French supply-side platform Adyoulike has acquired Paris-based video ad platform Pulpix, the companies said Thursday. Terms of the deal were not disclosed.
Pulpix had raised only about $1 million in funding since it was founded four years ago.
Pulpix’s co-founder and CEO, Sabry Otmani, and the entire Pulpix team will join Adyoulike. Otmani will move into a video product director role and help spearhead new product development and go-to-market strategy around video.
The acquisition should help Pulpix expand its presence in the US and across Europe and APAC.
After acquiring UK-based native ad network ContentAmp in 2014, Adyoulike CEO Julien Verdier relocated to New York in 2016 to help boost the company’s North American expansion strategy by courting agencies, demand-side platforms and big publishers.
Since then, Adyoulike has doubled down in the US, growing its sales team to about 12 people in New York. It has grown to about 100 employees in total since it was founded in 2011.
Pulpix, which creates video personalization technology for publishers, is filling an important gap in Adyoulike’s stack by bringing more differentiated video supply.
Pulpix works with more than 50 publishers, including French daily L'Équipe, Prisma, Bonnier and RTL Group, to boost their native video ad experiences.
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