Apple’s Latest Operating System Blocks The Trade Desk From Serving Ads On Safari
The Trade Desk is unable to serve ads to the Safari browser for Apple device owners that have downloaded iOS 27. Apple has been investigating the issue since last week.
Latest
Reaching The World’s Next 7 Billion Consumers Takes More Than Just Ad Tech
By Vytautas PaukštysSPONSORED
EDITOR’S CHOICE
Amazon Ads And The Amazon DSP Get An Agentic Rebrand
Amazon Ads has overhauled its DSP and the sponsored product and search-based ad console for on-platform ads, the company announced at its unBoxed event in San Francisco on Tuesday.
Must Read
Who Will Stand Up For The Open Web?
The open web is done, stick a fork in it. Banner blindness is near universal, search traffic has run dry and publishers are struggling for oxygen. But what if that’s … not true?
What Publishers Don’t Know About New Jersey’s Data Broker Law Could Cost Them
Attention, publishers: Although you might not think of yourself as a data broker, in the great state of New Jersey, that’s not really your call anymore.
Why This Marketing Measurement Company Just Open-Sourced Its Forecasting Engine
MMM can tell marketers what worked, but Lifesight’s open-sourced forecasting tool aims to tell them what to do next.
Podcasts Are Becoming More Programmatic. But Now Advertisers Have To Keep The Ad Load In Check
As programmatic buying becomes more common in audio, marketers and platforms fight the temptation to cram in as many placements as possible.
PubMatic Jumps On The Show-Level CTV Targeting Bandwagon
Connected TV advertisers are still pining after show-level control. And PubMatic announced contextual targeting at the episode level is available to media buyers accessing CTV inventory through its platform.
SQREEM Touts The Large Behavioral Model – Not The LLM – As The Winning Predictive Engine
Rather than relying on machine learning, SQREEM uses a mathematical AI model to track how systems change over time and predict audience behavior.
Writers
Podcasts
AdExchanger Talks
Want AI Agents That Work? You’ve Gotta Do The ‘Unsexy’ Stuff First
Everyone in Ad Land wants to show off their shiny new AI agent. But you can’t do the cool stuff unless you build the data foundation first, says Tinuiti CEO Abbey Klaassen.
The Big Story
Buying CTV In The WarnerMount World
Let’s talk acquisitions! The WarnerMount merger is close to being in the clear, after California and 11 other states settled their antitrust lawsuit against the merger. Plus: Taboola bought Dianomi. Infillion bought Foursquare. We get into what all three of these companies will look like post-acquisition.