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Viacom And Discovery Bid To Acquire Scripps Networks; TheSkimm Poaches Brandon Berger From Ogilvy & Mather

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Battle Of The Broadcasters Viacom and Discovery are bidding to acquire broadcast company Scripps Networks for as much as $10.6 billion. Scripps owns channels like HGTV and The Food Network, which are still popular even as consumers shift from cable TV to over-the-top and... Continue reading »

by AdExchanger // July 27th, 2017 //

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Nielsen Will Count Hulu And YouTube In Ratings; OOH Gets More Digital

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Following The Eyeballs Nielsen will count viewership on YouTube’s and Hulu’s skinny bundles as part of its official TV ratings, reports Alex Bruell for The Wall Street Journal. Nielsen will measure Hulu and YouTube programs on its C3 and C7 metrics, which assess viewing... Continue reading »

by AdExchanger // July 26th, 2017 //

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Why Sponsored Content Is Monster’s Top Channel For Millennial Job-Seekers

Monster considers itself a challenger brand. The early leader in the online job space commands high awareness among older job-seekers. Unfortunately, millennials are more likely to think of Monster as an energy drink. When its VP of performance marketing and media, Brian Costello, joined Monster a year ago, he wanted to switch the thinking of... Continue reading »

by Sarah Sluis // July 25th, 2017 //

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Internet Brands Paid $2.8B For WebMD; The MRC Could Tighten The Display Viewability Standard

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The WebMD Is In Your heart will palpitate after seeing the price KKR-owned Internet Brands paid for WebMD: $2.8 billion in cash. “Internet Brands aggregates traffic across a range of sites, which it in turn monetizes by way of an advertising network [and it]... Continue reading »

by AdExchanger // July 25th, 2017 //

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Alphabet Running At Full Steam Despite Heavy EU Fine

Alphabet continued its hot growth streak in the second quarter of 2017 with more than $26 billion in total revenue, up from $21.5 billion during the same period last year. The ad giant saw its operating income decrease from about $6 billion in Q2 2016 to $4.1 billion a year later due to a $2.7... Continue reading »

by James Hercher // July 24th, 2017 //

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A Cybercriminal Goes On Trial; Amazon's Pricing Model Is Scrutinized

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Long Arm A federal trial beginning Monday in Brooklyn will be the first case in the United States brought against an alleged click-fraud operator. Prosecutors hope to prove Fabio Gasperini, an Italian extradited from Amsterdam last year, managed a number of websites that,... Continue reading »

by AdExchanger // July 24th, 2017 //

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Upfront TV Ad Sales Expected To Rise; Facebook Offers More Measurement To Publishers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Going Rate Industry analysts expect upfront TV ad sales to be up 3-4% from last year, a solid rise considering ratings dipped for broadcasters as a whole, according to The Hollywood Reporter. TV nets see the result as an endorsement of their primacy... Continue reading »

by AdExchanger // July 21st, 2017 //

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Tracing The Timeline Of Sizmek, Ad Tech Rollup And Duopoly Alternative

The ad tech rollup is real, and its name is Sizmek. On Tuesday, the 18-year-old company revealed its intent to buy public ad tech company Rocket Fuel for $145 million. If the purchase finalizes, Sizmek’s acquisition spree (excluding the earliest iterations of its evolving stack) will round out to about five companies acquired in less... Continue reading »

by Kelly Liyakasa // July 20th, 2017 //

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Dynamic Yield Raises $31M To Drive Machine Learning For Retail Marketers

Dynamic Yield, a personalization platform for publishers and ecommerce brands such as Under Armour and Sephora, has raised $31 million in Series C financing, the company announced Thursday, bringing its funding total to $45 million. New investors Deutsche Telekom Capital Partners and La Maison joined existing investors like Baidu to help the company expand its... Continue reading »

by Kelly Liyakasa // July 20th, 2017 //

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Luma Partners’ Brian Andersen Predicts M&A Hotspots In The Measurement Space

Digital offers more precise measurement than most channels, which has helped move the industry from an art to a science, according to Brian Andersen of Luma Partners. “And as part of that [transition], they need to know: How do we manage our data? How do we use our data for targeting? How do you understand... Continue reading »

by Sarah Sluis // July 20th, 2017 //

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