Comic: Sorrell Out
By Nate Neal
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Google Pulls The Plug On Topics, PAAPI And Other Major Privacy Sandbox APIs (As The CMA Says ‘Cheerio’)
Google’s aborted cookie crackdown ends with a quiet CMA sign-off and a sweeping phaseout of Privacy Sandbox technologies, from the Topics API to PAAPI.
The Trade Desk’s Auction Evolutions Bring High Drama To The Prebid Summit
TTD shared new details about OpenAds features that let publishers see for themselves whether it’s running a fair auction. But tension between TTD and Prebid hung over the event.
How Google Stands In The DOJ’s Ad Tech Antitrust Suit, According To Those Who Tracked The Trial
The remedies phase of the Google antitrust trial concluded last week. And after 11 days in the courtroom, there is a clearer sense of where Judge Leonie Brinkema is focused on, and how that might influence what remedies she put in place.
The Ad Context Protocol Aims To Make Sense Of Agentic Ad Demand
The AI advertising agents will need their own trade group eventually. For now though, a bunch of companies are forming the Ad Context Protocol, or AdCP.
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Google Pulls The Plug On Topics, PAAPI And Other Major Privacy Sandbox APIs (As The CMA Says ‘Cheerio’)
Google’s aborted cookie crackdown ends with a quiet CMA sign-off and a sweeping phaseout of Privacy Sandbox technologies, from the Topics API to PAAPI.
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MMM Isn’t As Scary As Marketers Think – But You’ve Got To Do It Right
Deli meat company Land O’Frost has been leaning into a new MMM approach to figure out which opportunities it’s been overlooking – or even inhibiting.
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The Ad Context Protocol Aims To Make Sense Of Agentic Ad Demand
The AI advertising agents will need their own trade group eventually. For now though, a bunch of companies are forming the Ad Context Protocol, or AdCP.
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PODCAST: The Big StoryPrebid, Meet OpenAds
Shortly after Trade Desk CEO Jeff Green said the DSP would splinter off from Prebid, he showed up at the Prebid Summit. Then, at ScreenShift, we learn what the TV industry thinks about AI.
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The Trade Desk’s Auction Evolutions Bring High Drama To The Prebid Summit
TTD shared new details about OpenAds features that let publishers see for themselves whether it’s running a fair auction. But tension between TTD and Prebid hung over the event.