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»Ad Exchange News

Agencies Grapple With CTV; New Brand Safety Crisis For YouTube?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Connecting The TV Dots Agency buyers are facing roadblocks in buying connected TV inventory programmatically. While agencies are buying more CTV than in years past, they still face issues around pricing, inventory availability and targeting, Digiday reports. CTV ads are often cheaper when bought... Continue reading »
by AdExchanger // February 21st, 2019 //
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Why 2018 Was The Year Header Bidding Realized Its Potential

This article is sponsored by Prebid.org. 2018 wasn’t the year header bidding first began disrupting how exchanges and publishers thought about monetizing their inventory, but it may be remembered as the year it reached an inflection point. According to the ServerBid Header Bidding Industry Index, nearly 75% of the U.S.’s top 1,000 websites had adopted header... Continue reading »
by AdExchanger Content Studio // February 20th, 2019 //
»
Digital Media’s Troubling Cognitive Dissonance About Identity And Privacy

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Scarborough, programmatic media director at PMG. At the start of the year I met with many partners, clients and industry leaders about the state of digital media. While many conversations centered... Continue reading »
by AdExchanger // February 20th, 2019 //
»
Vox Doubles Down On Podcasts; Has Kraft-Heinz Merger Disappointed?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Press Play Vox is extending its bet on podcast revenue. The digital news startup, which has 75 programs in its podcast stable, inked a multimillion-dollar deal with Stitcher on Tuesday to produce and monetize podcast series from Recode, Axios reports. Stitcher will handle ad... Continue reading »
by AdExchanger // February 20th, 2019 //
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Apple Buys Digital Marketing Firm; Facebook Watch May Let Media Companies Serve Their Own Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple Goes Shopping A regulatory filing revealed that Apple has acquired DataTiger, a digital marketing company specializing in customer journey tracking. Apple has assembled an interesting portfolio of tech companies in recent years, including the audio recognition app Shazam and Texture, a digital magazine... Continue reading »
by AdExchanger // February 19th, 2019 //
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Disney Owns Ad Tech Now; Amazon Tries Loyalty Fulfillment

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disney’s Castle … And Walled Garden Disney has often been discussed as a potential buyer of ad tech, but hasn’t shown much interest in the category. It bought a majority stake in the streaming video technology BAMTech in 2017, and ended up taking a... Continue reading »
by AdExchanger // February 15th, 2019 //
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Pubs Spurn Apple Subscription Offer; IAB Europe Preps Consent Framework 2.0

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Too Big A Bite Publishers are raging against Apple’s proposal that it take an outrageous share of revenues from a planned “Netflix for news” subscription product. Under Apple’s plan, a new paid tier of Apple News would allow subscribers to access unlimited content for... Continue reading »
by AdExchanger // February 14th, 2019 //
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Criteo Starts To Stabilize As Retargeting Losses Continue

Criteo brought in $670 million in Q4 2018, beating expectations but still 1% below its revenue from the year before, the French ad tech leader reported Tuesday. Criteo’s earnings for the year were flat at about $2.3 billion. But CFO Benoît Fouilland said the stability is a positive sign, considering Criteo was coming out of... Continue reading »
by James Hercher // February 13th, 2019 //
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Regional Agency Goodway Group Goes After The Fortune 500

Goodway Group, a programmatic service provider for regional agencies and midsize brands, is expanding its focus to the Fortune 500 with the launch of a new performance agency. Parent company Goodway Holdings said Wednesday it will launch Control v. Exposed (CvE), which will work with big brands across biddable media, technology and consulting to solve... Continue reading »
by Alison Weissbrot // February 13th, 2019 //
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DTC Brands Win At Podcasts; Ads-Free FTW On Streaming (For Now)

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. MePodcasts DTC brands love podcast advertising. Take MeUndies, which has sold 9 million pairs of underwear and expects to post $75 million in sales this year after shifting some of its Facebook ad dollars to podcasts four years ago. The brand, which got into... Continue reading »
by AdExchanger // February 13th, 2019 //
»
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