Nestlé Mexico Had More Scale Than It Knew What To Do With – Until It Unified Its Data
Prior to adopting Treasure AI, Nestlé Mexico had looked at data and targeting on a brand-by-brand basis. Now, its entire portfolio is unified in one system.
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EDITOR’S CHOICE
How Data And Ad Tech Vendors Are Preparing For The iOS 27 Fallout
Against the backdrop of Advertising Week New York this week, the programmatic ecosystem has been buzzing madly like the inhabitants of an overturned beehive after the release of Apple’s iOS 27.
Must Read
How The OAAA Is Guiding DOOH Through Its Next Stage Of Programmatic Evolution
OAAA COO Patrick Dolan explains how the organization is changing to guide the out-of-home channel through programmatic’s agentic era.
PubX Raises $5 Million And Buys Digital Governance Startup Compliant
PubX has acquired media-quality startup Compliant and raised a $5 million Series A as it expands its agentic ad-buying platform into the US.
New WBD Report Makes The Case For Getting The Measurement Basics Right
Warner Bros. Discovery has a new white paper analyzing the data and methodologies of five top video measurement providers: VideoAmp, iSpot, Comscore, Innovid and Samba.
Google And The DOJ Filed Their Proposed Final Judgments In The Ad Tech Case – Here’s What They’re Still Arguing About
Google and the Department of Justice filed the next round of paperwork that will determine what Google’s punishment will look like in the ad tech antitrust case.
T-Mobile Brings Its Mobile Data Exclusively To Vistar To Scale Up DOOH Targeting
Advertisers can now use Vistar to activate both off-the-shelf and custom audiences built on T-Mobile’s first-party location and app data.
Apple Has Far-Reaching Plans To Block Hundreds Of Programmatic Data Companies From iOS
Apple’s WebKit crackdown appears to extend well beyond The Trade Desk, putting hundreds of ad tech, data and identity vendors on a mysterious, dynamically updated block list.
Writers
Podcasts
AdExchanger Talks
Value Over Volume, With NYT’s Courtney Glaze
Most publishers add SSPs like insurance. More partners means more demand and more demand means more competition for every impression. But at The New York Times, every ad tech partner has to earn its place in the stack, says Courtney Glaze, its VP of revenue operations.
The Big Story
Apple has a new block list for data brokers and ad tech vendors that do cross-site user tracking – which could expand to include a much broader slate of ad tech and martech vendors across the entire ecosystem. Plus: a few thoughts on Advertising Week New York.