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»Ad Exchange News

Disney Victorious In Fox Bidding War; Epsilon Hits A Rough Patch

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Claws Down The bidding war between Comcast and Disney for 21st Century Fox’s entertainment assets has finally come to an end, with Comcast backing down after Disney’s $71.3 billion counterbid. Comcast will focus instead on beating Fox to acquire Sky, the British satellite TV... Continue reading »
by AdExchanger // July 20th, 2018 //
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The Big Story Podcast: Acquisition Mania

This is a new podcast from AdExchanger. It will be available wherever you subscribe to podcasts.  If acquisition volume in ad land isn’t up substantially, acquisition value is. JEGI noted in its recent H1 2018 report that value is up 43% from 2017, totaling $140 billion. In the second episode of “The Big Story,” the... Continue reading »
by Ryan Joe // July 19th, 2018 //
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DTC Brands Do It In-House; Europe Slaps Google

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Direct Control Direct-to-consumer upstarts are giving established brands a run for their money, and are also wreaking some havoc in the agency world. That’s because DTC brands are for the most part digitally native and do their advertising in-house. Despite its $1 billion acquisition... Continue reading »
by AdExchanger // July 19th, 2018 //
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Sources: Vector Capital Seeks To Sell Off Sizmek

Less than two years after Vector Capital sealed its $122 million deal to acquire Sizmek, the private equity firm is already looking to divest. Multiple sources with direct knowledge told AdExchanger that Vector has been shopping Sizmek, possibly as early as April, and just a year and a half after the deal closed. Vector denied... Continue reading »
by Allison Schiff // July 18th, 2018 //
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Vox Media To License Publishing Software; Data Privacy Suit Dismissed

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SaaSy Publisher Vox Media will license its digital publishing software Chorus to other publishers, The Wall Street Journal reports. Twenty media companies are in talks to license Chorus already, which allows publishers to create, monetize and distribute articles for a recurring fee. In the... Continue reading »
by AdExchanger // July 18th, 2018 //
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Higher Ed Embraces Advanced Ads; Who Influences The Influencers?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A+ Marketing Universities are taking a play out of the data-driven marketing playbook to recruit students for graduate programs. Houston Baptist University worked with higher education consulting firm EAB to create a demographic and psychographic profile of its students and target lookalikes on Facebook... Continue reading »
by AdExchanger // July 17th, 2018 //
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It’s Back To Basics For Havas Media CEO Colin Kinsella

The digital and programmatic space needs a refresh because clients are getting burned and returning to more traditional media principals, according to Colin Kinsella, Havas Media’s North American CEO. “A lot of buyers want to get back into TV, radio, out-of-home and print because they feel like digital can get lost,” he said. “The most... Continue reading »
by Alison Weissbrot // July 16th, 2018 //
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Amobee Wins Videology; Instagram Drives Facebook Traffic

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Auction Exit Amobee won the Videology bankruptcy auction this past weekend with a bid of $117.3 million with an adjustment of -$16.1 million for a net purchase of $101.2 million. British broadcaster ITV was also in the bidding for Videology’s assets, driving up... Continue reading »
by AdExchanger // July 16th, 2018 //
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Brands Believe In Blockchain; Twitter Tramples Fake Accounts

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Blockchain Fever While still buzzy, advertisers are starting to test blockchain as a tool that can shine a light on the digital supply chain. Marketers such as AB InBev, AT&T, Kellogg’s, Bayer and Nestle are using the technology to measure the flow of their... Continue reading »
by AdExchanger // July 13th, 2018 //
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Snap's Predicament Has A Bright Side; Europe's War On Silicon Valley

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap’s OK Instagram may have run away with Snap’s stories format, but – consolation prize! – Snap is benefiting from all the exposure. According to Digiday, Snap story ads are now seen as a great value, selling at CPMs of just $1.88 versus as... Continue reading »
by AdExchanger // July 12th, 2018 //
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