Home Ad Exchange News Display Ad Chief Neal Mohan To Remain At Google

Display Ad Chief Neal Mohan To Remain At Google

SHARE:

NealMohanGoogle’s longtime display ad honcho Neal Mohan made headlines last week when Re/code’s Kara Swisher reported, and AdExchanger repeated, that he might soon leave the company to take a plum job running product at Dropbox.

Not so, it turns out.

On Monday, a Google rep confirmed to AdExchanger that Mohan will stay on at Google’s DoubleClick division for the foreseeable future.

Rumors have swirled of a Mohan exit since Sridhar Ramaswamy took control of Google’s display ad business last year. And those rumors recently gained steam when Google made some big promotions, including boosting longtime DoubleClick product management director Brad Bender to VP of product management, that hinted at a possible succession plan.

Dropbox’s failed attempt to hire Mohan solidifies his reputation as the industry’s preeminent not-quite-poachable digital advertising executive. Four years ago Mohan was reportedly close to accepting a product role at Twitter, but stayed put when Google successfully countered with $100 million in stock.

Details of what Google may have offered to sweeten the pot for Mohan this time around are unknown.

Must Read

Why Big Brand Price Increases Will Flatten Ad Budgets

Product prices and marketing budgets are flip sides of the same coin. But the phase-in effects of tariffs, combined with vicissitudes of global weather and commodity production, challenge that truism.

The IAB Tech Lab Isn’t Pulling Any Punches In The Fight Against AI Scraping

IAB Tech Lab CEO Anthony Katsur didn’t mince his words when declaring unauthorized generative AI scraping of publisher content “theft, full stop.”

Comic: Gamechanger (Google lost the DOJ's search antitrust case)

Here’s Who’s Testifying During The Remedy Phase Of Google’s Ad Tech Antitrust Trial

Last week, the DOJ and Google filed their respective witness lists and the exhibit lists for the remedy phase of the ad tech antitrust trial. Lots of familiar faces!

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

MX8 Labs Launches With A Plan To Speed Up The Survey-Based Research Biz

What’s the point of a market research survey that could take weeks, when consumer sentiment is rollercoasting up and down every day? That’s the problem MX8 Labs aims to tackle.

Closeup image bag of money and judge gavel. Lawsuit, auction, bribe and penalty concept.

The LG Ads Legal Saga Continues With A Fresh Suit, This Time Against Kroll

Alphonso co-founder Lampros Kalampoukas is suing Kroll for allegedly undervaluing the company by nearly $100 million to aid LG Electronics in a shareholder dispute.