Jeff Dittus is CEO of Campaign Grid, a data-driven ad platform for political campaigns. AdExchanger.com: How did Campaign Grid begin? JD: The founding of CampaignGrid was an accident. My partner Rich Masterson was asked to run for Congress in the suburbs of Philadelphia. As he was putting his campaign together he priced out how much […]
“The Debate” is a column focused on the current debate around ad targeting and consumer privacy. Last week, executives in the digital ad ecosystem provided their thoughts about online behavioral advertising and, specifically, “If a consumer asked you ‘Why is tracking good?’, what would you say?” Read it. Today, TRAFFIQ Chief Product Officer Eric Picard […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital Ad Talent Gap If there’s one thing all companies have in common in the digital ad ecosystem, it’s the pain around hiring. In an article in The New York Times’ Tanzina Vega explores the shortage: “A talent gap is growing between the skills […]
With consumer privacy concerns around online behavioral advertising continuing to percolate both inside and outside the industry, AdExchanger.com asked a selection of ad technology executives their thoughts on how to articulate the opportunity unlocked by the use of tracking the consumer online for advertising purposes. Simply, the question is… “If a consumer asked you “Why […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Revenues Up, Budgets In Limbo Ad Age’s Laurel Wentz reports agency holding company Havas reported its third quarter financial results for 2011 and said revenues grew by 5% year-over-year to $541.8 million. But that doesn’t mean there aren’t dark clouds on the horizon for […]
Among several presentations from last week’s Association of National Advertisers that were particularly relevant to the data-driven, digital ad ecosystem, Adobe marketing SVP Ann Lewnes’ (see bio) presentation stood out as she said simply, “Marketing is the new finance” and described how important data is to driving her company’s marketing. Of course, there are selfish […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. David Kenny Reloads Who thought David Kenny would be out of Akamai after a year? OK, put your hands down. The former Digitas CEO and now former president of Akamai is ready for his next challenge as he’s quoted in an Akamai release, “While […]
At last weekend’s Association of National Advertisers (ANA) event, the presentation by IBM’s Jon Iwata, who is the company’s SVP of Marketing and Communications, wasn’t what one might expect from a 100-year old company known for international business machines. It was about character. Iwata (see his bio) is a lifer at IBM having started there […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Selling Stakes From India, news outlet VCCirlce says that Yahoo! has sold its stakes in two ad tech firms: Consim Info – a company specializing in matrimonial classifieds sites and a real estate portal; and Tyroo, an online ad network. Yahoo gained $20 […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Credit Cards Target Ads Credit card companies want to get into the data-driven ad game as The Wall Street Journal’s Emily Steel looks at recent efforts by Visa and MasterCard to leverage buying data the companies see everyday. There are even patent applications in […]
Rob Norman is CEO of of North American operations for GroupM, the parent organization for WPP Group media agencies Maxus, MediaCom, Mediaedge:cia and Mindshare. Norman sat down with AdExchanger.com during last weekend’s Association of National Advertisers annual meeting in Scottsdale, Arizona. AdExchanger.com: What is happening with the brand marketer and their digital strategy today in […]
Last Wednesday, 3M launched the fourth generation of its Visual Attention Service (VAS) scanning tool, which includes new video capabilities. According to 3M’s release, VAS is viewed by marketers as an “alternative to eye tracking that enhances the visual impact of professional design across advertising, marketing, and digital and print media.” Read the release. Kelly Canavan, Marketing Manager of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Latest Yahoo! Rumors! With rumors swirling that Microsoft is huddling with private equity firms to acquire Yahoo!, The Business Insider’s Henry Blodget says that estimates on the price are being purposefully lowered “to condition Yahoo’s shareholders to expect very little…in the hope that […]
Yesterday’s most highly-anticipated presentation of the day came and went like a dusty, desert breeze as Facebook COO Sheryl Sandberg offered what amounted to a sales pitch at the Association of National Advertisers (ANA) annual meeting in Scottsdale, Arizona. It appeared Facebook and Sandberg didn’t understand the audience: leading brand marketers from around the globe […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Display Good Times The “News” vertical saw benefits from online display last quarter according to the New York Times. On the earnings call with Wall Street, Times CEO Janet Robinson said, “Breaking down the News Media Group into its component properties at The Times […]
As data is appended to display media in real-time auctions, certain “old” ways of doing digital business may warrant a re-examination. AdExchanger.com thought “first look” might be one of those tactics that deserves review. But before we begin, don’t know what “first look” is? Into the weeds we go… Let’s say you’re a publisher and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WordPress Federated Federated Media (FM) is already putting its newly-acquired Lijit ad network tech to work as it announced yesterday a potentially big deal with Automattic to represent WordPress.com publishers. An FM spokesman tells Douglas Quenqua of ClickZ, “The focus initially is on the […]
Naveen Tewari is CEO and Founder of InMobi, a mobile advertising network. AdExchanger.com: InMobi purchased Sprout last year of course. How important is rich media to successful mobile campaigns today? Can an advertiser have a successful mobile campaign without rich media? NT: The importance of rich media is mostly determined by the objectives of the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Meeker Internet Trends Wall Street oracle Mary Meeker still has her Internet Trends report on her to-do list even though she joined venture firm Kleiner Perkins recently after a long stay at Morgan Stanley. Meeker and company have cranked out the latest edition of […]
Yahoo! reported its third quarter revenue and earnings for 2011 today. From the release: “Revenue excluding traffic acquisition costs (“revenue ex-TAC”) was $1,072 million for the third quarter of 2011, a 5 percent decrease from the third quarter of 2010. Income from operations decreased 6 percent to $177 million in the third quarter of 2011, […]
Mark Pavia was recently hired as Executive VP, Digital Managing Director at Starcom USA, a Publicis agency. Read a bit more in Ad Age. Pavia discussed his new position and the evolving role of digital specialists within the agency. AdExchanger.com: What attracted you to the EVP role at Starcom? MP: It was a number of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Efficient Frontier Buys Agency Efficient Frontier is starting to look like an ad agency holding company with its acquisitive ways. The search marketing platform – and display and social, too – announced the acquisition of Australia’s Downstream Media after having purchasesd social agency Context […]
Frank Addante is CEO of Rubicon Project, an online advertising technology company specializing in sell-side, yield optimization. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Addante to discuss his company, his views on the space, and the state of Rubicon Project today. Click below or scroll down […]
Lisa Hook is CEO of Neustar, a telecommunications company. Last Tuesday, Neustar acquired caller ID infrastructure and data company TARGUSinfo for $650 million. Read the release. Hook discussed the TARGUSinfo acquisition and the strategy ahead – especially as it relates to advertising. AdExchanger.com: What’s Neustar’s worldview on the opportunity in advertising and marketing? LH: We […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Paywalls Improve Traffic? Journalism.co.uk reports from the World Editors Forum in Vienna and relates a story from New York Times Assistant managing editor Jim Roberts who says the NYT’s paywall is NOT driving away traffic. In fact, unique users to the NYT’s website in […]
Every year, WPP Group’s GroupM unit brings together members of all of its agencies to trade notes, listen to experts and hear the “state of” GroupM. This year, the NYC-based event titled “What’s Next” closed with a Q&A between media moguls Rob Norman, CEO of GroupM North America, and Irwin Gotlieb, CEO of GroupM Worldwide. […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Prints Money In Q3 Another quarter, another pile of cash and better-than-Wall-Street-expected earnings. Google reported that Q3 2010 earnings as the company made $7.51 billion ex-TAC (traffic acquisition costs) and net income was $2.73 billion. Take that to the bank! In fact, the […]
