»Ad Exchange News

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ITP Consolation Prize WebKit, the software underlying Apple’s Safari browser, introduced a new way to attribute ad clicks on the web in compliance with its Intelligent Tracking Prevention (ITP), built-in tech that strips cross-site tracking from the browser. Safari is prohibiting user-level measurement by... Continue reading »

by AdExchanger // May 23rd, 2019 //

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Hulu Advertises Ad-Free Service; Spotify Experiments With Car Interfaces

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad-Free TV Hulu took an important step earlier this month when it started running a commercial featuring “the Old Spice guy” – a Procter & Gamble icon – pitching Hulu’s ad-free subscription offer. That may seem like less of a first step than a cheeky... Continue reading »

by AdExchanger // May 22nd, 2019 //

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RTB Under Fire In Europe; Index Uses Machine Learning For Dynamic Timeouts

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GDPR, You Listening? One year into GDPR, ad tech is facing headwinds in Europe. Data protection authorities in seven markets are looking into the legality of real-time bidding, which they argue is a “wide-scale and systemic” violation of the law. Spain, The Netherlands, Belgium... Continue reading »

by AdExchanger // May 21st, 2019 //

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Gmail's Vast Store Of Purchase Data; AB InBev Brews An In-House Agency

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Check Is In The Mail Google’s Gmail service provides an immense trove of ecommerce data, and even in-store purchase data when customers have a receipt sent to their account. You can check out your own “Purchases” history page. Google doesn’t use information from... Continue reading »

by AdExchanger // May 20th, 2019 //

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Amazon Eyes Sizmek's Ad Server; Publishers Do In-Housing Too

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sizmek Rumbles Amazon is circling a deal for the Sizmek ad server business, as the ad tech company closes its bankruptcy review, Bloomberg reports. Amazon has built out a strong ad platform business that spans the demand-side and supply-side. Does it need an ad... Continue reading »

by AdExchanger // May 17th, 2019 //

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WarnerMedia Upfront Touts AT&T Data; PepsiCo Brings It In-House

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WarnerMedia Touts AT&T Data WarnerMedia had its first upfront under the new AT&T brand. “Now that we’re owned by AT&T, this upfront will be followed by a terrible reception,” quipped Conan O’Brien, kicking off a star-studded presentation. WarnerMedia assured media buyers in attendance that... Continue reading »

by AdExchanger // May 16th, 2019 //

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McDonald's Looks To Emulate Amazon; Is S4 'Too Yesterday'?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Order Up Dynamic Yield, the personalization technology McDonald’s acquired in March for $300 million, will help the fast-food chain customize its menus to store customers and app users. But the platform will also position McDonald’s to compete with digital giants – namely Amazon –... Continue reading »

by AdExchanger // May 15th, 2019 //

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Google Ad Chief Prabhakar Raghavan Speaks; TV Nets Advance Targeted Ad Strategies

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Balancing Act Google’s pivot to privacy will be about “threading a balance,” head of advertising Prabhakar Raghavan told CNET. Google has to weigh user privacy protections with the concerns of the advertising ecosystem and avoid acting anti-competitively. With new controls on data collection... Continue reading »

by AdExchanger // May 14th, 2019 //

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Slower Growth In Amazon Ad Biz; Spotify Elevates Podcast Content

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Honey Dish Amazon’s ad revenue growth rate is slowing, but neither investors nor ad partners are concerned. “Year-over-year growth rates are slowing in line with what you would expect for a maturing platform,” Kevin Packler, VP and director of Amazon Services at The... Continue reading »

by AdExchanger // May 13th, 2019 //

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Comscore Addresses Latest Mess; Amazon Accused Of Violating COPPA

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Comscore In Flux “I want to acknowledge that the company has undergone some significant changes in the past five weeks,” interim Comscore CEO Dale Fuller told investors on Wednesday. It was an understatement. It’s been just over a month since Fuller took the reins... Continue reading »

by AdExchanger // May 10th, 2019 //

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