Home Ad Exchange News Latency Rears Its Ugly Head at RightMedia
Ad Exchange News

Latency Rears Its Ugly Head at RightMedia

By

SHARE:

Right Media ExchangeA favorite bugaboo with which publishers like to challenge ad exchanges and networks is latency – the amount of time it takes to serve an ad. RightMedia appears to be suffering a bad case of it according to yesterday’s VentureBeat.

VB adds that there is a ton of research out there saying the loss in revenue due to latency in advertiser campaigns is real and significant.

RightMedia confesses in the article and blames it on rapid growth:

“As with all rapid growth, [Right Media has] also faced some recent performance issues with latency of ad serving. We deeply regret the impact this may have had on our customer’s businesses.”

In the post, VentureBeat’s Jake Swearingen asks for more input from the advertising community. We’ll be curious what he turns up.

Tagged in:

Must Read

CTV roundup

How Warner Bros. Discovery Is Creating Value Out Of Dead Air With Pause Ads

Streaming publishers are banking on pause ads to bolster revenue with a more user-friendly ad experience. With programmatic standardization still pending, Warner Bros. Discovery is taking a stab at advancing the capabilities behind its own pause ad formats.

CTV

Peacock Hits Profitability As Comcast Prepares To Spin Off NBCU

Peacock hit what Comcast Co-CEO Mike Cavanagh called “meaningful profitability” for the first time in Q2, just as Comcast decided to let it leave the nest. 

Comic: It's Coming For You
Programmatic

Programmatic Platforms Champion Transparency, But Not If It Means Giving Activists Access

A DSP refused to give ad industry watchdog Check My Ads a seat on its platform, even after both parties cosigned a master service agreement, citing concerns about “protections” for “vendor and supply partners.”

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
earnings

Alphabet Smashes Ad Revenue Earnings Again – But Does It Still Care About Ads?

Investors didn’t bring up Google’s advertising business or ads in general once during the Q&A portion of Alphabet’s earnings report call on Wednesday.

Podcast concept illustration. Female radio host interviewing guests on radio station. Podcast in studio flat vector illustration. Man and woman in headphones talking. Vector in flat style
audio

Comscore Wants To Make Buying Podcast Ads Feel More Like Buying CTV Or Display

Comscore is adding Spotify, SiriusXM, Triton Digital, Acast and Libysn to its Proximic targeting solution to build brand-safe, contextual audiences for omnichannel campaigns.

Amazon
Commerce

Sellers Are Fed Up With Amazon, But Can They Force Change?

Million Dollar Sellers, or “MDS,” is a group of Amazon sellers and specialists. And they’ve had it with Amazon’s advertiser and seller squeeze. But can they do anything about it?

Popular

  1. Alphabet Smashes Ad Revenue Earnings Again – But Does It Still Care About Ads?
    Platforms

    Alphabet Smashes Ad Revenue Earnings Again – But Does It Still Care About Ads?

  2. Please, I Beg You, Do Not Fill My TV With Pregnancy Ads
    CTV

    Please, I Beg You, Do Not Fill My TV With Pregnancy Ads

  3. Sellers Are Fed Up With Amazon, But Can They Force Change?
    Commerce

    Sellers Are Fed Up With Amazon, But Can They Force Change?

  4. The Pageview Era Is Dead. Now, Your Audience Is Worth More Than Your Traffic
    The Sell Sider

    The Pageview Era Is Dead. Now, Your Audience Is Worth More Than Your Traffic

  5. Comscore Wants To Make Buying Podcast Ads Feel More Like Buying CTV Or Display
    audio

    Comscore Wants To Make Buying Podcast Ads Feel More Like Buying CTV Or Display