Jeff Dittus is CEO of Campaign Grid, a data-driven ad platform for political campaigns. AdExchanger.com: How did Campaign Grid begin? JD: The founding of CampaignGrid was an accident. My partner Rich Masterson was asked to run for Congress in the suburbs of Philadelphia. As he was putting his campaign together he priced out how much […]
“The Debate” is a column focused on the current debate around ad targeting and consumer privacy. Last week, executives in the digital ad ecosystem provided their thoughts about online behavioral advertising and, specifically, “If a consumer asked you ‘Why is tracking good?’, what would you say?” Read it. Today, TRAFFIQ Chief Product Officer Eric Picard […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital Ad Talent Gap If there’s one thing all companies have in common in the digital ad ecosystem, it’s the pain around hiring. In an article in The New York Times’ Tanzina Vega explores the shortage: “A talent gap is growing between the skills […]
With consumer privacy concerns around online behavioral advertising continuing to percolate both inside and outside the industry, AdExchanger.com asked a selection of ad technology executives their thoughts on how to articulate the opportunity unlocked by the use of tracking the consumer online for advertising purposes. Simply, the question is… “If a consumer asked you “Why […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Revenues Up, Budgets In Limbo Ad Age’s Laurel Wentz reports agency holding company Havas reported its third quarter financial results for 2011 and said revenues grew by 5% year-over-year to $541.8 million. But that doesn’t mean there aren’t dark clouds on the horizon for […]
Among several presentations from last week’s Association of National Advertisers that were particularly relevant to the data-driven, digital ad ecosystem, Adobe marketing SVP Ann Lewnes’ (see bio) presentation stood out as she said simply, “Marketing is the new finance” and described how important data is to driving her company’s marketing. Of course, there are selfish […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. David Kenny Reloads Who thought David Kenny would be out of Akamai after a year? OK, put your hands down. The former Digitas CEO and now former president of Akamai is ready for his next challenge as he’s quoted in an Akamai release, “While […]
At last weekend’s Association of National Advertisers (ANA) event, the presentation by IBM’s Jon Iwata, who is the company’s SVP of Marketing and Communications, wasn’t what one might expect from a 100-year old company known for international business machines. It was about character. Iwata (see his bio) is a lifer at IBM having started there […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Selling Stakes From India, news outlet VCCirlce says that Yahoo! has sold its stakes in two ad tech firms: Consim Info – a company specializing in matrimonial classifieds sites and a real estate portal; and Tyroo, an online ad network. Yahoo gained $20 […]
