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AdExchanger’s COVID-19 Coverage

By AdExchanger

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The COVID-19 pandemic has upended the way we live and the way we work. Below is AdExchanger’s full coverage of all the business and personal changes caused by the COVID-19 pandemic. In addition, you can read AdExchanger’s rundown of individual company responses, which we’re updating frequently. 
Our Lives Now
Zoom Happy Hours Are Taking Over Advertising
How To Be An Ad Sales Exec And A Mom During A Pandemic
How Employers Are Taking Care Of Their Workers During COVID-19
Grounded Road Warriors Adapt To Life Without Business Travel
Freelancing During A Pandemic

 

TV Transformed
As COVID-19 Boosts Streaming, Advertisers Can’t Afford To Sit Out OTT Anymore
Coronavirus Is Accelerating Pluto TV’s Already Massive Growth

Company Profiles And Business Strategy
Comms In The Age Of Coronavirus: When To Stick With The Plan
Contracts Are Under The Microscope Thanks To COVID-19
Brands Get Creative With Production During COVID-19
How To Avoid A Coronavirus Marketing Fail
MakeSpace Expanded Into Linear TV. Then COVID-19 Happened.
Telemedicine Startup Maven Clinic’s Marketing Plan Shifts To B2C
Crisis Puts Amazon (And Ecommerce) In The Balance
The Ad Council Tries Programmatic For The First Time With A PMP For PSAs
When Your Client Pauses Ad Spend
How To Manage A Multimillion-Dollar Account From Your Sofa

Changing Consumer Trends And Platforms
Daytime Is Streaming Time: TV Viewing Habits In The Time Of COVID-19
Which COVID-19-Related Consumer Behavior Shifts Are Here To Stay?
Chrome Is Rolling Back SameSite Security Changes Because Of Coronavirus
Facebook Shores Up Its Relationship With SMBs
Affiliate Marketing Is A Game Of Chutes And Ladders Right Now

Layoffs And Business Impacts
86% Of News Pubs Faced Canceled Ad Campaigns, According To IAB
Coronavirus Stopped All Sports. Will it Crush Sports Marketing This Year?
Quarantined: How The Coronavirus Shutdowns Impact Marketers
The Coronavirus Pandemic Is Putting Pressure On Ad Tech
Publisher CPMs Are Down – But Not Everyone’s Equally Affected
One-Quarter Of Brands Are Pausing All Spend For Q1 And Q2
The Ad Industry Petitions Platforms For Payment Leniency
Publicis Groupe Cuts CEO And Board Salaries, Slashes Dividends By 50%
Dentsu Aegis Network Cuts Employee Salaries By 10%
What Happens To Sports Marketing Budgets Without Sports?
Magna: Olympics Postponement Hits Linear TV Hard, Digital Growth Dips
Emarketer: Ad Spend Slowdown In China May Signal What’s To ComeDigital Media In Flux
Inside The New York Times’ Ad Business During The Coronavirus Pandemic
Digital Media Changes Course As COVID-19 Rewrites Content Interests
Food52 Leans In As A Haven For Home Cooks
Betches Is Comforting Readers With ‘Quarantainment’
How Wirecutter Is Equipping People For COVID-19
Coronavirus Puts Digital Media In A State Of Flux

Must Read

Comic: Always Be Paddling
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The Trade Desk Faces Headwinds As Investors Reconsider The Thesis Of Objective Indie Ad Tech

The Trade Desk, once a Wall Street darling, now faces the challenge of rebuilding goodwill across the investor community and the ad tech industry.

CTV

Other Than Buying Warner Bros. Discovery, Paramount Skydance’s Priority Is Streaming Revenue Growth

While the outcome of Paramount Skydance’s bid for Warner Bros. Discovery hangs in the balance, Paramount is laser-focused on driving streaming growth.

CTV

TV Media Buyers Want Outcomes – So Nielsen Is Introducing More Advanced Audiences

On Wednesday, and in time for the upfronts, Nielsen added more than 200 advanced audience segments in Nielsen ONE, its cross-platform analytics dashboard.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Publishers

Why Dow Jones Prioritizes Direct Deals To Protect Its Audience Value

In pursuit of ad revenue, Dow Jones is betting on a tried-and-true strategy: direct relationships, first‑party audiences and a disciplined approach to using data to enrich ad campaigns.

Comic: Shopper Marketing Data
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Infillion Strikes Again, This Time Buying The Retail Purchase Data Company Catalina

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Programmatic

This Election Season, Buyers Can Curate Deals Based On Voter Values

OpenX and Givsly’s new curation solution lets political campaigns reach voters based on data sourced from nonprofits, rather than traditional party affiliation.

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  1. Comic: Shopper Marketing Data
    Commerce

    Infillion Strikes Again, This Time Buying The Retail Purchase Data Company Catalina

    Infillion, an ad tech business built on M&A, is back with another acquisition. This time it’s Catalina, a century-old market research and shopper marketing company with roots in physical cash register machines.

  2. CTV

    TV Media Buyers Want Outcomes – So Nielsen Is Introducing More Advanced Audiences

    On Wednesday, and in time for the upfronts, Nielsen added more than 200 advanced audience segments in Nielsen ONE, its cross-platform analytics dashboard.

  3. Lynne d Johnson, Chief Marketer Network
    OPINION: The Sell Sider

    Publishers Don’t Need A Reset Button. They Need Stability.

    Traffic didn’t drip. It dropped. In 2026, publishers are prioritizing stability over scale as AI, automation and curation reshape the sell side.

  4. Programmatic

    This Election Season, Buyers Can Curate Deals Based On Voter Values

    OpenX and Givsly’s new curation solution lets political campaigns reach voters based on data sourced from nonprofits, rather than traditional party affiliation.

  5. Harvey Ma, VP & GM of Sam’s Club Member Access Platform, Sam’s Club
    OPINION: Data-Driven Thinking

    Why Retail Media’s Next Phase Depends On Full-Funnel Measurement

    The future of retail media depends on a shift away from siloed in-store and online metrics to a full-funnel approach that reflects how customers actually shop.