:

Ad Exchange News

Display Ad Chief Neal Mohan To Remain At Google

By Zach Rodgers

Monday, June 15th, 2015 – 4:55 pm

SHARE:

Google’s longtime display ad honcho Neal Mohan made headlines last week when Re/code’s Kara Swisher reported, and AdExchanger repeated, that he might soon leave the company to take a plum job running product at Dropbox.

Not so, it turns out.

On Monday, a Google rep confirmed to AdExchanger that Mohan will stay on at Google’s DoubleClick division for the foreseeable future.

Rumors have swirled of a Mohan exit since Sridhar Ramaswamy took control of Google’s display ad business last year. And those rumors recently gained steam when Google made some big promotions, including boosting longtime DoubleClick product management director Brad Bender to VP of product management, that hinted at a possible succession plan.

Dropbox’s failed attempt to hire Mohan solidifies his reputation as the industry’s preeminent not-quite-poachable digital advertising executive. Four years ago Mohan was reportedly close to accepting a product role at Twitter, but stayed put when Google successfully countered with $100 million in stock.

Details of what Google may have offered to sweeten the pot for Mohan this time around are unknown.

Next In Ad Exchange News

The Right To Be Forgotten Everywhere; Google Creates Twitch Competitor

Must Read

How Encryption Keys Could Resolve The TID Furor

Rather than sharing universal TIDs that any DSP or curator can access, Raptive says publishers should instead share encrypted TIDs with an encryption key provided only to trusted demand-side partners.

Digital Out-Of-Home

Clear Channel Brings Mid-Flight Measurement To Its OOH Network

Clear Channel will provide advertisers weekly, mid-flight reports on outcomes driven by its inventory in order to bring OOH measurement closer to the speed of digital.

FTC Commissioner Mark Meador speaking at the NAD's annual conference in Washington, DC on Sept. 15, 2025. (Photo: Brian O'Doherty)

Federal Trade Commission

FTC Commissioner Mark Meador: ‘No Human Society Can Long Survive Without Consumer Trust’

Keeping American kids safe in what FTC Commissioner Mark Meador calls “an increasingly complex and fast-paced technological environment” is a top priority for the agency.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Comic: "Deal ID, please."

Amazon Expands Its Programmatic Integration With SiriusXM

On Tuesday, Amazon DSP announced an expanded integration with satellite radio company SiriusXM.

Rembrand merges with Spaceback

Omar Tawakol Is Merging His AI Startup Rembrand With Spaceback

Rembrand announced that it’s merging with creative automation startup Spaceback to build a unified AI-powered platform for “content-based” CTV, digital video and display.

A comic depicting people in suits setting money on fire as a reference to incrementality: as in, don't set your money on fire!

Retail Media Is Starting To Come To Grips With The Fact That We All Know Nothing

Retail media is entering what might be called its Socratic phase. The closer we to get to understanding an ad campaign’s real impact and business results, the clearer it is that we have no idea how this thing works.