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»Ad Exchange News

Post-Election Takeaways On Dem Ad Strategies; BuzzFeed's Big Bet On Commerce

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Online, Off The Fence Liberal media buyers and advocacy groups who say online advertising proved its worth in this year’s midterm elections are pressing for Democrats to ramp up their digital spend for the next presidential cycle, reports the Associated Press. Democrats outspent Republicans... Continue reading »
by AdExchanger // November 19th, 2018 //
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How Tremor Video DSP Broke Its Profitability Dry Spell

Tremor Video DSP is working out some growing pains. At the beginning of this year, Tremor regained profitability for the first time since it was spun off in August 2017 from the SSP that would become known as Telaria. Tremor operates as a business division within Taptica, the mobile ad tech company that acquired the... Continue reading »
by Rae Paoletta // November 16th, 2018 //
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NBCU Courts DTC Brands; Publicis CEO Says Consultants And Agencies Will Merge (Eventually)

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Going Direct NBCUniversal is gunning for direct-to-consumer dollars. Beginning next year, the broadcaster will add a roster of DTC brands with the agency Giant Spoon. “As these brands mature, they need to scale – and they are acknowledging to get that reach, there's one... Continue reading »
by AdExchanger // November 16th, 2018 //
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Facebook Removes Connected TV Inventory; Snap Under The Glass

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disconnected TV Facebook is removing connected TV inventory from Audience Network, after a brief test. Facebook made the change without alerting publishers, who wondered why the platform was no longer filling inventory for OTT apps. Facebook had trouble gathering OTT inventory in an environment... Continue reading »
by AdExchanger // November 15th, 2018 //
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Comcast-NBCU Could Face Antitrust Probe; Netflix May Offer Cheaper Plans

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Who To Antitrust? There’s mounting pressure on the Department of Justice to investigate alleged antitrust violations by Comcast-NBCU. The American Cable Association (ACA) published a letter to Makan Delrahim, the DOJ antitrust chief, that said Comcast poses “a much greater threat to competition” than... Continue reading »
by AdExchanger // November 14th, 2018 //
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Amazon TV Growing Faster Than Roku; Snap Loses Another Exec

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Coming Under Fire Roku has built a lead in the OTT streaming device market, despite strong competition from Amazon, Google and Apple. But that may not be true forever. Morgan Stanley analysts said Amazon’s Fire TV market share has grown in the past year,... Continue reading »
by AdExchanger // November 13th, 2018 //
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Meredith Sells Fortune; Many Groups Want National Privacy Rules

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Worth A Fortune Meredith sold the business news publication Fortune to Thai billionaire Chatchaval Jiaravanon for $150 million. Jiaravanon is the son of Sumet Jiaravanon, executive chairman of Thailand’s largest conglomerate, Charoen Pokphand Group, which spans food, retail, auto, finance, pharma and telco companies.... Continue reading »
by AdExchanger // November 12th, 2018 //
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S4 In Talks To Buy MightyHive; IAC's Dotdash Impresses

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sir Martin Calling Martin Sorrell’s S4 Capital is in advanced talks to acquire programmatic agency and advisory firm MightyHive, the Financial Times reports. FT sources put MightyHive’s value at $140 to $200 million, with annual revenues of $25 million. Run by former Googler Peter... Continue reading »
by AdExchanger // November 9th, 2018 //
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Axios Tops $20M In Revenue; Viant-Owned DSP Adelphic Goes SaaS

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Why It Matters Axios is on track to rake in $20 million in revenue in 2018 – more than double last year. The news site, which launched in January 2017, even has “an outside shot at being profitable,” CEO Jim VandeHei tells Digiday. It... Continue reading »
by AdExchanger // November 8th, 2018 //
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VC Ad Tech Funding To Decline 75%; Roku CEO Wants To Improve The Ad Experience

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Drying Out The Well Venture capital funding for ad tech and mar tech startups will decrease by 75% in 2019, from $7.2 billion to $1.8 billion, according to Forrester Research. As regulations like GDPR raise concerns over digital privacy, new startups will have a... Continue reading »
by AdExchanger // November 7th, 2018 //
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