What started with an interest in video production blossomed into a career in programmatic advertising for NCC Media CEO Nicolle Pangis.
To pay off her student loans, Pangis took a job in 1999 at 24/7 Media, a pioneering programmatic ad firm, where she worked in affiliate relations with websites that were part of the ad network.
“I fell in love very quickly,” she said.
After getting an MBA in strategic management in marketing, Pangis went back to 24/7, where she worked in sales, launched a joint technology venture with Dentsu and eventually led global product management.
“I was fortunate that senior people picked me out of places to run things,” she said.
Pangis then moved to GroupM, where she was the CRO and global COO of Xaxis at the height of the agency trading-desk days. She also served as global COO of mPlatform, overseeing data and analytics services at GroupM.
A career in programmatic sparked Pangis’ curiosity about technology and how the guts of it all work – a passion she still explores today as a CEO.
“If something is intriguing but you don’t know how it works, what’s better than figuring it out?” she said. “I’m probably one of the only CEOs that will stand and start writing data infrastructure on a white board.”
She spoke with AdExchanger about her career.
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