Both companies have notorious CEOs. Triggit's CEO, Coelius, has long been a familiar and outspoken presence at industry conferences – known for his brash, on-mic comments and occasional agency provocations.
Meanwhile, 32-year-old Chahal, known for selling two ad startups before the age of 25, generated waves of ugly headlines last year as he battled charges of domestic assault. Those charges led to his eventual firing by the board of his third ad tech company, RadiumOne.
RadiumOne is still in business and Chahal remains a major investor, but that hasn't stopped him from charging ahead with his new company, which he seems to be growing through minor acquisitions. The company purchased a who's who of "who?" startups in recent months, including Zurmo, Argyle Social and Kanary NEST. Chahal even made a run at RadiumOne, but was rebuffed.
"This adds a unique offering to our product suite, allowing us to enter various additional verticals including travel [and] ecommerce and [to] introduce native programmatic advertising to the marketplace," Chahal said in a press release. "We are also thrilled to have one of the few direct seats on the Facebook’s Ad Exchange, and look forward in continuing our investment on one of the most powerful supply sources today, Facebook.”
In addition to Coelius, Triggit's COO Susan Coelius Keplinger (Coelius's sister) and its CTO Ryan Tecco are also departing the company.
Triggit and Gravity4 executives did not respond to interview requests.