»On TV and Video

Smart TV Data Segments: 5 Flaws To Consider

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by James McLoughlin, director of data science at Inscape. Smart TV viewing data can measure the viewing habits of a target audience, but not everyone who integrates it into a targeted marketing campaign realizes the... Continue reading »

by AdExchanger // August 26th, 2019 //

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TV’s Need For Speed

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lindsey Harju, co-founder at Blinc Digital Group. Time-sensitive marketing triggers are nothing new. Ever moved and received a mailbox full of offers? In the last few months, my business partner and I have sold... Continue reading »

by AdExchanger // August 22nd, 2019 //

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Brands, And Now Publishers, Must Get The Message About Programmatic Creative

"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Bender, partner, global head of publisher strategy and business development at Prohaska Consulting. As we hyper-target, we can’t forget to hyper-message. While programmatic has revolutionized the way media is transacted over the past decade,... Continue reading »

by AdExchanger // August 19th, 2019 //

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Inscape On Addressable: We’re Never Going To Get There Pushing An End-To-End Stack

Jodie McAfee, SVP of sales and marketing at Vizio-owned Inscape, likes to stay “within whispering distance” of the engineering team. “I don’t ever want to be out there promising what I can’t deliver,” said McAfee, who joined Vizio in 2015 after more than four years helping build Samsung’s ad platform. But that doesn’t stop the... Continue reading »

by Allison Schiff // August 15th, 2019 //

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OTT Ads Can Help CPGs And Grocery Brands Thrive

"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ocean Fine, senior vice president of sales and demand at Factual. Linear TV has always attracted ad budget from the Johnson & Johnsons and Campbell Soups of the world. In the digital era, those players are... Continue reading »

by AdExchanger // August 8th, 2019 //

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Solving For A Different Kind Of Attention Deficit

"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Maggie Zhang, senior vice president of video research and insights at Dentsu Aegis Network. Call it irony, but the topic of capturing a customer’s attention now dominates the attention of brand marketers. As anyone in the... Continue reading »

by AdExchanger // August 5th, 2019 //

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Where Elgin Thompson Places His Bets In TV Ad Tech And Analytics

It’s a safe bet that the next generation of TV advertising and analytics will be an incredibly lucrative category. But that’s about the only safe bet anyone can make. “There are a lot of question marks around this space,” said Elgin Thompson, managing director of technology investment banking at JMP Securities. There are fundamental questions... Continue reading »

by James Hercher // August 1st, 2019 //

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Political Advertisers Must Lean Into Advanced TV If They Want To Win Voters In 2020

“On TV and Video” is a column written for the sell side of the digital media community. Today’s column is written by Brienna Pinnow, co-founder at Blinc Digital Group. High-stakes political elections are around the corner. To motivate voter turnout and drive home key candidate and issue messages, ad spend levels are anticipated to break records.... Continue reading »

by AdExchanger // July 29th, 2019 //

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Choose Your Own Advertising? What Interactive Content Could Mean for Digital Advertising

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jeremy Hines, advertising practice lead at Infinitive. The rise of interactive programming has raised eyebrows in media circles. Netflix’s choose-your-own episode of “Black Mirror” and the previous experiment with “Puss in Book” are widely... Continue reading »

by AdExchanger // July 25th, 2019 //

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To Conquer Instagram’s Explore Ads, Storytelling Must Outweigh Revenue

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Carly Carson, director of social at PMG. Instagram’s new addition of ads within its Explore section is yet another way the platform continues to expand inventory opportunities for brands and monetize highly valuable real... Continue reading »

by AdExchanger // July 22nd, 2019 //

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