DataLogix' Roza Sees Run Rate Of Half Billion For Agency Trading Desks This Year

There’s more power coming to the buy-side according to DataLogix’ Eric Roza.

From last Thursday’s NexTargeting event hosted by X+1 in New York City, the DataLogix President offered his thoughts and predictions for the agency trading desks:

“In terms of the agency world and the trading desks, I think we’ll get in the half-billion dollar plus range in media buying this year. Almost all of it data-driven.

I was at lunch with one of the guys who runs one of the four main trading desks for the big holding companies. They’re going to double over the next two years. They’re already the biggest media buyer within the entire agency holding company. And I agree with Ramsey (McGrory of Yahoo!), overall, I don’t think the balance is going to shift dramatically … this year. I think the big trend is going to be everyone testing stuff and more power to the buy-side.”

By John Ebbert

Tagged in:

datalogix

display advertising

eric roza

Must Read

This AI “Brain” Wants To Get Rid Of The Grunt Work In Creative Campaigns

Innovid’s latest offering serves as the “brain” behind a company’s orchestration layer. Optimum says it reduces manual work and cuts down on execution time.

Technology

Amazon DSP Adds Adelaide’s Pre-Bid Attention Targeting

Advertisers can target high- and medium-attention ad inventory in Amazon DSP while filtering out low-attention placements and made-for-advertising sites.

Marketers

Marketers Are Getting Used To AI In The Ad Stack

Marketers and media buyers are gradually getting more comfortable talking about ad campaigns they’re testing on large-language models like OpenAI’s ChatGPT.

Marketers

For Video Publishers, Performance And AI Go Hand In Hand

In Connected TV Ad Land, proving performance is the priority for video advertisers. To drive more demonstrable reach and results, publishers are trying to expand their reach while wringing more data and AI features into their offerings.

ad tech infrastructure

Independent Ad Tech Is Reframing Itself Around Cloud Hardware

Nowadays, programmatic vendors, and SSPs in particular, are carving new paths of differentiation based on their type of adoption of cloud infrastructure.