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»Ad Exchange News

Material Strives For Personal Feel In A Digital World

Ecommerce startup Material sells kitchen tools – including a chef’s knife, a wood spoon and one-handed kitchen tongs – meant to appeal to home chefs and people who like well-made, thoughtfully designed products. But the direct-to-consumer brand’s challenge has been connecting with consumers using customer insights, not just site analytics and sales data. “We take... Continue reading »
by Sarah Sluis // September 18th, 2018 //
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The Third Coming Of Open RTB; Unilad Faces Insolvency

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Third Time’s A Charm For eight years the IAB Tech Lab’s OpenRTB Working Group has made incremental changes to the OpenRTB spec. But OpenRTB 3.0, slated to release for public comment next week, will be an entirely new protocol, according to Jim Butler, Oath’s... Continue reading »
by AdExchanger // September 18th, 2018 //
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Location-Based Headwinds; Podcasting Has Grown Up

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Right Place, Wrong Time Location-based technology fueled optimism about mobile ad revenue, but regulations like GDPR and mobile policy changes from Apple and Google have put a damper on those expectations. Now some location companies are ditching their media-buying business to focus on more... Continue reading »
by AdExchanger // September 17th, 2018 //
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A Big Podcast Media Acquisition For IHeartMedia; Amazon Pitches TV Nets On Ad Sales

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podcast Stuff IHeartMedia has acquired podcast network Stuff Media, home to popular shows like “HowStuffWorks” and “Atlanta Monster,” for a reported $55 million. It’s one of the largest deals in podcast history. With one of the biggest audiences in podcasting, Stuff Media puts iHeartMedia,... Continue reading »
by AdExchanger // September 14th, 2018 //
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Kohl's Surges After E-Com Strategy Shift; Pro-Privacy Browser Brave Sues Google Over GDPR

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. If You Can’t Beat ‘Em Shares of the 56-year-old retailer Kohl’s have almost doubled in the past year as it bridges a new generation of shoppers with help from ecommerce natives. Kohl’s was seen as accepting a Trojan horse when it announced a deal... Continue reading »
by AdExchanger // September 13th, 2018 //
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Amazon Ramps Up Search Ads; Imran Kahn's Mixed Legacy At Snap

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Search Wars, Part 2 Amazon has lit a fuse under the staid discipline of search advertising. With paid placements commanding more real estate on Amazon’s results pages, organic listings have been pushed lower on the page. As Recode reports, this has led to escalating... Continue reading »
by AdExchanger // September 12th, 2018 //
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Brian Lesser's Challenge At AT&T; Jun Group Acquired

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Time Will Telco There’s plenty of pressure on Brian Lesser to build advertising into a pillar of AT&T’s business and marry the wireless company’s customer data to the new WarnerMedia content assets. "But probably more than anything, I feel this sense of responsibility to... Continue reading »
by AdExchanger // September 11th, 2018 //
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Criteo Loses Facebook Preferred Status; A Peek At Google's Podcast Plans

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Retarget On Your Back Criteo shares fell on Friday after it was revealed the retargeting company had been removed from the Facebook marketing partner program, Bloomberg reported. The situation is not dire, since Criteo’s share of revenue from Facebook has dropped from 9%... Continue reading »
by AdExchanger // September 10th, 2018 //
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Nielsen Acquires Game Measurement Firm; Branch Acquires Tune

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Grandpa’s Got Game Nielsen has acquired gaming intelligence firm SuperData Research to better track user engagement with video games and esports, VentureBeat reports. SuperData tracks the behavior of 160 million gamers and extrapolates that out to the US population. As gaming and esports become... Continue reading »
by AdExchanger // September 7th, 2018 //
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Senator Mark Warner On Digital Advertising; Instagram Explores Shopping App

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DC You Soon Senator Mark Warner (D-Va.) spoke to Adweek about his views on online data collection and data-driven advertising. He sees European-style regulation as unworkable in the US market. “There are parts of GDPR that I don’t think would be right for our... Continue reading »
by AdExchanger // September 6th, 2018 //
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