Home Ad Exchange News Looking At The Real-Time Bidding Numbers With PubMatic’s Goel
Ad Exchange News

Looking At The Real-Time Bidding Numbers With PubMatic’s Goel

By

SHARE:

PubMatic In MediaweekAdExchanger.com asked PubMatic’s CEO Rajeev Goel about their recent estimate for total RTB (real-time bidding) spend this year and last which he offered in a MediaWeek byline this week.  Goel emphasized that this is an estimate.

RG: Our estimate is based on our own methodology. Here is an overview of how we came up with it:

  1. We took an estimate of revenue made from the DSP’s in 2009, which we gathered as less than $100MM total based on a number of things including conversations we’ve had w/ CEOs, etc.
  2. We expressed $100MM as a percentage of the $15B online ad market – which is .70%, or roughly 2/3 of 1%.
  3. Then, we added the latest players in the space, and looked at how things are ramping up on our side. We see aggressive growth in in 2010… So, 3-5% is our best estimate.

To be clear, this is NOT reflective of the percentage of RTB transactions that PubMatic facilitates.

By John Ebbert

Tagged in:

Must Read

Predict Bowl Icon. Magician Element, Forecasting Symbol – Vector.
Measurement

Why This Marketing Measurement Company Just Open-Sourced Its Forecasting Engine

MMM can tell marketers what worked, but Lifesight’s open-sourced forecasting tool aims to tell them what to do next.

audio

Podcasts Are Becoming More Programmatic. But Now Advertisers Have To Keep The Ad Load In Check

As programmatic buying becomes more common in audio, marketers and platforms fight the temptation to cram in as many placements as possible.

CTV

PubMatic Jumps On The Show-Level CTV Targeting Bandwagon

Connected TV advertisers are still pining after show-level control. And PubMatic announced contextual targeting at the episode level is available to media buyers accessing CTV inventory through its platform.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
AI

SQREEM Touts The Large Behavioral Model – Not The LLM – As The Winning Predictive Engine

Rather than relying on machine learning, SQREEM uses a mathematical AI model to track how systems change over time and predict audience behavior.

Comic: Game Over?
Publishers

The Google Antitrust Remedies Are Too Little, Too Late – But Publishers Will Take What They Can Get

Given how much the market has changed since the Google trial began, and the wiggle room in the ruling itself, publishers aren’t expecting much relief from the court’s behavioral remedies.

Comic: "Deal ID, please."
Technology

Can Sell-Side Curation Solve The Cookieless Audience Problem For Advertisers?

Indie agency KWG says sell-side curation can target more high-performing inventory with better match rates and lower data fees than buy-side curation.

Popular

  1. PubMatic Jumps On The Show-Level CTV Targeting Bandwagon
    CTV

    PubMatic Jumps On The Show-Level CTV Targeting Bandwagon

  2. Infillion Acquires Foursquare, Adding More Location Data To Its Ever-Growing Ad Tech Stack
    Marketers

    Infillion Acquires Foursquare, Adding More Location Data To Its Ever-Growing Ad Tech Stack

  3. SQREEM Touts The Large Behavioral Model – Not The LLM – As The Winning Predictive Engine
    AI

    SQREEM Touts The Large Behavioral Model – Not The LLM – As The Winning Predictive Engine

  4. The Google Antitrust Remedies Are Too Little, Too Late – But Publishers Will Take What They Can Get
    Publishers

    The Google Antitrust Remedies Are Too Little, Too Late – But Publishers Will Take What They Can Get

  5. Can Sell-Side Curation Solve The Cookieless Audience Problem For Advertisers?
    Technology

    Can Sell-Side Curation Solve The Cookieless Audience Problem For Advertisers?