Advertisers Await Programmatic Pause Ads
The IAB Tech Lab is working on standardizing programmatic signals for new streaming TV ad formats, including pause ads. Meanwhile, many brands are eager to add pause ads to their repertoire.
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As AI Tools Multiply, Cadent And Google Cloud Make The Case For Connected Advertising Intelligence
By AdExchanger Content StudioSPONSORED
Guest Column
Margarita Savytska
AI Agents Are Making Marketing Decisions On Data No One Has Checked In Years
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Reddit is now one of the main data sources feeding LLMs and AI search. In this episode, recorded live in Cannes, COO Jen Wong talks data licensing deals, how people use Reddit to validate what they’re about to buy and what it takes to stop bad actors from gaming its forums to sway AI results.
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2026 Cannes Lions: Authenticity In The Age of AI
Authenticity. Outcomes. Workflow… and containerization? After a week sweating on the Croisette, the AdExchanger team offers you a sweat-free synopsis of the 2026 Cannes Lions.