On Wednesday, ShareThis announced that former Google AdSense exec Kurt Abrahamson (and most recently CEO of SocialMedia.com which was sold to LivingSocial) would be taking over as CEO and former CEO Tim Schigel would become chairman of ShareThis’ board. Read more on the ShareThis blog. Abrahamson discussed his new role and the opportunity ahead for […]
On Wednesday, marketing data services and technology company Acxiom announced that former Microsoft and aQuantive executive, Scott Howe, has been hired as the company’s CEO and President. Read the release. Howe shared his thoughts on the new role and the industry with AdExchanger.com. AdExchanger.com: What attracted you to your new role as CEO and President […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Local Ad “Plumber” Gets $10 Mil Yext announced that is has raised $10 million led by inside investors including WGI Group – which includes Yext’s chairman Mike Walrath and Noah and Jonah Goodhart (the three are also driving creative ad tech/plumbing startup Moat). On […]
Yahoo!’s Right Media is announcing today new publisher controls for real-time bidding (RTB) on display ad inventory through its exchange. The company says controls include: “Inventory opt-in: Sellers can choose the specific types of their inventory they wish to offer via real-time bidding. (The default setting is to opt out of RTB.)” “Reserve Prices: To […]
Scott Grimes is CEO of Cardlytics, a transaction marketing technology company. AdExchanger.com: How is your Capital One experience coming in handy as you look to grow Cardlytics? SG: Capital One provided a fantastic example of the power of the data in the financial services industry. We are enabling the financial institutions to leverage its data […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Justice Still Looking Could the acquisition really be rejected? Commenting that the U.S. Department of Justice’s “second request” notice isn’t anything extraordinaary, Google VP Neal Mohan says the continued review of Google-Admeld may be due to the complexity of the display ad industry. And […]
Wayne Powers is SVP, North America Sales at Yahoo!. He joined the company in November 2010 after serving as President of Time Inc.’s Media Group. Powers discussed the Yahoo!’s second quarter results, sales strategy ahead as well as perspective on current industry trends with AdExchanger.com. Click below or scroll down for more: Custom Vs Scale […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Reports, Invests Another day, another earnings report as Amazon.com said that it earned $9.91 billion in revenues and $191 million in profits for Q2 2011. Bloomberg says both numbers beat Wall Street analyst predictions as the company’s e-book reader (Kindle) and “digital media […]
Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic – and providing a bit of space for it. Today’s participant is George John is CEO of Rocket Fuel, Inc., an online advertising network. He recently answered the […]
