since nearly the beginning of television broadcast, the linear dynamic ad insertion (DAI) business model has remained fairly unchanged. Advertising sales teams... Continue reading »
by AdExchanger // October 4th, 2018 //
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Connected TV And Cable TV: Same But Different

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Philip Inghelbrecht, co-founder and CEO at Tatari. The march of over-the-top (OTT) and connected TV (CTV) has been unstoppable. The number of OTT and CTV viewers in the US will soon surpass 200 million, or... Continue reading »
by AdExchanger // October 1st, 2018 //
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Hulu's Jeremy Helfand Hopes To Disrupt TV Advertising Without Disrupting Audiences

Content providers are reducing their ad loads to accommodate viewers’ changing preferences, consumption patterns and attention spans. But what about rethinking the commercial break model so it doesn’t disrupt a good “Handmaid’s Tale” binge? Is a high-quality ad experience possible without a traditional ad break? Jeremy Helfand, Hulu’s new VP and head of advertising platforms,... Continue reading »
by Rae Paoletta // September 27th, 2018 //
»
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