Sellers Are Fed Up With Amazon, But Can They Force Change?
Million Dollar Sellers, or “MDS,” is a group of Amazon sellers and specialists. And they’ve had it with Amazon’s advertiser and seller squeeze. But can they do anything about it?
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EDITOR’S CHOICE
Why Beehiiv Is Betting On Programmatic To Scale Its Ad Platform For Newsletters
Last week, newsletter platform beehiiv rolled out programmatic ads for the first time, which is a key part of its plan to build a one-stop-shop for creators, says CEO Tyler Denk.
Guest Column
Popular
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Data-Driven ThinkingThe Open Web Is Shifting From An Audience Economy To A Context Economy
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Data-Driven ThinkingFirst-Party Data Is About More Than Retargeting And Audience Suppression
Must Read
How Georgia-Pacific Rolled Out Its Own Programmatic Media Team
Georgia-Pacific spent years building an in-house media and measurement team, and ended up with a hybrid model that keeps digital execution inside while leaving TV and CTV to its agency.
This Marketing Consultancy Deciphers Consumers’ Brand Associations – And Doesn’t Believe In Segmentation
Triggers’ latest feature tracks how brand perceptions change over time by looking at consumer memories and subconscious associations.
With Match Rates Falling, Is Effective Attribution Just An Illusion?
Attribution isn’t all it’s cracked up to be. Just ask Cimin Ahmadi Cohen, founder and CEO of Idea Peddler, a full-service agency based in Austin Texas.
Google’s Meridian And Meta’s Robyn: A Gift To Measurement Or Trojan Horses?
Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix modeling tools that many marketers don’t even realize they’re using.
This New Training Framework Gives Publishers A Say In How AI Uses Their Work
The SAIL initiative compensates publishers when AI scrapes their content and guarantees the outputs adhere to the same cultural standards they apply to their own coverage.
AI Is Spreading Inaccurate Information About Brands. This Tool Can Help Fix That
Brands can’t just focus on how often they show up in AI search. They also need to pay attention to accuracy – and know what to do when AI gets it wrong.
Writers
Podcasts
AdExchanger Talks
Forget The Shiny Objects And Focus On Fundamentals
Sharona Sankar-King, Havas Media North America’s chief data and product officer, on why marketers should stop chasing shiny AI toys and get serious about the fundamentals, including truly understanding the customer and only collecting data that’s “fit for purpose.”
The Big Story
Marketers are rediscovering MMM. Google Meridian and Meta Robyn are among the tools gaining attention among marketers. We dive into what it means to tie your MMM solution to a search or social media giant.