• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us
  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • Industry Preview 2019
    • AdExchanger Awards
    • PROGRAMMATIC I/O SF 2019
    • PROGRAMMATIC I/O NY 2019
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»On TV and Video

How Twitter Will Ensure Brand Safety For Video Advertisers In 2019

As Twitter’s video ad business grows, so does the amount of user-generated content on its platform. The challenge for Twitter, and brands that advertise on it, is to keep brands safe from, well, the Internet. In April 2018, 50% of Twitter’s business came from video advertising – and that still holds true today. In Q1... Continue reading »

by Rae Paoletta // January 17th, 2019 //
»
What If Nielsen Disappeared?

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Krish Sailam, senior vice president of programmatic solutions at DWA, a Merkle company. Nielsen has been in the news lately, and not in a flattering light. With a major TV studio (CBS) and media agency (Gray) casting... Continue reading »

by AdExchanger // January 10th, 2019 //
»
Ad Loads Are Actually Increasing, But That Won’t Offset TV’s Long-Term Negative Trends

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Eric Berry, CEO at TripleLift. TV is a fundamental part of any marketer’s mixed media model. For many brands, TV is the highest performing inventory source. Yet the trends are unquestionably negative for TV... Continue reading »

by AdExchanger // January 7th, 2019 //
»
How AT&T Completes Cheddar’s ‘Journey’ Into Every OTT Skinny Bundle In The Country

Cheddar CEO Jon Steinberg will speak at AdExchanger's upcoming Industry Preview conference on Jan. 23-24. AT&T began rolling out Cheddar across its video platforms DirecTV, DirecTV Now and U-verse TV last month. Cheddar has also broadened its reach on other media over the last few months. AT&T announced the Cheddar deal just days after Axios reported that... Continue reading »

by Rae Paoletta // January 3rd, 2019 //
»
2018: The Year AT&T Packed Its War Chest

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Lindsey Harju, co-founder at Blinc Digital Group. 2018 may look similar to years past, with cross-channel acquisitions a seemingly regular occurrence. But for me, 2018 will stand out in the history of advanced TV... Continue reading »

by AdExchanger // December 17th, 2018 //
»
TV: The Biggest Opportunity For DTC Brands’ Continued Growth

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Terence Kawaja, founder and CEO at LUMA Partners. Allbirds. Warby Parker. Brandless. Peloton. Dollar Shave Club. Over the past several years, an explosion of relatively young startups has garnered significant market share from major... Continue reading »

by AdExchanger // December 13th, 2018 //
»
The Pain And Promise Of Identity In Addressable TV

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Matt Prohaska, principal and CEO at Prohaska Consulting. When I was 24, I resigned from a great job at BBDO to become the first New York salesperson at upstart media company CNET. When people asked... Continue reading »

by AdExchanger // December 10th, 2018 //
»
How Dailymotion Revamped Its Strategy And Built A Programmatic Platform

Dailymotion has been hard at work during the last 18 months. The video-sharing company has built its own ad tech stack, including a programmatic platform, which it had wanted to build since 2013. A few key changes helped redirect Dailymotion’s course over the last few years. In 2015, French media conglomerate Vivendi purchased an 80%... Continue reading »

by Rae Paoletta // December 6th, 2018 //
»
Retailers Race To Own A Piece Of CTV’s Future

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ryan Christiansen, co-founder and CEO at Ntooitive Digital. The ability to track and effectively target consumer actions has never been more essential to marketers seeking to unleash the power of cross-platform digital advertising. With... Continue reading »

by AdExchanger // December 1st, 2018 //
»
All Attribution Is Wrong, But Do It Anyway

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Matt Hultgren, vice president of analytics at Marketing Architects. Complicated, expensive, unreliable and frustrating. I have heard CMOs and marketing executives use these adjectives – and a few other unprintable ones – to describe... Continue reading »

by AdExchanger // November 29th, 2018 //
»
See more articles

Get AdExchanger Newsletters

DTC Programmatic Essentials

PROGRAMMATIC I/O San Francisco
Get Educated April 29-30, 2019

Learn how direct-to-consumer (DTC) brands are executing their vision with today's latest programmatic strategies and tools.

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Why 2018 Was The Year Header Bidding Realized Its Potential
  • US Digital Marketing Spend Beats Traditional For The First Time
  • Oracle Data Cloud Companies Expose ‘DrainerBot’ App Fraud Scheme
  • Why The Birth Of Surveillance Capitalism Signals The End Of Behavioral Targeting
  • After Buying Sorenson Media, Nielsen’s Addressable Ads Strategy Starts On Smart TVs
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved