Don’t Worry About Netflix – It’s Doing Fine Without Warner Bros. Discovery
Paramount might have outlasted and outbid Netflix in the competition to acquire Warner Bros. Discovery, but Netflix is not overly fussed about the loss.
Latest
EDITOR’S CHOICE
Viant Probably Wouldn’t Have Acquired TVision If It Hadn’t Bought IRIS.TV First
One acquisition often begets another. Take Viant, which announced its plan to acquire TVision for $40 million on Wednesday.
Must Read
Meta Is Launching An Easy Button For CAPI
Meta is simplifying its CAPI setup and teaching its pixel new tricks, including adding an AI-powered feature that automatically pulls in data from an advertiser’s website.
TelevisaUnivision Joins The Streaming Self-Service Bandwagon
TelevisaUnivision is the latest TV publisher to join the self-serve trend that’s rising in popularity across connected TV advertising. Its streaming inventory is now available to buy through fullthrottle.ai’s self-serve platform. The collaboration includes an ad bidder designed to improve both targeting and measurement.
Can An AI Solution Fix Misaligned Marketing Orgs?
Opal launched Gem, a new AI solution, to help large brands unify the layers of media and tech within their organizations.
Sports Publisher On3 Tries AI Recommendations To Keep Engagement In Its Home Court
Mula’s AI native content feed helps On3 keep its engagement and RPS consistent amid traffic drop-offs to publisher sites and the growing scarcity of online attention.
Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys
Hearst is stitching together its far‑flung news properties into a single programmatic marketplace to simplify buying local news and shore up its business as the ad market shifts.
Northbeam Adds The Third Leg Of The Attribution Stool With Incrementality Testing
There’s MMM and MTA, but no single ad measurement works for brands with multiple points of sale. On Tuesday, Northbeam launched an incrementality tool to complete what it calls “the trifecta of digital attribution.”
Writers
Podcasts
AdExchanger Talks
Betterment’s ‘Anti‑Marketing’ Machine
Kim Rosenblum, CMO of investment app Betterment, unpacks her “anti‑marketing” playbook, which involves telling customers not to engage and shifting away from chasing cheap CAC to prioritizing lifetime value.
The Big Story
With RFPs in flux, diverse-owned media companies are finding ways to use their data to improve reach. Plus: Why we’re in retail media’s “potty-training” phase.