High-end ad blockers mimic some of the same behavior as bot traffic. So WiseGuyGaming repurposed the tools it was already using to identify bots to reveal its ad-blocking audience as well.
Criteo has weathered considerable storms in its day, including a painful moment in March 2020 when its market cap bottomed out below $500 million. Can it pull off yet another turnaround?
Disaffection and outright anger toward US sports institutions run deeper than logo-cluttered fields. Leagues and teams are sacrificing player safety and fan enjoyment for marketing dollars.
People Inc.’s referral traffic from Google search is down 70% over the past two years, and by 26% in Q3 alone. But its digital revenue is still growing, albeit slowly.
On Tuesday, Chord, a six-year-old commerce tech startup, acquired Zenlytic, an AI startup with an anthropomorphized data analyst agent named “Zoë,” for $5 million.
If you ask the executive leadership of Affle and Perion why the two companies are merging, the answer you’ll get is “synergies.”
A combo of Tubi, sports and political ads powered Fox’s growth this last quarter, even as Fox News lost viewers and the Roku deal awaits DOJ clearance.
Intent Data Is A Gift, With Edible Brands
Gift shoppers wait until the last minute, but when they show up, they know exactly what they want. That’s why Edible Arrangements shrinks its catalog on peak days, says Erica Randerson, chief digital officer at Edible Brands.
Smart Acquisition Or Frankenstack? Stagwell-Freestar And DoorDash-Instacart
It’s fall, and M&A is in the air. Two acquisitions happened this week: Stagwell bought Freestar, and DoorDash bought Instacart.
