The AdExchanger Team
About AdExchanger
Founded in 2008, AdExchanger is an integrated media and events company devoted to the digital advertising and marketing space.
Our award-winning publication enables the exchange of ideas between all members of the “ecosystem,” including marketers, agencies, publishers, data providers, advertising and marketing technology companies, analysts, the investment community and the press. AdExchanger has 208,000 monthly unique visitors, and editorial newsletters with more than 24,000 subscribers.
In addition, we produce the leading conference in programmatic media, PROGRAMMATIC I/O; Industry Preview, which provides an exclusive look at the year ahead in digital marketing technology; Omni.Digital, which addresses the challenges marketers face building seamless cross-channel brand experiences; and Clean Ads I/O, a conference focused on making advertising better.
The AdExchanger Editorial Team
Allison Schiff
Managing Editor
Allison Schiff is the managing editor of AdExchanger, where she covers mobile, Facebook (sorry, Meta), measurement, privacy and the app economy. Allison received her M.A. in journalism from the Dublin Institute of Technology in Ireland (her favorite place), and a B.A. in history and English from Brandeis University in Waltham, Mass.
Hana Yoo
Senior Editor
Hana Yoo is a senior editor at AdExchanger. Driven by a love for storytelling and language, she comes to AdExchanger with more than a decade of experience as an editor, writer, and content strategist. Hana has worked in a variety of industries on a diverse range of projects, from magazines and online college course materials to e-commerce and B2B content. You can reach her at hana@adexchanger.com.
Anthony Vargas
Senior Editor
Anthony Vargas ( anthony@adexchanger.com ) covers publisher news and sell-side technology, with a particular focus on the rise of alternative datasets to replace those derived from third-party cookies. He also covers the gaming, digital audio and digital out of home markets. His previous B2B publishing experience includes covering the commercial audiovisual and music retail industries. He also has a background in literary publishing.
Alyssa Boyle
Senior Editor
Alyssa Boyle ( alyssa@adexchanger.com ) covers the TV ecosystem from linear to video and connected TV. She also writes about measurement and data privacy. Her journalistic passions stem from a background in language and translation. She received her B.A. in linguistics and Korean studies from Binghamton University in 2020. When she isn’t writing, she’s probably deep in a history novel or busy performing stand-up comedy.
Andrea Larick
Director of Events
Andrea Larick is AdExchanger’s and AdMonsters’ Director of Events, handling all things event-related from initial planning to the final execution and everything in between. An event industry pro, she has served in many roles for various publishing companies and event planning organizations to build exceptional experiences for attendees, sponsors and speakers. She remains the caretaker of the AdExchanger and AdMonsters House of Speakers, ensuring no PowerPoint is left behind.
Alison Weissbrot
Senior Editor
As a staff reporter at AdExchanger, Alison covers advertising agencies and the digital audio landscape. Previously a copywriter at MarketSmiths, she has written digital marketing copy and produced campaigns across multiple verticals. Prior to that Alison worked in editorial at award-winning travel journalism site Fathom. She has a B.A. in International Studies and Spanish from the University of Michigan.
Rae Paoletta
Senior Editor
Rae Paoletta is a senior editor at AdExchanger, covering advertising in TV and video. She previously served as senior editor at Inverse, where she managed the space science vertical. She was also the space writer at Gizmodo (yes, that was her actual title), and before that, a writer at MTV News. In college (how do you do, fellow NYU kids?), she worked as a production assistant on NBC Nightly News with Brian Williams and later, as a production intern for National Geographic Channel. You can catch her binging The Real Housewives with her two cats, for educational enrichment purposes
AdExchanger Events and Advertising Team
Account Executive Chris Lee oversees web advertising sales and strategy as an account executive with AdExchanger. He was previously at Business Insider, where he helped grow the newly established enterprise subscription business. Before transitioning into digital media, he worked in finance and taught in Seoul, South Korea. Chris holds a BS in Economics from Penn State University.
Chris Lee
AdExchanger Business and Marketing Staff
Chris Lee
Account Executive
Chris Lee oversees web advertising sales and strategy as an account executive with AdExchanger. He was previously at Business Insider, where he helped grow the newly established enterprise subscription business. Before transitioning into digital media, he worked in finance and taught in Seoul, South Korea. Chris holds a BS in Economics from Penn State University.
Daniel Meyer
Director of Finance & Accounting
As Director of Finance & Accounting for AdExchanger, Daniel is responsible for the financial management and reporting of the company. He brings over 10 years experience in both public accounting, having earned his CPA, and as a financial executive for a communications design company on Long Island. Daniel holds a Bachelor’s degree and M.B.A. in Accounting from Molloy College in New York. He is also a musician (drums and guitar), and once upon a time was a lifeguard.
Haley Howell
Marketing Coordinator
Haley Howell is the Marketing Coordinator at AdExchanger and oversees day-to-day advertising operations, manages the social media accounts and publishes editorial newsletters. Prior to this she worked as a freelance writer for TheUnlockr.com and as an editorial intern for World Screen. She received a B.A. in Journalism from Penn State University.
Chris Lee
Account Executive
Chris Lee oversees web advertising sales and strategy as an account executive with AdExchanger. He was previously at Business Insider, where he helped grow the newly established enterprise subscription business. Before transitioning into digital media, he worked in finance and taught in Seoul, South Korea. Chris holds a BS in Economics from Penn State University.
Daniel Meyer
Director of Finance & Accounting
As Director of Finance & Accounting for AdExchanger, Daniel is responsible for the financial management and reporting of the company. He brings over 10 years experience in both public accounting, having earned his CPA, and as a financial executive for a communications design company on Long Island. Daniel holds a Bachelor’s degree and M.B.A. in Accounting from Molloy College in New York. He is also a musician (drums and guitar), and once upon a time was a lifeguard.
Haley Howell
Marketing Coordinator
Haley Howell is the Marketing Coordinator at AdExchanger and oversees day-to-day advertising operations, manages the social media accounts and publishes editorial newsletters. Prior to this she worked as a freelance writer for TheUnlockr.com and as an editorial intern for World Screen. She received a B.A. in Journalism from Penn State University.
