Who Will Stand Up For The Open Web?
The open web is done, stick a fork in it. Banner blindness is near universal, search traffic has run dry and publishers are struggling for oxygen. But what if that’s … not true?
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EDITOR’S CHOICE
Why This Marketing Measurement Company Just Open-Sourced Its Forecasting Engine
MMM can tell marketers what worked, but Lifesight’s open-sourced forecasting tool aims to tell them what to do next.
Guest Column
Popular
Must Read
Podcasts Are Becoming More Programmatic. But Now Advertisers Have To Keep The Ad Load In Check
As programmatic buying becomes more common in audio, marketers and platforms fight the temptation to cram in as many placements as possible.
PubMatic Jumps On The Show-Level CTV Targeting Bandwagon
Connected TV advertisers are still pining after show-level control. And PubMatic announced contextual targeting at the episode level is available to media buyers accessing CTV inventory through its platform.
SQREEM Touts The Large Behavioral Model – Not The LLM – As The Winning Predictive Engine
Rather than relying on machine learning, SQREEM uses a mathematical AI model to track how systems change over time and predict audience behavior.
The Google Antitrust Remedies Are Too Little, Too Late – But Publishers Will Take What They Can Get
Given how much the market has changed since the Google trial began, and the wiggle room in the ruling itself, publishers aren’t expecting much relief from the court’s behavioral remedies.
Can Sell-Side Curation Solve The Cookieless Audience Problem For Advertisers?
Indie agency KWG says sell-side curation can target more high-performing inventory with better match rates and lower data fees than buy-side curation.
Infillion Acquires Foursquare, Adding More Location Data To Its Ever-Growing Ad Tech Stack
Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it.
Writers
Podcasts
AdExchanger Talks
Creator Marketing Is Growing Up
A decade ago, most influencer marketing agencies were only buying ads in one place: Instagram. Which meant that as a YouTube employee, Jennifer Quigley-Jones had to do a lot to help creators on the platform get noticed.
The Big Story
Buying CTV In The WarnerMount World
Let’s talk acquisitions! The WarnerMount merger is close to being in the clear, after California and 11 other states settled their antitrust lawsuit against the merger. Plus: Taboola bought Dianomi. Infillion bought Foursquare. We get into what all three of these companies will look like post-acquisition.