Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.
Malware Blues
ProPublica found dozens of politically charged ads on Facebook that inject malware into consumers’ computers. The ads come with provocative headlines about hot-button political issues and targeted Facebook users likely to click based on political ideologies. Some ads caused computers to freeze with a warning and a phone number users could call to get it fixed for a price. Other ads linked to spoofed domains peddling free products that rope consumers into automatic credit card charges. All the ads, which have been removed from the platform, violated Facebook’s guidelines for advertising, clickbait, fraud and spam. “There is no tolerable amount of malware on the site,” Facebook ads VP Rob Goldman tells ProPublica. “The tolerance is zero, but unfortunately that’s not the same as zero occurrence.” More.
Enter The Triopoly
Google and Facebook, watch out: Holding companies are gearing up to spend big on Amazon in 2018. Publicis and Omnicom will increase their ad spend with the ecommerce giant to upward of $800 million next year, while WPP will direct $200 million of client spend to the platform, reports WSJ’s Alex Bruell. “We are absolutely leaning into Amazon as an ad partner and think there are big advantages to our clients,” said Kelly Clark, CEO of WPP’s GroupM. More. Agencies see Amazon’s huge audience and rich intent data as an opportunity to reach consumers with better-targeted ads. And there’s a fringe benefit in that Amazon’s rise may help check Facebook’s and Google’s power.
The Dish
Dish CEO Charlie Ergen has stepped down from his role to focus on the company’s wireless business, Variety reports. President and COO Eric Carlson will take his place. Dish’s ambitions in wireless are big: The company has paid more than $11 billion to acquire wireless licenses and assets and invested an additional $10 billion worth of minority stakes in wireless companies. Ergen’s shift comes among a major shake-up of Dish’s senior management team, including former EVP of marketing, programmatic and media sales Warren Schlichting moving over to head Sling TV, Dish’s OTT network. More.
But Wait, There’s More!
- SEC Cyber Unit Makes First Change With Cryptocurrency Case – Engadget
- Underscores, Optimization And Arms Races – Anil Dash
- With GDPR Coming, WTF Is A Tracking Wall? – Digiday
- DataXu Launches “Open AI For Ads” Powered By Oracle Data Cloud – release
- Email News Digest TheSkimm Explores Possible Sales, Investment – WSJ
- Viant Partners With IRI For People-Based CPG, Retail Measurement – release
- Streaming-First Consumers Erode Cable TV Dominance – eMarketer
- Google Missed Out On China. Can It Flourish In India? – NYT
- Sprout Social Acquires Social Analytics Tech Simply Measured – release
- Antitrust Goes Global In Major Ad Markets – Axios
You’re Hired!
