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»Ad Exchange News

WPP's Ax Falls On GTB; Facebook Touts Tune-In Numbers For Watch

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Low On Fuel GTB, WPP’s dedicated agency for automaker Ford, will be one of the operating companies to take a hit as part of the company layoffs announced Tuesday. The shop, which lost the creative business of its flagship client to BBDO and Wieden+Kennedy... Continue reading »
by AdExchanger // December 14th, 2018 //
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Remembering Oath’s Jay Seideman: ‘He Was The Type Of Guy Many Of Us Strive To Be’

Jay Seideman was a father, husband, athlete, musician and mentor. A guy who many said was hysterically funny, cooler than the other side of the pillow and could get others to rally behind his cause. Seideman, Oath’s SVP of advertiser demand platforms who drowned Dec. 7 while surfing at San Francisco’s Ocean Beach, left a... Continue reading »
by Ryan Joe // December 13th, 2018 //
»
Accenture Interactive To Acquire Adaptly; Wider Adoption For IAB Measurement SDK

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Adapting Accenture Interactive will acquire Adaptly, an ad tech and programmatic services company. Terms of the deal were not disclosed, but Adaptly has 150 employees and has raised $13 million in funding. Adaptly should help Accenture Interactive “enable workflow, improve quality assurance and really... Continue reading »
by AdExchanger // December 13th, 2018 //
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How Programmatic Is Reshaping J&J’s Shopper Marketing – Even For Non-Ecom Brands

Data and analytics are breaking down the walls between Johnson & Johnson’s shopper marketing and national marketing plans. Danielle Price manages shopper marketing and consumer promotions for J&J’s Aveeno brand after working as a J&J shopper marketing rep to Walmart. Her new job spans shopper marketing and national promotions, which used to be two roles,... Continue reading »
by James Hercher // December 12th, 2018 //
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Headwinds On The Horizon For Netflix; Hulu Switches On New PMP

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No More Safety Net Netflix shares are down more than a third over the past six months as investors worry about its debt and high costs. Netflix built its position in OTT with few competitors (HBO and Amazon Prime were pretty much it) – but... Continue reading »
by AdExchanger // December 12th, 2018 //
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Location Data Runs Amok?; Uber Eyes Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Dark Side Of Location Data It can be surprisingly easy for a marketer to step from aggregated, anonymous data to identifying and tracking individual people, The New York Times shows in a big feature on location data. Using an unspecified data set consisting... Continue reading »
by AdExchanger // December 11th, 2018 //
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China's Creative Business Models; Google Assistant Keeps The News Short

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Too Much Of One Good Thing Many American technology giants rely on one revenue stream, like Google and Facebook with ads or Netflix with subscriptions. But tech companies in China, where mobile is a bigger portion of the economy and ads are less lucrative,... Continue reading »
by AdExchanger // December 10th, 2018 //
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Unilever's Keith Weed To Retire; MediaMath Conducts Layoffs

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CPG OG Unilever CMO Keith Weed will retire next May, the company said Thursday. Weed has been at Unilever for more than 35 years, and held the top marketing and communications position since 2010. News of Weed’s departure comes shortly after Unilever named Alan... Continue reading »
by AdExchanger // December 7th, 2018 //
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Pokemon Go's Lucrative November; Privacy Browser Brave Wants EU Inquiry Into Ad Tech

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pokémon Still Going The waves of fans and news coverage that accompanied the launch of “Pokémon Go” in 2016 have receded, but the app is proving the immense revenue staying power of a hit mobile game. “Pokémon Go”’s revenue in November reached $80 million,... Continue reading »
by AdExchanger // December 6th, 2018 //
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Netflix Shells Out $100 Million To Keep Friends; Hulu Hits Play On 'Pause Ads'

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. With Friends Like These ... Netflix will be there for you – but it won’t come cheap. The streaming service will pay around $100 million to AT&T’s WarnerMedia in order to retain rights to reruns of the TV show “Friends” in 2019, reports The... Continue reading »
by AdExchanger // December 5th, 2018 //
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