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»On TV and Video

Removing Risk From Content Investment: A Network’s Survival Guide

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lance Neuhauser, CEO at 4C Insights. From Comcast and NBC to AT&T and Time Warner, the unification of premium content with rich consumer data is driving our current phase of media consolidation. These companies are... Continue reading »
by AdExchanger // September 10th, 2018 //
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Data-Driven TV Is More Than Addressable And Connected

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tom Weiss, chief technology officer and chief data scientist at Dativa. After decades of planning and measuring TV with only minor iterations of the same fundamental techniques and technologies, marketers now find themselves confronted... Continue reading »
by AdExchanger // September 6th, 2018 //
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VideoAmp’s Ross McCray: Tidying the Mess Of Cross-Screen Video Planning And Measurement

TV and video planning and measurement is a fragmented mess. Buying and selling video inventory across platforms can create a headache for everyone involved, not to mention a mountain of paperwork. That’s where VideoAmp, a Santa Monica, Calif.-based video startup, comes in. VideoAmp is a software and data platform with a planning and measurement tool... Continue reading »
by Rae Paoletta // August 30th, 2018 //
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Here’s What's Needed To Scale Behavioral Targeting In OTT

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Frost Prioleau, CEO at Simpli.fi. Part of the promise of over-the-top (OTT) and connected TV (CTV) is that they marry the benefits of traditional television with digital marketing capabilities. A large part of digital’s... Continue reading »
by AdExchanger // August 27th, 2018 //
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The Changing Tides Of Connected TV

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brienna Pinnow, co-founder at Blinc Digital Group. Connected TV (CTV) is completely changing the way people gobble up, browse and binge the content they love. CTV’s tidal wave of change is rolling in faster... Continue reading »
by AdExchanger // August 23rd, 2018 //
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A True Omnichannel Ecosystem With TV At The Center

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brad Smith, senior vice president of revenue and operations at Videa.​ Cross-platform media buying and selling is not a new concept. A few years ago, the idea of integrating linear TV with over-the-top (OTT),... Continue reading »
by AdExchanger // August 20th, 2018 //
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Roku’s Scott Rosenberg: Inside The Rise Of The Platform Business Powerhouse

Just a few years ago, Roku focused on getting devices into as many households as possible. But at a certain point, Roku realized it had to do more to innovate and stay relevant in the over-the-top (OTT) battleground for ad dollars. Since then Roku has become an advertising titan. In its Q2 earnings call last... Continue reading »
by Rae Paoletta // August 16th, 2018 //
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Canada’s Consolidated Media Landscape Holds Lessons for US Advertisers

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ed Crain, president at Kingstar Media. With AT&T facing a federal government appeal of its $85 billion takeover of Time Warner, the headwinds facing the forces of media consolidation in the US may have... Continue reading »
by AdExchanger // August 13th, 2018 //
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Alphonso TV CEO Ashish Chordia: Digging For Connected TV Data And Insights

As smart TVs take off, viewing data becomes more available and actionable. Although companies such as Alphonso TV, Samba TV, Sorenson Media, iSpot.TV and Gracenote have been around for a while, they’re finally able to capitalize on an ecosystem that’s ready for their technology – even as consumer privacy concerns grow. Many of these companies... Continue reading »
by Ryan Joe // August 9th, 2018 //
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Three Things AT&T And AppNexus Must Do Next

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Frank Sinton, founder and CEO at Beachfront Media. AT&T’s move to acquire AppNexus is a strategic one to position the company within its growing digital footprint. While AT&T has long been one of the... Continue reading »
by AdExchanger // August 2nd, 2018 //
»
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