Enjoy AdExchanger.com Data-Driven Reading While Kicking Back During The Holidays

What a year!

The acronym barrier has been broken time and again as data-driven media gains speed across digital channels.

Can 2011 top 2010? You bet.

And in honor of the rollicking year ahead, all of the ad ecosystem’s predictions for the coming year from AdExchanger.com’s recent survey have been collected into one handy PDF. If you need reading during the holidays, start here!

Get the AdExchanger.com Predictions for 2011 (PDF, 1/2 MB) – 42 pages

Also, you and your media buying/selling friends will also want the latest copy of the AdExchanger.com Q&As.

Get The Q&As from September to December 2010 (PDF, 3.5 MB) – 255 pages
And if you want still more downloadable Q&As from months prior to September, visit here.

Need more reading? How about a selection of some of the more popular opinion pieces this year:

Not Every Demand-Side Platform (DSP) Is Created Equal: What Is A True DSP? – Nat Turner, Invite Media
Data: Deja Vu All Over Again? – Tom Chavez, Krux Digital
Why Prices Of Real-Time Bids Are Overinflated – Rob Leathern, XA.net
The Evolution of Our Data-Driven Ecosystem – Darren Herman, Varick Media, kbs+p
Thinking About The Marketing Services Company Of The Future – Michael Walrath
Your DSP Has RTB – Zach Coelius, Triggit
The Changing Role Of Media Planner In A Digital World – Matt Greitzer, Accordant Media
Too Many Friends, Not Enough Meaningful Connections – Andrew Pancer, Media6Degrees
The Emergence of Audience Selling – Jonathan Mendez, Yieldbot
Beating the Second Price Auction – Tyler Fitch, Mindjolt
Say “Cheese” Agency Trading Desks, DSPs And Exchanges – Ali C. Mirian, IAC Advertising
And, many, many more – see all the opinion pieces in the “Thinking” section here.

AdExchanger.com will be back on Monday, January 3.

Thank you for reading and have a great holiday!

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