Home Ad Exchange News Google Responds To Microsoft Accusations About Bypassing IE Privacy Setting

Google Responds To Microsoft Accusations About Bypassing IE Privacy Setting

SHARE:

google-microsoftThe following is from Rachel Whetstone, SVP of Communications and Policy at Google and is in response to today’s claim by Microsoft that Google had bypassed IE privacy settings.

Microsoft omitted important information from its blog post today.  

Microsoft uses a “self-declaration” protocol (known as “P3P”) dating from 2002 under which Microsoft asks websites to represent their privacy practices in machine-readable form.  It is well known – including by Microsoft – that it is impractical to comply with Microsoft’s request while providing modern web functionality.  We have been open about our approach, as have many other websites.  

Today the Microsoft policy is widely non-operational. A 2010 research report indicated that over 11,000 websites were not issuing valid P3P policies as requested by Microsoft.

Here is some more information.

Issue has been around since 2002

For many years, Microsoft’s browser has requested every website to “self-declare” its cookies and privacy policies in machine readable form, using particular “P3P” three-letter policies.  

Essentially, Microsoft’s Internet Explorer browser requests of websites, “Tell us what sort of functionality your cookies provide, and we’ll decide whether to allow them.”  This didn’t have a huge impact in 2002 when P3P was introduced (in fact the Wall Street Journal today states that our DoubleClick ad cookies comply with Microsoft’s request), but newer cookie-based features are broken by the Microsoft implementation in IE.  These include things like Facebook “Like” buttons, the ability to sign-in to websites using your Google account, and hundreds more modern web services.  It is well known that it is impractical to comply with Microsoft’s request while providing this web functionality. 

Today the Microsoft policy is widely non-operational.  

In 2010 it was reported:

Browsers like Chrome, Firefox and Safari have simpler security settings. Instead of checking a site’s compact policy, these browsers simply let people choose to block all cookies, block only third-party cookies or allow all cookies….

Thousands of sites don’t use valid P3P policies….

A firm that helps companies implement privacy standards, TRUSTe, confirmed in 2010 that most of the websites it certifies were not using valid P3P policies as requested by Microsoft:

Despite having been around for over a decade, P3P adoption has not taken off. It’s worth noting again that less than 12 percent of the more than 3,000 websites TRUSTe certifies have a P3P compact policy. The reality is that consumers don’t, by and large, use the P3P framework to make decisions about personal information disclosure.

A 2010 research paper by Carnegie Mellon found that 11,176 of 33,139 websites were not issuing valid P3P policies as requested by Microsoft.

In the research paper, among the websites that were most frequently providing different code to that requested by Microsoft: Microsoft’s own live.com and msn.com websites.

Microsoft support website

The 2010 research paperdiscovered that Microsoft’s support website recommends the use of invalid CPs (codes) as a work-around for a problem in IE.”  This recommendation was a major reason that many of the 11,176 websites provided different code to the one requested by Microsoft.

Google’s provided a link that explained our practice.

Microsoft could change this today

As others are noting today, this has been well known for years.

  • Privacy researcher Lauren Weinstein states: “In any case, Microsoft’s posting today, given what was already long known about IE and P3P deficiences in these regards, seems disingenuous at best, and certainly is not helping to move the ball usefully forward regarding these complex issues.”
  • Chris Soghoian, a privacy researcher, points out: “Instead of fixing P3P loophole in IE that FB & Amazon exploited …MS did nothing. Now they complain after Google uses it.”
  • Even the Wall Street Journal says: “It involves a problem that has been known about for some time by Microsoft and privacy researchers….”

//end

Must Read

For Video Publishers, Performance And AI Go Hand In Hand

In Connected TV Ad Land, proving performance is the priority for video advertisers. To drive more demonstrable reach and results, publishers are trying to expand their reach while wringing more data and AI features into their offerings. 

Independent Ad Tech Is Reframing Itself Around Cloud Hardware

Nowadays, programmatic vendors, and SSPs in particular, are carving new paths of differentiation based on their type of adoption of cloud infrastructure.

Ad Performance Hinges On Kicking Fragmentation’s Butt

As performance takes center-stage in more advertising discussions, demands to solve fragmentation and cruddy measurement are reaching a fever pitch.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
AdExchanger's Big Story podcast with journalistic insights on advertising, marketing and ad tech

AI Off The Rails

A word of caution to digital advertising companies, as they go all in on AI algorithms: They need to build these solutions with ownership, governance and accountability from the start – or AI could sink them with a single mistake.

square Headshot of Mohammad (Moe) Chughtai, global VP of strategy & partnerships at MiQ, against an orange and yellow gradient background

Better Attribution Makes Live Sports A Performance Play

To squeeze the most juice out of their live sports campaigns, many marketers are adopting programmatic buying and marketing mix modeling, both of which are also drawing more advertisers to the digital live sports cornucopia.

Roblox Opens Up Advertising To Kids Under 13

Roblox is making its under-13 audience available to advertisers for the first time. And it named youth-focused ad marketplace SuperAwesome as its exclusive advertising partner for under-13 users.