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»Ad Exchange News

Samsung Dismisses US Marketing Team; Duopoly Still Gaining Share

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Samsung’s Sneaker Party Samsung laid off several people in its marketing group for inappropriate dealings with media partners and agencies. While the practice of wining and dining clients is a long established part of doing business in adland, it can become a conflict of... Continue reading »
by AdExchanger // March 25th, 2019 //
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The Implications Of Streaming Subscription Fatigue; Amazon Tries Mobile Video Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Streams Do Come True Streaming subscription fatigue may be setting in. That means marketing costs to acquire and retain new subscribers will go up and advertising models will remain under pressure. “Media companies and content owners … should not only continue to strengthen their... Continue reading »
by AdExchanger // March 22nd, 2019 //
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Pay Up, Google; Ad Tech Readies For TV 2.0

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Third Fine’s A Charm Google was slapped with its third EU antitrust fine in two years on Wednesday, to the tune of $1.7 billion. EU regulators determined the search giant used its dominance to block competitors from selling text ads on third-party websites’ search... Continue reading »
by AdExchanger // March 21st, 2019 //
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Instagram Dives Into Commerce; Nielsen Sees Big Jump In Mobile Time-Spent Among 18-34s

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Instashop It was only a matter of time (and money). Instagram announced that it’s begun testing a checkout feature with brands like Adidas, H&M and Warby Parker that lets users purchase products without leaving the app. Read the blog post. Previously, Instagram had to... Continue reading »
by AdExchanger // March 20th, 2019 //
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S4 Capital On The Hunt For A First-Party Data Company

S4 Capital wants to acquire a company with access to unique first-party data. The holding company, helmed by former WPP CEO Martin Sorrell, is in discussions with two companies – one in the retail space with access to 90 million customer records and another in transportation with data for 100 million customers. “We would like... Continue reading »
by Alison Weissbrot // March 19th, 2019 //
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Hulu Ad Business To Accelerate; Comcast-Owned Sky Constructs An Ad Stack

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Price Drop, Inventory Hop All those digital buyers complaining about Hulu being sold out of ad inventory will see a reprieve. The streaming platform’s decision to lower the price of its ad-supported plan to $5.99 a month will bring more users and ad dollars... Continue reading »
by AdExchanger // March 19th, 2019 //
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Amazon App Pop-Ups Pitch Its Private Label Items; Netflix May Share More Viewership Data

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It’s Amazon’s World Amazon is testing a pop-up feature for its app that suggests its own private-label goods on competitor’s product pages, taking its aggressive approach to conquesting to another level. Amazon already places display and search ads on other brands’ pages, but this... Continue reading »
by AdExchanger // March 18th, 2019 //
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Craziness At Facebook; Momentum For eSports

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Facebook News Cycle It was another tumultuous week for Facebook. In addition to the shocking departures of head of product Chris Cox and head of WhatsApp Chris Daniels, the Federal government has opened a criminal investigation into the company’s data dealings. A Grand... Continue reading »
by AdExchanger // March 15th, 2019 //
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In Forrester’s Media Agency Wave, Creativity And Agility Lead The Pack

In its first-ever Wave evaluating media agencies with under $20 billion in billings, released Thursday, Forrester recognized agencies that leverage their buying clout and understanding of the media landscape in creative ways. Mediahub, Hearts & Science and Assembly were Leaders in the ranking. PHD, Spark Foundry, Horizon Media and Vizeum were Strong Performers, while Dentsu... Continue reading »
by Alison Weissbrot // March 14th, 2019 //
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Pandora Tests Targeted Ads For Smart Speakers; Apples Races To Ink Deals Before Streaming Launch

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Voice On Target Pandora is selling ads targeted to specific voice-activated devices, such as smart speakers, game consoles and smart TVs. Previously, brands could target within a Pandora stream across connected devices as one category. Getting more granular by device type allows brands trying... Continue reading »
by AdExchanger // March 14th, 2019 //
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