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Google Dodges Privacy Scrutiny; Fiscal Wonk Sues Facebook Over Likeness In Crypto Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Other Giant Google deserves some of the flack that Facebook is almost exclusively catching in the wake of its Cambridge Analytica scandal, writes Christopher Mims for The Wall Street Journal. Mims argues that Google has lax standards for merging data between its various... Continue reading »

by AdExchanger // April 24th, 2018 //

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ComScore Names 360i Chairman Bryan Wiener CEO

ComScore said Monday that it has appointed Bryan Wiener as CEO, who previously served as executive chairman of Dentsu digital media agency 360i. He will start May 30. Wiener has served on comScore’s board of directors since co-founder Gian Fulgoni exited last November. The embattled measurement company has its work cut out. ComScore was delisted by the... Continue reading »

by Kelly Liyakasa // April 23rd, 2018 //

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YouTube Still Has A Problem; ANA Resists US Privacy Legislation

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Safe Or Sorry YouTube still has a brand safety problem. The media world has had its eyes trained on Facebook for the past month, but CNN reports that more than 300 brands recently ran against YouTube channels featuring violent extremist content, white nationalism, pedophelia... Continue reading »

by AdExchanger // April 23rd, 2018 //

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WPP Denies Break Up; Court Tosses Axel Springer Suit

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Business As Usual WPP’s interim leadership is denying reports that it will break up the company as a result of CEO Martin Sorrell’s exit. “We don’t believe this makes sense,” co-Chief Operating Officer Mark Read told staff in a memo Thursday. "WPP is a... Continue reading »

by AdExchanger // April 20th, 2018 //

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Ad Buyers Dig Twitter Video; More Facebook Vulnerabilities

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Time To Shine Time Warner CEO Jeff Bewkes took the stand today during the federal antitrust trial to defend his company’s $85 billion sale to AT&T. His rationale for the merger? Without powerful data and distribution across mobile and streaming media, Time Warner was... Continue reading »

by AdExchanger // April 19th, 2018 //

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Martin Sorrell's Legacy, WPP's Future

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WPP Breakup What will WPP do without CEO Martin Sorrell? One school of thought, highlighted by Bloomberg, predicts a board-led breakup of WPP’s more than 400 operating companies as it “loses the man holding the empire together.” Kantar is the most obvious target for... Continue reading »

by AdExchanger // April 18th, 2018 //

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Nielsen Stands To Gain In Restrictive 3P Data Climate; Maven Courts Publishers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Long On Nielsen Dan Salmon, a BMO Capital Markets equity research analyst, upgraded Nielsen from market perform to outperform, an “opportunistic call” based on Nielsen’s clients’ growing need to measure and verify third-party data and online media. “We believe tightening regulations on open internet... Continue reading »

by AdExchanger // April 17th, 2018 //

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Martin Sorrell's Exit; Facebook's Missed Opportunity

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Exit Sorrell Martin Sorrell, who resigned on Saturday as CEO of WPP Group, is a singular figure in the industry and will not easily be replaced. His unique qualities were summed up nicely by anonymous “client and friend” quoted in this morning’s Axios email... Continue reading »

by AdExchanger // April 16th, 2018 //

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Uber, Ubisoft And Bayer Fine-Tune Their Approach To In-Housing

Brands like Uber, Ubisoft and Bayer have evolved their programmatic in-housing tactics in recent years – and all three outlined those changes at AdExchanger’s Programmatic I/O conference in San Francisco Wednesday. In the early days of in-housing, brands often bit off more than they could chew – or lacked the proper resources to implement and maintain... Continue reading »

by Kelly Liyakasa // April 13th, 2018 //

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Google's Next EU Showdown; Oracle's Moat Adds Capabilities

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Spirit Of Competition This summer, the EU is is expected to rule against Google in the most important of three antitrust cases levelled at the US tech giant by Margrethe Vestager, the EU’s top antitrust regulator, Reuters reports. Its aim is to stop Google’s... Continue reading »

by AdExchanger // April 13th, 2018 //

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