Google Won’t Have To Break Up Its Ad Tech Business, Judge Brinkema Rules
Google will not be required to break up its ad tech business, despite a federal court ruling last April that found the company operated a monopoly.
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EDITOR’S CHOICE
Neuroscience And AI Are Transforming The Weather Company’s Measurement Stack
TWC is building a monetization model that treats weather as both a contextual and an emotional signal, and it’s using AI sales agents to bring it to market.
Guest Column
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Data-Driven ThinkingGoogle’s Bidding Change Proves Agentic Advertising Has An Agency Problem
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How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales
Halo Collar, a dog collar brand with direct-to-consumer origins, is preparing for its retail expansion by honing its first-party data strategy and incrementality measurement.
CartographAI Launched To Help Advertisers Pick The Right Tech Vendors. Now, It’s Helping Vendors Market Themselves, Too
The company is launching an accelerator program to help tech vendors pitch their solutions in a way that makes sense to advertisers.
The Largest Shopping Mall Operator Has Its Own Retail Media Network
Simon Property Group, the largest shopping mall operator in the world, is taking its biggest step yet into the world of data-driven advertising. On Thursday, the company launched Simon Media Network, its version of a retail media network.
The Trade Desk’s Zuma Update Adds A Host Of AI-Powered Easy Buttons To Its Kokai Platform
TTD is introducing agentic AI workflow improvements and automated audience building, which are quickly becoming table stakes for programmatic platforms.
NBCU’s Streaming Strategy Involves Revisiting The Cable Playbook
In the modern streaming landscape, everything old is new again. At least that’s the case for NBCUniversal, which is trying to bring back bundled distribution deals and appointment viewing.
New Chairman Joel Meyer Dishes On Prebid’s Reset For The Agentic Ad Tech Era
OpenX CTO Joel Meyer, who was named Prebid’s new chairman, previews the org’s next phase and helping publishers navigate competing agentic protocols.
Writers
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AdExchanger Talks
Cracking The In-Store Attribution Code In Influencer Marketing
Creator marketing is the talk of the town, but how do you prove it genuinely drives sales? Emily Steele, co-founder and CEO of creator platform Hummingbirds, breaks it down.
The Big Story
There’s A Meta Diaspora Building The Fastest-Growing Ad Platforms
The great Meta migration is in full swing. Ex-Meta employees are, filling the ranks at Open AI, TikTok, Amazon Ads and Roku and bringing their expertise with them.