»On TV and Video

TEGNA’s OTT Division Eyes Blockchain, Verification And The Customer Experience

Jim Wilson is a big believer in the blockchain. As president of Premion, the over-the-top ad buying platform of local TV broadcaster TEGNA, he helped ink a deal with blockchain startup MadHive in early March to cut off the potential for ad fraud in the OTT space. He also sits on the board of the... Continue reading »

by Allison Schiff // March 14th, 2019 //

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Who Invited Facebook To The Upfronts?

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brienna Pinnow, co-founder at Blinc Digital Group. If you’re an advertiser heading into the upfronts, there is a good chance you may be wooed by a new suitor: Facebook. Why is the TV advertising industry’s... Continue reading »

by AdExchanger // March 11th, 2019 //

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How Mobile’s Growth And Power Overshadows The Other Screens

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lexi Sydow, senior market insights manager at App Annie. Amidst all the pageantry, glamour and celebration at last month’s Oscars, it’d be easy to overlook two important developments that speak volumes about the future of... Continue reading »

by AdExchanger // March 7th, 2019 //

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How Advertisers Can Still Win In The Streaming Wars

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Sarah Stringer, senior vice president and head of innovation at Carat “Friends” may have launched in 1994, but thanks to streaming platforms, the show is as popular as ever. When it appeared on Netflix... Continue reading »

by AdExchanger // March 4th, 2019 //

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Why Tubi Will Never Have Originals Or A Subscription Tier

Tubi has no interest in becoming a subscription-video-on-demand (SVOD) service. As giants like Netflix and Amazon Prime pour money into original content housed behind paywalls, Tubi wants to provide access to the world’s largest library of free, on-demand content. The 8-year-old, ad-supported video-on-demand (AVOD) network has more than 12,000 titles available across 18 streaming platforms.... Continue reading »

by Alison Weissbrot // February 28th, 2019 //

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The Rise Of The Digital Linear Programmer

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Geoff Spence, regional vice president of business development at SpotX. For a few years now, traditional pay TV providers in the United States have lost subscribers each quarter as viewership shifts to less expensive... Continue reading »

by AdExchanger // February 25th, 2019 //

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5G Could Make Traditional Advertising Less Relevant

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Daniel Heer, founder and CEO at Zeotap. A central topic at CES last month – which will undoubtedly become the next frontier for digital advertising – was the arrival of 5G. It should be... Continue reading »

by AdExchanger // February 21st, 2019 //

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Branded Entertainment Network Sees Growth In Hollywood Data Biz

Branded Entertainment Network (BEN), an LA-based agency that specializes in product placement and influencer marketing, wants to bring a more data-driven approach to Hollywood brand marketing. Last March the company promoted Ricky Ray Butler to CEO, three years after adding Butler with the acquisition of Plaid Social Labs, the social marketing tech company he founded.... Continue reading »

by James Hercher // February 18th, 2019 //

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Conscious Couplings: My Wish List Of Advanced TV Match-Ups That Could Change The Game

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lindsey Harju, co-founder at Blinc Digital Group. Love is in the air – and not just in the seasonal aisle at Target. The smell of chocolate and roses got me thinking: Which advanced TV... Continue reading »

by AdExchanger // February 14th, 2019 //

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Before They Spend On Addressable TV, Brands Must Decide What They Want To Accomplish

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Paul Alfieri, chief marketing officer at Cadent. Addressable TV advertising is gaining momentum, with total annual spend projected to exceed $3 billion, according to eMarketer. But like any emerging medium, the noise and hype can... Continue reading »

by AdExchanger // February 11th, 2019 //

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