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»Ad Exchange News

Google Adds More Big Brands To Shopping Actions; Omnicom's Q3 Beats Expectations

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Actions Speak Louder... Google added Best Buy, Nike and Sephora to Shopping Actions, its ecommerce search service that charges retailers per transaction rather than by clicks or impressions. The product already features some of the largest store brands in the United States, including Walmart,... Continue reading »
by AdExchanger // October 17th, 2018 //
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Onboarding Data In Real Time Means Reaching Customers At The Right Time

This article was produced in partnership with Signal. Identity continues to attract attention – and investment. U.S. marketers are responding to surging consumer expectations for more personalized, contextually relevant experiences by spending close to $900 million this year on services and solutions dedicated to solving identity resolution – a sum expected to triple to $2.6... Continue reading »
by AdExchanger Content Studio // October 16th, 2018 //
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Most ANA Members Use An In-House Agency; Twitter's First GDPR Inquiry

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In The House Seventy-eight percent of ANA members reported having some form of an in-house agency, according to a study of 412 marketers that was released Monday by the trade body. That number is up from 58% in 2013. Forty-four percent of respondents said... Continue reading »
by AdExchanger // October 16th, 2018 //
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Guardian Settles Suit Vs Rubicon; In-Housing Road Bumps At Vodafone?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Hand That Fees Rubicon Project and the British news publisher The Guardian have reached a settlement in their legal disputes about alleged hidden fees, reports The Wall Street Journal. The suit, filed last year, alleged that the ad tech company charged undisclosed fees... Continue reading »
by AdExchanger // October 15th, 2018 //
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DTC Brands Expand Beyond Social; Snap Identifies Retail Trends

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let Me Be Direct Direct-to-consumer brands that have built their businesses on Facebook and Instagram are expanding away from the platforms, Digiday reports. Take Glossier, a heavy Instagram advertiser that’s now building a direct consumer messaging tool, or Greats, a startup shoe manufacturer that... Continue reading »
by AdExchanger // October 12th, 2018 //
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Google Limits Access To Gmail Data; Alexa Aims To Capitalize On Emotions

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Data Drought Google is cracking down on the amount of data it shares with Gmail app developers to avoid another privacy problem for the email product. Apps that don’t offer email or productivity services will be cut off from any Gmail data, while other... Continue reading »
by AdExchanger // October 11th, 2018 //
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US Video Ad Spend Booms; Walmart Tries Its Hand At Original Programming

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Video Stars Video ad spend in the United States will grow to $27.8 billion, about 25% of all digital ad spend, by 2020, according to eMarketer’s latest forecast. That’s a 30% growth spurt from 2017. Facebook will emerge as the big winner in the... Continue reading »
by AdExchanger // October 10th, 2018 //
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Dish Network’s Brad Stamulis On Viewability And Attribution, Flip Sides Of The Same Coin

Brad Stamulis will be speaking about attribution at AdExchanger's upcoming Programmatic IO New York conference on Oct. 15-16. The ad industry has been slow to adopt attribution modeling beyond cookies and last-touch credit for direct response campaigns. Many marketers attribute the slow pace of innovation in advanced attribution to cost or complexity. But another reason it hasn’t... Continue reading »
by James Hercher // October 9th, 2018 //
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Comcast May Hang On To Hulu Stake; Latest On Dmexco's Feud With Founders

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Full Stream Ahead It would make sense for Comcast to swap its 30% stake in Hulu to Disney to pay down the debt from its $40 billion acquisition of Sky TV, but don’t expect that to happen any time soon. If Comcast sold its... Continue reading »
by AdExchanger // October 9th, 2018 //
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Behind Pandora’s Big Bet On Podcasts

As the largest digital audio platform in the US, Pandora is determined to capture a fair share of the burgeoning podcast market. The digital audio platform, which received a $3.5 billion acquisition offer last month from SiriusXM, has been hard at work fixing podcasting's discovery problem with its Podcast Genome Project. Like it does for music,... Continue reading »
by Alison Weissbrot // October 8th, 2018 //
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