TIME’s AI Agents Do The Coordinating, And Its Sellers Still Do The Selling
TIME is using AI agents to draft proposals and troubleshoot campaigns – but not to replace the human relationships that drive ad sales.
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EDITOR’S CHOICE
Swivel Wants To Create Agentic Infrastructure For CTV
Agentic media buying is the No. 1 topic du jour in ad tech discussion circles. But how does agentic buying even work when it comes to buying TV and streaming ads? And how does that workflow differ from programmatic? The startup Swivel aims to address those questions.
Guest Column
Kristina Kaganer
DoorDash Just Bought The Ad Business It Couldn’t Build For Itself
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On TV & VideoGhost Audiences Are Haunting CTV Measurement
Must Read
Gamers Love Ad Blockers. So This Site Found Another Way To Show Them Ads
High-end ad blockers mimic some of the same behavior as bot traffic. So WiseGuyGaming repurposed the tools it was already using to identify bots to reveal its ad-blocking audience as well.
Criteo Is A Survivor, But Expanding Beyond Retail Media Will Be Its Toughest Challenge Yet
Criteo has weathered considerable storms in its day, including a painful moment in March 2020 when its market cap bottomed out below $500 million. Can it pull off yet another turnaround?
Sports Leagues Can’t Stop Putting Ad Revenue Ahead Of Fan And Player Interests
Disaffection and outright anger toward US sports institutions run deeper than logo-cluttered fields. Leagues and teams are sacrificing player safety and fan enjoyment for marketing dollars.
With Search Traffic Down 70%, People Inc. Bets On Revenue Beyond Site Visits
People Inc.’s referral traffic from Google search is down 70% over the past two years, and by 22% in Q3 alone. But its digital revenue is still growing, albeit slowly.
Chord Buys Its Rival Zenlytic To Build An Agentic Version Of A CDP
On Tuesday, Chord, a six-year-old commerce tech startup, acquired Zenlytic, an AI startup with an anthropomorphized data analyst agent named “Zoë,” for $5 million.
Affle Acquires Perion For $420 Million, Because ‘Synergies’
If you ask the executive leadership of Affle and Perion why the two companies are merging, the answer you’ll get is “synergies.”
Writers
Podcasts
AdExchanger Talks
Intent Data Is A Gift, With Edible Brands
Gift shoppers wait until the last minute, but when they show up, they know exactly what they want. That’s why Edible Arrangements shrinks its catalog on peak days, says Erica Randerson, chief digital officer at Edible Brands.
The Big Story
Will The Blue Wave Midterms Put A Damper On Ad Tech M&A?
Why the midterms may not spell doom for ad tech consolidation. Plus, how sports leagues are putting ad revenue before player safety.