Agencies are differentiating their tech stacks by building custom agentic AI tools for their clients. And they’re rethinking owning those AI tools – particularly since licensing them creates new revenue streams.
“When I talk to advertisers, they want a level of insight and transparency that helps them still have important levels of control,” says Paula Despins, VP of measurement for Amazon Ads, Amazon Marketing Cloud and ads trust.
Agencies and marketers discussed the future of AI governance at AdExchanger’s Programmatic IO NYC this week. The main takeaway? Expect insurers to play an increasingly important role in managing AI compliance.
The open web is done, stick a fork in it. Banner blindness is near universal, search traffic has run dry and publishers are struggling for oxygen. But what if that’s … not true?
Attention, publishers: Although you might not think of yourself as a data broker, in the great state of New Jersey, that’s not really your call anymore.
MMM can tell marketers what worked, but Lifesight’s open-sourced forecasting tool aims to tell them what to do next.
As programmatic buying becomes more common in audio, marketers and platforms fight the temptation to cram in as many placements as possible.
Connected TV advertisers are still pining after show-level control. And PubMatic announced contextual targeting at the episode level is available to media buyers accessing CTV inventory through its platform.
Want AI Agents That Work? You’ve Gotta Do The ‘Unsexy’ Stuff First
Everyone in Ad Land wants to show off their shiny new AI agent. But you can’t do the cool stuff unless you build the data foundation first, says Tinuiti CEO Abbey Klaassen.
Apple Takes A Bite Out Of Programmatic
Is the open web growing, dying or transforming? Plus: Apple’s iOS update is blocking The Trade Desk from serving ads on Safari browsers, and how that fits into programmatic’s next chapter.
