Home Ad Exchange News Latency Rears Its Ugly Head at RightMedia
Ad Exchange News

Latency Rears Its Ugly Head at RightMedia

By AdExchanger

SHARE:

Right Media ExchangeA favorite bugaboo with which publishers like to challenge ad exchanges and networks is latency – the amount of time it takes to serve an ad. RightMedia appears to be suffering a bad case of it according to yesterday’s VentureBeat.

VB adds that there is a ton of research out there saying the loss in revenue due to latency in advertiser campaigns is real and significant.

RightMedia confesses in the article and blames it on rapid growth:

“As with all rapid growth, [Right Media has] also faced some recent performance issues with latency of ad serving. We deeply regret the impact this may have had on our customer’s businesses.”

In the post, VentureBeat’s Jake Swearingen asks for more input from the advertising community. We’ll be curious what he turns up.

Must Read

Platforms

Uber Launches A Platform-Specific Attention Metric With Adelaide And Kantar

Uber Advertising, in partnership with Adelaide and Kantar, launched a first-of-its-type custom attention metric score for its platform advertisers.

Platforms

Google Shakes Off Its Troubles And Outperforms On Revenue Yet Again

Alphabet reported on Wednesday that its total Q3 revenue was $102.3 billion, up 16% year over year, while net profit increased by a third to $35 billion.

Olivia Kory, Haus (Photo credit: Sean T. Smith)
Measurement

For Meta Marketers, Automation Isn’t Always The Advantage (But It’s Complicated)

Meta says “trust the machine” – but marketers are finding out that automated ad platforms, including Advantage+, don’t always know best.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Comic: Header Bidding Rapper (Wrapper!)
Publishers

Prebid.org Is At A Crossroads, And Must Now Decide Whose Interests It Serves

Prebid’s future is up for grabs as the open-source project grows apart from the IAB Tech Lab, the industry’s self-appointed standards authority.

PODCAST: The Big Story

Rest In Privacy, Sandbox

Last week, after nearly six years of development and delays, Google officially retired its Privacy Sandbox.
Which means it’s time for a memorial service.

Platforms

AWS Launches A Cloud Infrastructure Service For Ad Tech

AWS RTB Fabric offers ad tech platforms more streamlined integrations with ecosystem and infrastructure partners, allegedly lower latency compared to the public internet and discounts on data transfers.

Popular

  1. Platforms

    Uber Launches A Platform-Specific Attention Metric With Adelaide And Kantar

    Uber Advertising, in partnership with Adelaide and Kantar, launched a first-of-its-type custom attention metric score for its platform advertisers.

  2. PODCAST: The Big Story

    The Power of Prebid

    With its wide adoption and independent membership, Prebid is powerful. We discuss Transaction IDs and the remedies phase of the antitrust trial with those inside and outside the org to better understand this open-source project.

  3. Commerce

    Criteo And The Programmatic Plug-In Problem

    AI agents have infiltrated retail media. At least, that’s how it felt to big Wall Street advertising and tech investors, who brought a sense of existential dread to Criteo’s quarterly earnings call on Wednesday.

  4. CTV Roundup

    Locality Wants Every Ad To Hit Close to Home

    Ignoring the fact that early pioneers in the space didn’t plan to have ads in the first place (looking at you, Netflix!), even with targeting and personalization, most major players are still thinking of national reach – not local reach – as their default.

  5. CTV

    Roku’s Recent Investments In DSPs And Performance Are Still Paying Off

    If Roku’s third quarter earnings call could be distilled into a single phrase, it would be “early days.” (With “bullish” as a runner-up, perhaps.)