Sure, Debates Between Prebid Members Can Get Heated. That’s Why It’s The Programmatic Melting Pot
The Prebid Summit in New York City on Tuesday exceeded the event’s reputation for liveliness.
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Has The Ad Industry Lost The Pulse Of American Consumers?
The ad industry has become a community of people who say things like “This is going to sound relatable” and follow it up with a sentence that may as well be Martian to 99% of America.
LG And Magnite Launch Agentic Home Screen Ads With A Winning NFL Quarterback
LG home screen inventory is now available through agentic buying, opening up a premium TV placement to faster, more automated campaign setup.
Prebid’s Proposed Auction Overhaul Would Do What The Court Wouldn’t: Separate AdX From GAM
Reorienting the ad auction so that ad servers bid into Prebid lets publishers access demand from Google AdX without also having to use Google’s ad server.
Meet Starling, The Startup That Says It’s More Than Just Another CTV SSP
Starling recently launched as a connected TV SSP and wants to capitalize on the opportunity to address a major pain point facing CTV marketers: the lack of show-level data.
PODCAST: The Big Story
The Apple Bites Back
Apple has a new block list for data brokers and ad tech vendors that do cross-site user tracking – which could expand to include a much broader slate of ad tech and martech vendors across the entire ecosystem. Plus: a few thoughts on Advertising Week New York.
How Data And Ad Tech Vendors Are Preparing For The iOS 27 Fallout
Against the backdrop of Advertising Week New York this week, the programmatic ecosystem has been buzzing madly like the inhabitants of an overturned beehive after the release of Apple’s iOS 27.
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Making AI Pay Its Way, With Cloudflare
What if AI companies had to pay publishers every time they used their content? Cloudflare’s Lara Cohen explains the new playbook for dealing with AI bots, from blocking them to billing them.
The Big Story
The Auction Flip: Prebid’s Plan To Swap Places With Google
Google won’t have to break up its SSP and ad server. So this week, Prebid unveiled its plan to help Google fulfill the court’s requirements at its annual Prebid Summit. Then: how brands are using their data in an agentic world, and why there’s a rise of AI “employees.”