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»On TV and Video

The Trojan Horse In The Living Room

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Bryan Noguchi, media director at Caffelli. Between Cambridge Analytica and Facebook, the impending murky chaos of the General Data Protection Regulation (GDPR) and the random data breaches and straight-up malfeasance from any number of companies... Continue reading »
by AdExchanger // May 14th, 2018 //
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TV Advertising Measurement: Two Steps Forward, One Step Back

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Philip Inghelbrecht, co-founder and CEO at Tatari. To date, TV has mostly been measured through a baseline and lift model. It is a framework that works well for linear TV, since many people watch the... Continue reading »
by AdExchanger // May 10th, 2018 //
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What Might Replace The CPM Pricing Model For Video Ad Buying?

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Steve Wadsworth, president and CEO at Tapjoy. Many in digital advertising have been calling for the end of CPM pricing for years. It is an antiquated pricing model that attempts to deliver on one... Continue reading »
by AdExchanger // May 7th, 2018 //
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Advertisers And Media Companies: It’s Time To Embed Identifiers In Your Video Assets

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). When buying a product, the cashier scans the barcode, and the name and price of the item pops up immediately,... Continue reading »
by AdExchanger // May 3rd, 2018 //
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Envisioning An All-Encompassing Total Video Strategy

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Allen Klosowski, senior vice president of the advanced solutions group at SpotX. When people say, “I’m watching TV,” many would likely envision them gazing at moving pictures on a television screen while lounging on a... Continue reading »
by AdExchanger // April 30th, 2018 //
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Attn:, The Millennial News Brand, Turns Its Attention To TV

When Attn: launched four years ago, it aimed to be a mobile-first news platform for millennials. The publisher relied heavily on platforms such as Facebook, Instagram and Twitter to distribute short-form video on important societal topics in a digestible, entertaining format. Since then, Attn: has diversified its distribution strategy. It’s also exploring new types of... Continue reading »
by Kelly Liyakasa // April 26th, 2018 //
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In the Streaming Wars, There Are Many Paths To Monetization

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Francis Turner, co-founder, US general manager and chief revenue officer at Adyoulike. Though subscription video services are signing customers fast, spiraling costs may soon force them to rethink how they make their money. Take... Continue reading »
by AdExchanger // April 23rd, 2018 //
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Redefining The User Experience In The Connected TV Era

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tal Chalozin, co-founder and chief technology officer at Innovid. Fifty-six percent of the US population uses connected TV devices, and with this number growing rapidly, it has never been more important for the television... Continue reading »
by AdExchanger // April 19th, 2018 //
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TBS Applies A Programmer’s Touch To Platform Distribution

TBS and TNT try to be “brands that live outside of television,” said Karina Kogan, SVP of digital media and products for the two networks. Beyond its owned-and-operated networks, sites and apps, Facebook, YouTube and Snapchat are the networks’ workhorses for driving engagement with viewers – and acquiring new ones. “We start with who’s watching... Continue reading »
by Kelly Liyakasa // April 16th, 2018 //
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As New Ad Marketplaces Form, Media Companies Must Find Their Place

“On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lorne Brown, CEO at Operative.  TV is not dead. Advertising is not dead, either, but it is changing, fast. That’s an opportunity for growth. Equity analyst Omar Sheikh has predicted that advanced TV will... Continue reading »
by AdExchanger // April 12th, 2018 //
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