Ad tech mergers and acquisitions (M&A) has been a roller coaster in recent years, and 2016 certainly didn’t let up. In 2015, public and private marketplace sentiment cooled, but 2016 saw a resurgence – albeit a much more cautious one than in years past. “Good businesses in ad tech will find owners,” said Tolman Geffs, […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
For the big six holding companies, 2016 was a year of acquisitions, restructures, reviews and leadership shakeups, centering expertise around data and digital. But they also engaged in strategies at odds with best practices and client interests. Faced with shrinking margins and rising technology costs, holding companies found new ways to eke revenue – methods […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lung Huang, head of strategic partnerships at 84.51°. Well, the holidays are here and many of us are either hitting the after-Christmas sales or dreading those final projects we put […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Allison Mezzafonte, senior vice president of operations at Bauer Xcel Media. For the typical digital publishing employee, the holiday season looms in the distance like a wave over a surfer. Ride the wave right, […]
2016 was the year that header bidding crossed over and became a disruptive force in the ad industry. The wave of publisher adoption spurred tech companies to create header bidding solutions. Vendors that were slow to adopt, like Rubicon Project, saw their stock crash as their rivals scooped up market share in a world […]
On Tuesday, White Ops exposed a sophisticated browser-based botnet called Methbot that was reportedly stealing somewhere between $3 million and $5 million of US-based video ad spend a day. The story developed quickly after that. Some large, well-known exchanges have come out to say they’ve had little or no exposure to Methbot. And a few […]
Grabr is an ecommerce app for the stuff you can’t usually find online. “You can think about us as the Airbnb for international shopping and delivery,” said Daria Rebenok, CEO of Grabr, a peer-to-peer marketplace that aims to help travelers make a little extra cash by acting as couriers for difficult-to-obtain items from anywhere in […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Creative Data Is programmatic creative finally happening? Ad tech firms Eyeview and Spongecell have raised $21 million and $10 million, respectively, toward making the dream a reality. Both build custom ads in real time to bring the “right message” component to the trope “right message, right […]
