Home Ad Exchange News Enjoy AdExchanger.com Data-Driven Reading While Kicking Back During The Holidays

Enjoy AdExchanger.com Data-Driven Reading While Kicking Back During The Holidays

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What a year!

The acronym barrier has been broken time and again as data-driven media gains speed across digital channels.

Can 2011 top 2010? You bet.

And in honor of the rollicking year ahead, all of the ad ecosystem’s predictions for the coming year from AdExchanger.com’s recent survey have been collected into one handy PDF.  If you need reading during the holidays, start here!

Also, you and your media buying/selling friends will also want the latest copy of the AdExchanger.com Q&As.

Need more reading? How about a selection of some of the more popular opinion pieces this year:

AdExchanger.com will be back on Monday, January 3.

Thank you for reading and have a great holiday!

Must Read

Peppa Pig

The Media And Retail Deals Behind The Peppa Pig Franchise Expansion

Peppa Pig is everywhere. Whether or not you have children, you likely know the little girl pig from the kid’s cartoon show. But the Peppa media franchise is just getting started.

Critics Say The Trade Desk Is Forcing Kokai Adoption, But Apparently It’s Up To Agencies

Is TTD forcing agencies to adopt the new Kokai interface despite claims they can still use the interface of their choice? Here’s what we were able to find out.

Why Big Brand Price Increases Will Flatten Ad Budgets

Product prices and marketing budgets are flip sides of the same coin. But the phase-in effects of tariffs, combined with vicissitudes of global weather and commodity production, challenge that truism.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

The IAB Tech Lab Isn’t Pulling Any Punches In The Fight Against AI Scraping

IAB Tech Lab CEO Anthony Katsur didn’t mince his words when declaring unauthorized generative AI scraping of publisher content “theft, full stop.”

Comic: Gamechanger (Google lost the DOJ's search antitrust case)

Here’s Who’s Testifying During The Remedy Phase Of Google’s Ad Tech Antitrust Trial

Last week, the DOJ and Google filed their respective witness lists and the exhibit lists for the remedy phase of the ad tech antitrust trial. Lots of familiar faces!

MX8 Labs Launches With A Plan To Speed Up The Survey-Based Research Biz

What’s the point of a market research survey that could take weeks, when consumer sentiment is rollercoasting up and down every day? That’s the problem MX8 Labs aims to tackle.